Italy First Textile Exhibition Held In Milan

A few days ago, the seventh Milano Unica, known as the "Italy first textile exhibition", was held at the Fieramilanocity exhibition hall in Milan, the world's most famous fashion capital.

A total of 666 exhibitors from Italy, France, Spain, the United Kingdom, Portugal, Germany and other European countries and regions have been exhibited. The exhibition area is 27 thousand square meters.

At the same time, in the 4 day exhibition, more than 3 buyers came to visit Milano Unica for product purchase and business negotiation.

The exhibition co sponsored the five major exhibitions of IDEABIELLA, idea Como, MODA IN, PRATO EXPO and SHIRT AVENUE in the same period, and is committed to making Milano Unica a fashion feast for the international textile industry.

Milano Unica: the world's textile industry. Besides the new product exhibition and trade exhibition, the Milano Unica exhibition site also has an ad hoc fashion exhibition platform to provide authoritative fashion information for the industry. Umberto Vattani has evaluated it as "a world's latest event to understand the latest technology and fashion trend of Italy's textile industry".

"We have set up three image exhibition areas to hold the exhibition, focusing on the special features of exhibits and clothing styles."

According to Paolo Zegna, this exhibition breaks the traditional layout, shows women's exhibits from the decorative style, and highlights the concepts of color, impact, fashion and innovation of Italy's clothing.

Alberto Jelmini, chairman of the MODA IN exhibition, said: "our exhibition concept is" high quality products, personalized guarantee, satisfactory service and continuous innovation ". Both sides can harvest value here. This is a European and global textile demand exhibition.

For the sponsor's view, Milano Unica's exhibitors generally believe that the exhibition has become a showcase for display products, and on this basis, a grand gathering of fashion, technology and product industry exchanges has been constructed.

Marco Furlan, executive director of 5T Bennet, Italy, said its company has participated in the exhibition many times. In the overall performance of the company, about 5%~10% of European customers met from the exhibition. Paolo Molteni, general manager of Italy Brunello S.P.A, revealed that the company started exhibiting more than 20 years ago. Since Milano Unica merged with the five exhibitions, its scale has become more mature and its trade exhibition effect has been more extensive.

"Each exhibitor can reach 100 to 150 buyers, mainly from Italy and other European countries."

The buyers who arrived at Milano Unica also praised the exhibition.

Chen Xuli, fashion design manager and purchasing representative of Limited Hong Kong Company from Hongkong, China, said that the reason why the company chose to purchase fabric from Milano Unica is that the price of products provided by exhibitors is very high.

"We usually buy shirts and T-shirts here, and then pfer to Hongkong, China and the mainland for sale."

He said clothing from Germany and Italy is often the most popular in the market.

China: Italy's solid trading partner: "at present, the mainland and the Hongkong SAR have made absolute advantages to become our second largest markets in the world. This means that emerging markets are emerging and new areas are waiting for us to further develop them."

Paolo Zegna said that since Italy exported textiles to China in 2004, exports have increased rapidly year by year. At present, China has become Italy's largest trading partner.

"We will continue to expand the market share of Italy textiles in emerging markets with the Italy Trade Commission and establish a good image and establish a solid position."

However, Umberto Vattani said that although China's recent economic situation is more complicated, it will not have much impact on Italy's textile export trade.

"China has a very mature manufacturing industry, and so does Italy.

However, Italy enterprises will conduct a careful investigation and study of consumers to provide better services. At the same time, Italy has also set up many research institutes to serve the textile, clothing and design industries.

Therefore, the product of "Made in Italy" has a very high added value of products, and of course, the price is not bad.

Umberto Vattani admits that the Chinese people who choose to buy "Made in Italy" products have a strong spending power. Therefore, the complex economic situation in China will not cause too much impact on them. It is totally unnecessary to worry about the sales of Italy products in the Chinese market.

Many Milano Unica exhibitors have also confirmed this view.

Manuel Silva, sales manager of Portuguese TMG, said its company's expansion in the Chinese market was quite smooth: "the Chinese market has a 10% share in our company's sales performance, and we need to export about 25 million euros of textiles to China every year."

He said that his company has a large number of Chinese partners, such as JFS Group, Hai Lan group and so on. At the same time, he also said that China's economic situation will not cause too much impact on it.

"High quality products are our core competitiveness, so buyers are very loyal to our company. We will continue to provide customers with various unique fabrics, and look forward to a more mature and more stable Chinese market."

Brennet AG, executive director of Jean-Marc Kaufmann, Germany, claims that its company has set up an office in Guangzhou, China, to better find new Chinese customers: "the Chinese market has been increasingly valued by European enterprises.

I go to China 2 times a year to visit customers regularly, so as to maintain the market and develop a wider range of business in China.