Chongqing Is Now A Small Garment Private Custom.

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The production of garments on the P line is not uniform, and it can not satisfy the personalized needs of some high-end consumers.

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< p > at present, the national market is only a href= "http://www.91se91.com/news/index_p.asp" > Chongqing < /a >, and its scale and output value are all smaller.

The practice of "small batch production plus detailed personalized creativity" should "ignite" an industry and rely on the cultivation of the consumer market.

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< p > night falls, a business banquet will start at a club in the north new district.

The fashion model pony just entered the door and greeted the envious eyes of the ladies. It was not the hair, handbag or perfume of the pony, but the "pull wind" coat that she wore. It looked unique in terms of style, fabric and color.

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< p > < strong > "what brand is it?" < /strong > < /p >.

< p > there is no answer.

Because the clothes without signs are not from shopping malls, but from the studio of Chen Shi, a teacher of Sichuan Fine Art Institute.

Chen Shi has been doing this business for more than 10 years for < a href= "http://www.91se91.com" > private custom dress < /a >.

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< p > < strong > a show, let him break into the fashion circle < /strong > /p >

< p > 2002 National Day, a well-known women's clothing brand entered the Monument for Liberation women's Square.

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On the P show, the brand clothing manufacturer did not show all its own style clothes, but let some models put on the more creative concept costumes provided by Chen Shi, in order to attract more eyeballs.

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It is not accidental that Chen Shi's works were invited to participate in P.

During his postgraduate study, he won a gold medal in the national competition gold medal in his costume work, and was very famous in the Chongqing clothing circle.

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< p > and this show also brought Chen Shi a "unexpected" harvest -- expensive rents and clothing brands.

On the spot, Chen Shi was surrounded by a group of public relations company managers and professional models, and received dozens of business cards.

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Less than p months later, he was repeatedly invited, and models wore more than 10 costumes in his design costumes.

This young university teacher has stepped into the "a href=" http://www.91se91.com/news/index_h.asp "fashion" /a circle.

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< p > < strong > the market is narrow and can not support a team. < /strong > < /p >

< p > with the continuous introduction of conceptual works, Chen Shi began to receive new orders from model friends - tailored.

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Chen Shi is not easy to refuse because of P.

But it is hard and time-consuming to fulfill his promise. He not only needs to take the tape measure to the customer exactly as the old tailor does, but also carefully observe the style and temperament of the other party, then choose the fabric to cut and stitch the garments one by one, making a garment often takes more than a month.

Even if they can sell three thousand five thousand yuan, if they are converted by time cost, the profit will not be high.

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Less than P, because of the unique originality and exquisite craftsmanship, more and more model friends have been knocking on his home.

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< p > can you set up a company and attract a group of Sichuan American students who can manually sew clothes to make bigger and stronger? < /p >

The idea of "P" was quickly denied.

He understands that unlike Beijing, Shanghai and other stars gathered in the first tier cities, Chongqing's high-end consumers prefer to buy high-end brands such as LV and GUCCI.

Even those who are willing to wear hand made garments are priced at less than 5000 yuan, which is the 1/4 of the first tier cities.

Such a market, it is difficult to support a team.

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< p > strong > small batch production + personalized creativity < /strong > /p >

More than P, Chen Shi also has a new discovery: unlike the high-end customers such as the first stars, the models and owners of Chongqing's fashion circles do not consider hand made garments as luxury goods, but as a supplement to many of the wardrobes.

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Most people in the P group are more sensitive to price, but they are interested in some of the little ideas in the details of clothing. They do not have strict requirements on the technology of clothing.

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< p > that is to say, if Chen Shi is able to embody originality in detail, he can win customers under the same premise.

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Less than P, Chen Shi started small scale production.

First, he categorized the needs of the customers, then made the templates separately. Finally, each garment was selected with different fabrics and decorated with different materials.

For example, he has launched the Rongchang cloth theme clothing series, and has also put some original patterns of Sichuan American students onto clothing.

In this way, every customer can wear unique clothes.

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< p >, then Chen Shi recruited staff and set up a studio.

Previously, the one to one "private custom" in the pure sense has evolved into a small scale mass production in the Chongqing market.

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< p > at present, the annual output of Chen Shi's studio is 500, the price of each garment is around 400 yuan, and the annual output value is about 200 thousand yuan.

Chen Shi's original "small batch production plus detailed personalized creativity" mode is alleged to be a case in Chongqing and even in the whole country.

However, there are people in the industry who believe that with the cultivation of Chongqing's clothing consumer market, such a low level of clothing private customization, which is only "walking on the street is not easy to match", there may still be a group of industry followers, and then develop into a niche industry.

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