Zibo LAN Yan Group's External Orders To Expand The Market Is Effective.

As early as the second half of last year, China's textile industry has felt the signs of financial crisis.

China is a big country of denim production, but in recent years there has been a situation of oversupply of products. The whole cowboy market can be described as "the busy season is not prosperous, and the off-season is light."

Because of the increasing competition in the domestic Denim Market and other reasons, the state has lowered the export tax rebate rate, coupled with the appreciation of the renminbi and the increase in labor and raw material prices. The denim industry has been in an unprecedented predicament. In the first eight months of this year, the denim production in the country dropped by about 10% and the rate of opening up was only 70%.

In such a severe situation, the LAN Yan Group actively adjusts its sales strategy, aiming at high-end market and world famous brands in the field of production technology, actively splicing orders, developing new markets, establishing stable trade relations with a number of famous foreign enterprises, ensuring the stability of export orders, and trying to minimize the risks brought by the financial crisis.

At the same time, we should expand exports and expand domestic sales.

In the face of heavy pressure, we actively stitching orders, "Lan Yan has a history of more than 50 years, is one of the birthplaces of denim production in northern China. It has the advantage of large scale and stable quality. Facing the severe export situation, we are trying to stabilize our old customers and develop new markets. At the same time, we take advantage of the favorable policies of the state to stimulate domestic demand, and with orders, we can continue healthy development."

Chairman Sheng Wenzhong said.

The United States is the biggest consumer of cowboy products in the world. However, due to the impact of the financial crisis, orders for exporting to the United States have decreased significantly compared with previous years, and the export situation of enterprises has become grim.

Shrinking export orders is only one of the plight of enterprises. Since last March 18th to August this year, bank lending rates have been raised 6 times. For LAN Yan, this alone will increase the financial cost by about 20 million yuan.

Difficulties such as loans, financing difficulties, tight capital chains, rising energy prices such as hydropower and labor costs have caused great challenges to enterprises.

Faced with such a severe export situation and financial pressure, enterprises take the initiative to attack, further speeding up the pace of product structure adjustment, and actively producing products with high added value.

In particular, looking for a breakthrough to expand the domestic market, "there are crises and opportunities. In the face of difficulties, in many cases, there is no way out, but old ideas.

The key to the way of thinking depends on emancipating the mind and innovating the development, so as to enhance the core competitiveness of enterprises and turn them into a "machine".

With regard to how to develop, LAN Yan group is actively changing its work ideas and strengthening its export, while expanding the domestic market and exploring new breakthroughs.

After the financial crisis, the LAN Yan Group actively turned its attention to the domestic market and cultivated its own brand.

"We have participated in various exhibitions in China this year, increasing domestic sales team building, and promoting LAN Yan's own brand."

Sheng Wenzhong said, because the brand of Lanyan has been positioned in the middle and high-end products, clothing embodies professional production and embodies the fashionable elements at home and abroad, so sales volume has been at the forefront in China.

As we all know, the sewage from the textile industry has a serious impact on the environment. Lanyan group has invested more than 1000 yuan in environmental protection funds under the shortage of funds this year, pforming the sewage treatment equipment and technology, and using the new technology of energy conservation and emission reduction to recycle and reuse the waste water.

"Facing difficulties is an enterprise's own business, and energy saving and environmental protection is a major event related to the whole society, and it can not be vague."

The Lanyan group, which is responsible for social responsibility, is actively carrying out internal adjustment, arranging idle personnel to the production line, improving labor productivity and reducing labor costs.

Recently, China has implemented a proactive fiscal policy and a moderately loose monetary policy.

In November 19th, Premier Wen Jiabao also chaired a standing session of the State Council to study and deploy policies and measures to promote the healthy development of light textile industry.

Lanyan group will take the east wind and take various positive measures to give full play to the original advantages of enterprises, overcome the impact brought by the financial crisis and usher in another spring of enterprise development.