Interpretation Of The Duties And Roles Of An Enterprise Guide

< p > if we are shopping guide, what do we most want to give to enterprises? Money, growth, status, recognition, honor and so on.

What should we do for the enterprises? Sell products, maintain terminals, manage relations, help businesses do business, collect and feedback information, publicize brands, safeguard the relationship between enterprises and customers, and do well in various reports of stores and enterprises.

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< p > a qualified shopping guide often thinks: can I do these jobs well? How can I make these jobs useful and valuable? Coping with work is too easy, and really making these work effective is difficult.

Many shopping guides hand in various reports, and anyone can see whether they are thinking about the problems they face.

Shopping guide is very hard, maybe no time, no energy, no cultural level to do these forms of work.

In fact, enterprises do not ask them how to do so. As long as they are honest, they can express their problems through their own problems and their own ideas.

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< p > to become a good a href= "http://www.91se91.com/news/index_c.asp" > shopping guide < /a >, first of all, let us have a clear question: what is the duty of shopping guide? We often ask shopping guides in practical work: do you know what your responsibilities are? The answer is simple: sell products well.

The answer is no mistake, but how to sell products well, there is much knowledge in it.

Personal point of view, the duty of an excellent shopping guide is to do everything that is good for sales.

In my article "how to manage excellent guides," I mentioned an excellent guide, such as product experts, brand ambassadors, financial experts, psychological experts, happy envoys, even communicator, decorator, intelligence agent and so on.

Next, let's talk about the role of shopping guide.

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< p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp" > Product Specialist < /a > /strong > /p >

< p > to sell their products, we must first understand their products, and the products of competitive brands, the advantages and disadvantages of products, the technological content of products, the production process of products, the unique selling points of products, and the more we know, the easier it is to convince customers.

Therefore, the shopping guide knows more about this aspect in his spare time.

For example, online enquiries, after-sale communication, product training manuals, training and so on to get what they want.

However, when introducing products, we must let customers feel that these knowledge is what the customers want to gain, and it is good for him.

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< p > < strong > 2, < a href= "http://www.91se91.com/news/index_c.asp" > brand ambassador > /a > /strong > /p >

< p > people say: three stream shopping guide sells brand, second class shopping guide sells products, first-class shopping guide sells services.

I can not verify whether this is appropriate, but shopping for good brands is easy.

In real life, an excellent guide is to use these "selling points" comprehensively, seize the needs of customers' psychology, and emphasize the introduction in some aspect.

In fact, the salesperson is the salesman.

Promotion: as the name implies, promotion and sales.

To promote brand and sell products, the two is a unified combination.

In this era, customers are more interested in the benefits and values brought by brands when they believe in products.

Shopping guide is the medium of direct contact with customers. Shopping guide can not deceive, hide, exaggerate the value of products or brands to customers, and influence the brand's reputation in the local area.

Good guide not only set up its own brand, but also expanded its brand and image publicity.

People often say: you see people XXP brand shopping guide service is thoughtful, we did not expect, did not ask, help us do well.

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< p > < strong > 3, financial manager < /strong > /p >

< p > there is opportunity for the adaptable party to integrate effectively.

As a shopping guide, if you comply with the profit margin made by the shopping mall, it will not only increase sales difficulty in actual sales, but also make customers feel that your shopping guide is out of favor and lose customers because of a small profit.

So shopping guide must have a detailed account, let the store know that what you sell is not lost, but the total profit is also increased.

As a guide, we should clearly understand the sales volume of products, the profits created by the stores, the investment amount, the profit point and the effect of the promotional activities, and the specific sales status, profits and activity costs of other brands, and analyze the advantages and disadvantages of our brand in the shopping mall, so as to help the salesmen do well in the sales, refund and negotiation work of the brand in the mall.

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< p > < strong > 4, psychological specialist < /strong > /p >

< p > people like to say that most of the people who engage in sales work are liars, people who speak people and ghost stories.

Sales staff, the most taboo is a gluten, in accordance with the fixed pattern and various groups of people to deal with.

As a shopping guide, we must guess the psychological activities of customers. We should perceive the customers' consumption habits and perceive the needs of customers from specific details, actions, dress, manners, eyes and expressions.

Some shopping guides are not aware of what customers really want. They drag out the corporate culture, product line and product function from beginning to end, and the customers are tired and go away.

In fact, the customer will have some subconscious actions to pay attention to and pay attention to the aspects he is interested in, regardless of price, function, style, brand, service, hobby or face.

Shopping guide should try to find out or inquire about the customer's psychological activities, and know the purpose of buying goods.

Various types of customers, various purposes, is unable to finish 32 sentences.

(see how to distinguish and fix customers).

In any case, learning to tap the psychological needs of customers will bring a good impact on my brand, no matter whether it is done or not.

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< p > < strong > 5, performing artist < /strong > /p >

< p > people say: three women a play.

If the three shopping guides are together, what kind of play will it be? The guide buyer has to deal with customers, shopping malls and other brands every day. If there is no certain performance talent, it will be difficult to sell products well.

People who perform well and have strong communication skills can always make good use of both sides and make them difficult to solve.

People like to interact with people who are active, enthusiastic and generous. Your enthusiasm and enthusiasm can always infect people or customers around you and get unexpected results.

In practical work, it is found that the thousands of words in the shopping guide are not as strong as the onlookers' destructive words. Therefore, it is necessary to have good relations with shopping malls and different brands.

I have seen with my own eyes: some of the ability to guide shopping is very strong, and sales products have their own unique set. However, due to the fact that all kinds of relationships are not good, they are always wronged and teased.

When he sells products, others will intentionally or unintentionally make trouble, the mall managers do not cooperate with, obstruct, all let shopping guide have sufferings.

So an excellent guide is to have the talent of an actor.

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< p > < strong > 6, decoration Division < /strong > < /p >

< p > why is it that the guide is the decorator? The terminal image is the window and clothing of the product. The decorator can always attract the attention of others. A good environment can also allow customers to stay in front of your booth for a moment.

Do not let the sale of lively, product display neatness, standardization, gift display, POP maintenance work has become a burden, like dressing up as they decorate them.

Shopping guide to think that people are always the first impression of things or others is more profound, so your booth, product image should try to display so that customers love at first sight, never forget.

Shopping guide in the daily terminal maintenance work is best able to use 5S management method to ask yourself.

1, collate 2, rectify 3, sweep 4, clean 5, accomplishment.

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