Analysis On The Status And Training Of Shopping Guide In Retail Enterprises

< p > who is the most important? To train the terminal personnel of a a href= "http://www.91se91.com/news/index_c.asp" > retail brand < /a > for sale and service skills training. When I talk about service, I ask you a question in the classroom: who is the most important? Who should start all the work of service?

Today, this is a concept that needs no further discussion. Customers are the source of our performance as a retail brand. In the whole enterprise, whether it is the retail department, the design department or the production department, it also focuses on the needs of the target customers.

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"P > who is the second important one? I then asked second questions: the customer is the most important, and who is the second important? Who is the second only to the customer? There is no agreement, some are the designers, some are the franchisee owners, and more say, the chairman of the company, the general manager...

I asked why the chairman of the company is second important. Some people stood up with fear and trembling and said, "every time they come to the store to check their work, they are very afraid of them. After serving the guests, we immediately serve the leadership of the company."

After that, everyone burst into laughter, and even the leaders sitting in the front row were embarrassed.

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< p > I then asked: when customers buy our products and enjoy our services, who are the most people who come into contact with our company? Are they designers? Retail managers? Join the boss? Production line workers? Is your chairman or general manager? Or the store manager and < a href= "http://www.91se91.com/news/index_c.asp" > shopping guide < /a >?

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< p > our "a href=" http://www.91se91.com/news/index_c.asp "designer" /a "fame is so great that he can not directly sell the products he designs; our middle-level cadres are too high to be able to care about the customers; our general manager of the board is more brilliant, and the customers seldom see them once a year; however, the" insignificant "shopping guide in our shop, a lack of smiling service, an inadvertent speech, and an action without training and guidance, may drive away our" God ", how to design the avant-garde, how rigorous the management is, how advanced the production is, how advanced the production is, and how great the entrepreneur is.

What's the use of these? < /p >

< p > I often compare the shopping guide of retail terminal stores to the strikers in football matches. The functional departments of design, production, marketing, retail, decoration, finance and so on are only the roles of guards and midfielders on the football field, all of which should be sent to our "forwards" to get better balls.

Although everyone on the pitch can shoot, it can not be ignored that in the arena of retail terminal store brand, shopping guide is only a shot.

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< p > now, who is second only to the customer after the "God"? It is the store manager and shopping guide of the whole country.

Customers are in contact with the goods they buy, and the company sells the products through them.

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< p > who is second only to customers? The answer and importance of this question are self-evident. It concerns whether you really are customer focused and better serve customers. Only in this way can our retail brands create more efficient performance.

How to train the important shopping guide after customers? < /p >

< p > now, it is of practical significance to focus on how to train and train the "second only to customers" guide. If it is only to make the splendid decoration, fashionable avant-garde of the shop, and do not know the real guide, communicate with the customers and produce the sales guide, and carry out comprehensive training and training, then the store business is far behind in the modern management.

Shopping guide is a part of display, so we often say it with care.

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< p > in the process of communication between people, behavioral research concluded that 83% of the external information that human beings receive is visual, 11% comes from hearing, 3.5% comes from olfaction, 1.5% comes from sense of touch, and 1% comes from taste.

On the shopping guide, vision is the behavior in the eyes of customers. Hearing is the language of shopping guide to customers. These two parts add up to 94% of the influence.

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< p > unlike other training ideas for sales and store sales and service skills, our training is based on the standard training of guide shopping and language standardization.

Our brand training course "shop guide shopping service skills - six pulse sword" is the eight standard service actions of the church shopping guide.

From visual and language, customer purchase behavior is fundamentally affected.

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