The Hope Project For Children'S Wear Is In Your Palm.

Now most children's clothing industry is crowded on a single log bridge. This single log bridge is "cartoon". Look at the brand name of children's wear now. Why?

Because cartoon is the favorite of children, these children's wear brands want to attract children's eyeballs with these cartoon stars. This marketing mode fully shows that they are directly induced children and indirectly let their parents pay.

If there is another point of view, is there any more sharp breakthrough from the perspective of direct driving parents?

After all, it is parents who decide to buy money. Children are only a key driver, not the final determinant.

When the baby milk powder such as Dumex and Shengyuan will focus on infants and young children, Ausnutria dairy industry has developed a new way to sell infant formula to pregnant women in advance. It is very simple, because part of the nutrition of pregnant women needs to be supplied to their babies. In order to get the full health of the baby, pregnant women should naturally drink the formula milk powder from Ausnutria. Nowadays, people pay great attention to the early education, so the enterprise needs no effort to educate consumers, just need to give hints.

Similarly, if your children's clothing can become the carrier of motherly love and help mothers become a loving, responsible mother, they will naturally seek the loyalty of their mothers.

The Jinjin jelly has changed from driving children to driving parents, and launched the "functional nutrition jelly". Through the "nutrition" appeal, the biggest competitor, "Xi Zhi Lang", is repositioned as "no nutrition"; meanwhile, parents who have the right to purchase decisions pfer the focus of jelly from leisure and happiness to health, safety and nutrition. Parents bought jelly just to make their children happy, and now it is safety first.

The intention of Jin Wa's introduction of nutritious jelly is to stir up the spiritual strings of parents eager for their children's healthy growth through the trigger point of "nutrition", which is a model of invisible emotional appeal. It not only causes parents' momentary impulse reaction, but also deeply impress their parents' subconscious, won the hearts of parents, and won their loyalty. At the same time, it has formed a sharp difference from that of Xi, and saved their choice time.

Why does the "healthy children" positioning of Wahaha children's clothing do not bring the general effect of JWA jelly?

Very simple, not attractive to children, and no great driving force for parents. After all, children's clothing is mostly worn out. Parents obviously don't attach much importance to the health of clothes and other things. This kind of appealing and unappealing appeal has become the self talk of enterprises.

So, what drives parents?

In fact, OZing has done a good demonstration, one sentence "a OZing, tens of millions of parents", easy to understand, caught the hearts of millions of parents at once, poor parents, parents can save themselves, children's learning is not delayed, the child's achievements are the face of parents, the future of the child is the hope of parents.

It may take a long time for the parents to buy a toy for their parents, but if they are changed to school supplies, they will be willing to buy it if they do not need the children if they are willing to improve their academic performance.

I remember that there was a friend's child's birthday. I sent a set of Mozart's CD to him. He didn't say anything, but when he accepted it, he seemed reluctant. I explained why I sent Mozart's CD.

Because I got a secret recipe, when the children learn, and let him listen to Mozart's music, can make the child smarter; after the introduction of the author, he was delighted.

Similarly, selling children's clothing may not necessarily depend on cartoons to attract children to sell more and sell high prices.

If you sell children's clothing can also make children smarter and improve their children's academic performance, is it possible to achieve the goal of not winning and selling?

It doesn't cost you much to buy your parents home.

You will say, this seems very hard to achieve. How can children's clothes and intelligence and performance be hung up?

In fact, it is not difficult to say it difficult: many years ago, a friend of mine opened a children's clothing shop, and the business was very mild. I asked the writer to discuss the countermeasures. I asked her what the children are now learning.

She replied, it must be English.

The author said, if the authors sell a children's clothes and teach 30 English words in 30 minutes, do you think the parents will give priority to buying your children's clothes?

She replied cheerfully, that must be the first choice. The question is, where is my God?

Many children can not learn three words a day. In 30 minutes, they learn 30 English words.

I replied with a smile, "why is it so hard?"

This is called "difficult person".

I told her: when I was in college, I had a summer vacation in my summer vacation. I stayed in school as a tutor. I opened a very special English teaching class for a group of children. Actually, it was a play class. The writer created a miracle. Every student can learn 60 English words more than 60 minutes a day. Besides, they can not only speak English, but also remember the Chinese meaning.

Even those students who have been identified as mentally retarded in English, using this method of learning, it is very easy to remember 60 words in 60 minutes.

The author's teaching method is totally entertaining, just like playing games, which activates children's potential at once. The author makes simple, interesting, and vivid teaching cards for every word, which is actually playing the potential of the right brain of children, reading pictures, rather than remembering hard backs, or taking pictures generally. For this reason, the author named it as photographic memory method.

Later, the author imparted this kind of English teaching method to this friend. After that, she sold the children's clothes into English, made the children's clothing shop red, and became the English wizard in the eyes of parents, not only making money, but also earning full respect.

To put it this way, many people may not believe that when I was in junior high school and high school, I needed to memorize the whole course of history, politics and so on. I could take the whole book from the beginning to the end and take this kind of photographic memory method. Instead of going to word for word, I remember the whole page by page. Rather than the author reciting, I was reading the "brain book". The words on every page were displayed in my mind as a whole.

The above is just a small case. For children's clothing enterprises, apart from "cartoon", there are more rapid growth shortcuts. Why are they crowded on a narrow narrow road?

When you think of using your hands to grab a handful of sand, most of them may be missing from your fingers. In fact, you just need to flip your palm and palm up, and you will control the whole world. The hope project of children's clothing is in your palm. You need to change the angle and change the way.

Cui Tao, one of the earliest planners in China, called "the magician of the planning circles", the founder of the "integrated win win model library", and the "Shanghai red mold planning team" leader, created the "focus selling magic trick" to push the "general manager of the mode", has worked dozens of group companies, through the mode innovation, strategic win sale, brand remolding, value innovation, process pformation, capital operation, strong breakthrough and other measures, breaking the routine, redefining the rules of the game, making it impossible to be possible, helping to improve its profitability quickly, stepping into a virtuous circle, and creating a new mode of low investment, zero risk and high yield for the needs of local enterprises.