BELLE's Net Profit Growth Slowed Down In The Next Three Years As A Critical Period.

< p > reporter learned from the China ASEAN shoes marketing conference held here that China's women's shoes industry has entered the "ice fire period" that the traditional stores are rapidly compressed and the online business is expanding rapidly. Insiders predict that in the next 3 years, the industry will enter the stage of survival of the fittest. < /p >
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/08/20140308053826_sj.JPG "/" < > > "
< p > BELLE < a href= "http://www.91se91.com/news/index_c.asp" > net profit < /a > growth slowed to 4.43%, Daphne net interest rate is expected to drop to single digit, and Saturday and 100 thousand net profit decline both exceed 20%, this is the four basic financial data released by four domestic footwear listed companies in 2013. < /p >
< p > Pearl River Delta < a href= "http://www.91se91.com/news/index_c.asp" > women shoes < /a > Deputy Secretary General of Marketing Association Li Bin said: since the second half of 2012, China's women's shoes industry has entered a channel of slowing down in marketing and profit growth. Quite a number of women's shoes brand stores have adopted cautious expansion or even shrinking. < /p >
< p > on the one hand, faucet a href= "http://www.91se91.com/news/index_c.asp" > enterprise revenue < /a > and net profit declined. BELLE's revenue and net profit were 36 billion 249 million yuan and 4 billion 490 million yuan, respectively, increasing by 10.32% and 3.2% respectively. The income growth of footwear business 5.9% was further slower than that of 6.8% in the first half of 2013. Daphne only expects revenue to balance with 2012, while net profit is expected to decline significantly, with only a low single digit profit margin. On Saturday, both the shoe industry and the 100 million net profit fell by 30%. < /p >
< p > on the other hand, the expansion rate of leading enterprises stores is slowing down rapidly. The number of BELLE stores increased by 1039 in 2013, but it has already slowed by half compared with 2614 in 2012. In 2012, there were 418 new stores, but in 2013 it dropped to 120. In the first three quarters of 2013, Daphne stores basically expanded, but by the fourth quarter, Daphne had closed down its stores directly, reducing the number of outlets by 222, and reducing the number of franchisees by 23. < /p >
< p > industry analysts believe that the women's shoes market will remain depressed in 2014, and the next 3 years will be the critical period for the survival of the fittest in women's shoes industry. Leading enterprises will also reduce the expansion speed of stores, while speeding up the promotion of online sales in the field of e-commerce, so as to minimize costs and maintain profitability. < /p >
< p > related links: < /p >
< p > reporter learned from BELLE's wholly-owned e-commerce platform excellent shopping mall, the 2013 financial year excellent purchase and BELLE electric business overall growth 50%, this year will get group more resources and capital support, expected growth will reach 50%. < /p >
< p > at yesterday's earnings conference, BELLE chief executive Sheng Bai Jiao pointed out that the rise of electricity providers had an impact on offline sales. The slowdown in BELLE's overall sales growth is not a cyclical one, but a structural one. The biggest test now is how to adapt and develop new channels. Therefore, Future Ltd will focus on building its own online shopping mall, hoping to establish a comprehensive online and offline integration system. At the same time, BELLE does not rule out the development of new brands on the Internet platform. < /p >
< p >, as the first batch of merchants settled in Tmall, BELLE international has an early layout for the electricity supplier market. In the early stage of online distribution, we set up an independent B2C Amoy net selling BELLE's brand merchandise. In the fiscal year of 2013, the sales of BELLE and BELLE reached 1 billion 100 million yuan, up 50% over the same period last year. In 2014, gifted buyers will continue to strengthen the introduction of new brands, especially clothing and apparel categories, and strengthen the sales of integrated platforms such as Tmall and Jingdong. The conservative estimate will continue to maintain an increase of 50% in 2014. < /p >