The Market Of The Fabric Of Hope Is Shifting From Beauty To The Middle East.

A few days ago, when the reporter walked into the production workshop of Hangzhou Zhongwang cloth art, only a group of 60 thousand meters of home textiles sent to Saudi Arabia were being loaded into containers.

Since last year, the export oriented home textile company has moved from the US market to the Middle East market, seeking new development.

Hangzhou textile products Co., Ltd. is mainly exported to foreign markets, about 70% of which are exported to the United States.

Affected by the international financial crisis, the export volume of "Zhongwang cloth" has plummeted.

Timely adjustment of the market has become an imminent task of "Zhongwang cloth art".

Yang Linshan, general manager of the company, first turned the vision of adjusting the market to the Middle East market.

"The first thing is that the home textile market in the Middle East basically depends on imports and has a large demand. Second, compared with the US, the Middle East customers have shorter orders, while the samples sent out in the Middle East are often placed six months earlier than the American customers."

In response to the different needs of Middle East customers, "Zhongwang cloth art" has also made timely adjustments in products.

"First of all, product structure adjustment."

Yang Linshan said that unlike the Americans who advocate natural and simple natural colors on home textiles, consumers in the Middle East prefer all kinds of printed designs with large and small sizes. They also prefer gold, gold and other gorgeous colors.

In October this year, "Zhongwang cloth art" as the sole home textile enterprise in China participated in the Dubai home textile exhibition in the Middle East.

The company carefully prepared six hundred or seven hundred kinds of different colors and patterns of exhibition fabrics and different sizes of printing patterns, and launched a local shooting at the local exhibition.

A month later, "Zhongwang cloth art" received a large order of 10 million yuan from Saudi Arabia, followed by a large number of orders followed.

Up to now, "Zhongwang cloth" has made thousands of home textile products for the Middle East, and its share of exports has risen from 5% to 20%.

"Zhongwang cloth art" also plans to open a branch office in Dubai after the year to "root" the company into the Middle East.

In addition, "Zhongwang cloth art" also began to enter the markets of Russia, Brazil and Mexico.