Chongqing Apparel Industry E-Commerce Platform Officially Launched

< p > at present, about 1/3 of the more than 3000 garment enterprises in our city have been "touching the net". However, due to many factors such as talent, technology, operation experience and so on, these enterprises are not satisfied with the effect of touching the net.

Recently, the Chongqing apparel industry association, which led the construction of the Chongqing apparel industry e-commerce platform - "Chongqing brand clothing city" officially launched, hopes to promote the pformation and upgrading of traditional clothing enterprises to e-commerce through the way of Baotuan development.

So, what is the current situation of the city's clothing enterprises' net touches and what problems are facing? How will it develop in the future? < /p >

< p > < strong > present situation 30% < a href= "http://www.91se91.com/news/index_c.asp" > local service enterprise < /a > touch net < /strong > /p >

< p > < strong > reporter: what is the situation of Chongqing clothing enterprises touching the net? < /strong > < /p >

< p > Chen Shangfu: < a href= "http://www.91se91.com/news/index_c.asp" > clothing category < /a > Product e-commerce has been growing very fast in the past two years.

Some agencies predict that by the end of 2014, the overall scale of China's clothing e-commerce market will reach 519 billion 500 million yuan, and the proportion in the e-commerce market will reach 27%.

For clothing brands, the electricity supplier is clearly a trend.

According to the preliminary statistics of the association, about 30% of the more than 3000 enterprises in the city have already been through the third party platforms.

< /p >

< p > Deng Xiaoqin: for most of the a href= "http://www.91se91.com/news/index_c.asp" > clothing enterprises < /a >, the shopping malls have gradually become brand promotion sites, rather than sales positions.

We started developing e-commerce in May last year and launched Tmall store. At the moment, we have opened our own brand on the Internet.

< /p >

< p > Ye Qiang: we have only half a year to develop the electricity supplier. At present, our two brands of "Fei Fei" and "winter feather" have already been sold online.

We will continue to increase investment in this area this year.

< /p >

< p > < strong > bottlenecks dancing in shackles < /strong > /p >

< p > < strong > reporter: what are the problems encountered by the enterprises in the process of pforming the electricity supplier? Why? Why? < /strong > /p >

< p > Chen Shangfu: according to our understanding, some enterprises' online shops are reduced to display, while others are running at a loss.

This is mainly affected by these factors. First, many traditional enterprises do not have the experience of electricity supplier operation. Secondly, they are restricted by technology, talents, funds and so on. Another point is that enterprises are single and independent.

< /p >

< p > Deng Xiaoqin: now there is a saying in the industry: "to do business is to seek death, not to do business is waiting for death", which illustrates the distress of enterprises in doing business.

At present, the electricity supplier is not the environment in the past few years. Besides the one-time investment and mall deduction, there are still high costs of promotion and publicity.

And some enterprises also have to bear the pressure from shopping malls. When clothing brands enter the shopping mall, some business wings sign some "exclusive agreements", that is, if a physical store is opened, they can't open a shop on the Internet, because the price on the Internet is definitely lower than that in the physical store.

Under such circumstances, online shops have given pressure to shopping malls, and shopping malls can only be passed on to suppliers.

< /p >

< p > Ye Qiang: when our online store is good, it can sell about two hundred thousand yuan a month, but it is still low compared with the physical store. If it is entirely online shop, it will be more difficult to make money.

On the whole, Chongqing's clothing companies are late in the net. At the same time, because the brand's influence extends to the whole country, it is restricted by the development of the electricity supplier.

< /p >

< p > strong > trend line online fusion < /strong > < /p >

< p > < strong > reporter: what will be the trend of Chongqing garment enterprises in the future? < /strong > < /p >

< p > Chen Shangfu: enterprises should realize that the electricity supplier is the landing of the brand development strategy in the new era.

Chongqing's brand clothing must rely on the strength and scientific operation mode of pformation and upgrading. This is also the focal point of our Association's work. This time, the "Chongqing brand clothing city" will gather up the Chongqing's clothing brand and create a "business tide" on the line with the help of the third party platform.

< /p >

< p > Deng Xiaoqin: in the future, we need to integrate online and offline.

For Rui Cheng, the online shopping will be the main business in the future.

We have gradually retired from some of the inefficient shopping malls, and started the "community store" attempt. At present, there are several brands of "factory shops", which are more for customers to experience, and at the same time, because of the cost of logistics and warehousing, they are cheaper than shopping malls.

< /p >

< p > < strong > off field view < /strong > < /p >.

< p > < strong > there should be a win-win concept of "/strong > < /p >.

< p > Ceng Yiqing, President of Chongqing Internet business venture Specialized Committee and chairman of Chongqing Yu Shi Tong Agel Ecommerce Ltd, said that at present, Chongqing is not bad, nor bad brand. The most important thing is the lack of win-win cooperation concept.

Zeng Yi Qing introduced that at present, Zhejiang and Hangzhou have been quite mature in the development of service enterprises, such as the white horse in Guangzhou started collective touches several years ago.

< /p >