Themicamshanghai Once Again Came To Shanghai To Help Upgrade China Shoe Industry

At present, in addition to clothing Outside, shoes The shoe industry has increasingly become the focus of attention in the daily life of consumers, and footwear industry has also been increasing rapidly in the Chinese market. On the 24-26 th of March 2014, the two session of the theMICAMshanghai (Shanghai international brand shoes industry exhibition), which has been successfully held for the first time, will be reopened at the Shanghai Exhibition Center. The exhibition will bring the world's most advanced footwear fashion trend in the 2014 autumn and winter, and inject more fresh fashion power into China's shoe market, and further boost the upgrading of China's footwear industry.

from Italy The national Footwear Manufacturers Association (Assocalzaturifici), the Fiera Milano S.p.A. of Italy, and the Hannover Milan Exhibition (Shanghai) Co., Ltd. jointly organized the theMICAMshanghai. Although it is a new brand in China, it has created a series of surprising figures: over the past two exhibitions, more than 11000 participants, including 7% from Asian countries, and 500 exhibitors from 20 countries from all over the world, have participated in the previous two theMICAMshanghai.

　　 TheMICAMshanghai promotes changes in China's shoe pattern

As far as China's shoe market is concerned, there are many domestic brands in the shoe market at home. Most of the brands from abroad are mainly mid-range brands. Sense of design Relatively weak. After a long period of development, the footwear industry in China lacks fresh fashion power and has a relatively simple style. Compared with international brands, prices do not have the advantage. TheMICAMshanghai brings many international brands into the Chinese market and shows its unique charm to the Chinese market. At the autumn exhibition in October 2013, a total of 260 exhibitors from all over the world participated in the exhibition. More than 80% of the manufacturers were from shoe manufacturers outside China, including Brazil, France, Portugal, Spain, Turkey and the United Kingdom. The arrival of international brands will undoubtedly play a great role in promoting the footwear industry in China, making it possible to change the pattern of footwear industry in China.

TheMICAMshanghai brings Italian life

In promoting the upgrading of China's footwear industry, Chinese consumers also play a crucial role in the pursuit of "Italian life" and "Italy's manufacturing of high quality products". With the upgrading of China's consumption concept, the standards of consumers' choice of shoes have also undergone great changes. Fashion, quality and brand have become the key words for consumers to choose shoes. The footwear industry in Italy is one of the important pillars of the European fashion industry. It is also the leader of the world's leading luxury footwear industry. Italy manufacturing is not only a concept, but also a guarantee of top quality. Almost every Italy brand in the international luxury industry emphasizes its quality and design. "Italian fashion" has gradually become consumers' pursuit. fashion This change in consumer demand has also encouraged Chinese buyers to actively explore international first-line brands and quality products.

　　 TheMICAMshanghai has become an elite interactive bridge between East and west shoes.

On the one hand, theMICAMshanghai invites international brands to participate in China's exhibition. On the one hand, it invites Chinese professional buyers, retailers, etc. Designer This fashion event is a platform for communication and exchange among brands, agents and retailers, making the eastern and Western cultural ideas collide positively. For shoe shoe brands, how to choose the brand shoes that suits them is the key to breakout. Mr. Yue Rencheng, chairman of ESTATE, a local brand collection chain in China, said that we participated in the first two sessions of theMICAMshanghai. We will continue to participate in the third exhibition this year to consolidate our business cooperation and search for excellent shoe brands for our shopping centers and shopping malls. TheMICAMshanghai brings together the world's top footwear manufacturers and branding providers to create an interactive platform for exhibitors and buyers, which is of great value for the future development of the whole industry.