Is The Electricity Supplier Attacking The Entity Store Competitive Or Complementary?

During the March 6th sessions of the 1 trillion and 800 billion sessions of the panel discussion, Han Yuchen, general manager of the National People's Congress and general manager of Handan sunshine department store, said: "in 2013, the total retail sales volume of the whole year reached $1 trillion and 800 billion, accounting for more than 10% of the total retail sales of social consumer goods, which is similar to that of developed countries. The real business enterprises are greatly impacted by e-commerce. He hoped that relevant departments could create a fair and competitive environment under the premise of promoting the sustainable and healthy development of the electricity supplier.

From the identity of NPC deputy Han Yuchen, general manager of Handan sunshine department store and the proposal, we feel from another perspective that in the case of physical channels being trapped, the electricity supplier has become one of the most important exports of brands.

Last year, during the "double eleven" period, the turnover of Taobao alone reached 35 billion. In outdoor products industry, camel and Pathfinder's sales of "double eleven" have increased by 300%. In this regard, many offline agents expressed their dissatisfaction, saying that the sale price of "double eleven" would upset the value system of the whole brand, overdraw the brand market, and seriously affect the sales of physical stores.

For brands, online clothing Sales also have their shortcomings:

1, online low price sales, sales increase, but at the same time, resulting in a reduction in offline sales, and can not increase the profit.

2, online inventory clearance, overdraft market, damage brand image;

3. Online and offline sales are unpredictable and may cause a lot of backlog risks.

The above 3 points, together with agents' dissatisfaction, boycott, and the advantage of outdoor products in physical store sales, make many outdoor brands still lingering in front of the electricity supplier.

In fact, in the wave of electricity supplier, brand extension is the best thing to do.

On the one hand, brands need to rely on the power of the Internet to make more consumers contact their products, especially consumers in the two or three tier cities. With the economic growth, the consumption potential of the two or three tier cities is being released. But relying solely on offline sales, the brand can not be well covered. And on the Internet, the Matthew effect is very obvious. The top three clubs of every electricity supplier's sales volume are well-known brands. This is the recognition that the brand has accumulated for a long time.

On the other hand, offline channels are still the main channel for outdoor sales. The latest annual report on China outdoor products market released by COCA shows that the total sales of outdoor stores and shopping malls are 14 billion 490 million yuan, while other channels are 3 billion 560 million yuan. But outdoor stores need to face the pressure of rising costs. Only 11.8% of respondents said that the cost would be flat or down, and that 70% of the cost rose by more than 10%.

In the long run, offline O2O mode may become a trend. This can combine the advantages of the Internet across the region and massive users with the advantages of the physical store to facilitate experience and provide quality services. The two complementary and complementary will bring stronger vitality to brand development. During the March 6th sessions of the 1 trillion and 800 billion sessions of the panel discussion, Han Yuchen, general manager of the National People's Congress and general manager of Handan sunshine department store, said: "in 2013, the total retail sales volume of the whole year reached $1 trillion and 800 billion, accounting for more than 10% of the total retail sales of social consumer goods, which is similar to that of developed countries. The real business enterprises are greatly impacted by e-commerce. He hoped that relevant departments could create a fair and competitive environment under the premise of promoting the sustainable and healthy development of the electricity supplier.

From the identity of NPC deputy Han Yuchen, general manager of Handan sunshine department store and the proposal, we feel from another perspective that in the case of physical channels being trapped, the electricity supplier has become one of the most important exports of brands.

Last year, during the "double eleven" period, the turnover of Taobao alone reached 35 billion. In outdoor products industry, camel and Pathfinder's sales of "double eleven" have increased by 300%. In this regard, many offline agents expressed their dissatisfaction, saying that the sale price of "double eleven" would upset the value system of the whole brand, overdraw the brand market, and seriously affect the sales of physical stores.

For brands, online sales also have their shortcomings:

1, online low price sales, sales increase, but at the same time, resulting in a reduction in offline sales, and can not increase the profit.

2, online inventory clearance, overdraft market, damage brand image;

3. Online and offline sales are unpredictable and may cause a lot of backlog risks.

The above 3 points, together with agents' dissatisfaction, boycott, and the advantage of outdoor products in physical store sales, make many outdoor brands still lingering in front of the electricity supplier.

In fact, in the wave of electricity supplier, brand extension is the best thing to do.

On the one hand, brands need to rely on the power of the Internet to make more consumers contact their products, especially consumers in the two or three tier cities. With the economic growth, the consumption potential of the two or three tier cities is being released. But relying solely on offline sales, the brand can not be well covered. And on the Internet, the Matthew effect is very obvious. The top three clubs of every electricity supplier's sales volume are well-known brands. This is the recognition that the brand has accumulated for a long time.

On the other hand, offline channels are still the main channel for outdoor sales. COCA's latest annual report on China outdoor products market 2013 shows outdoor stores and shopping malls. Sale The total amount is 14 billion 490 million yuan, while other channels are 3 billion 560 million yuan. But outdoor stores need to face the pressure of rising costs. Only 11.8% of respondents said that the cost would be flat or down, and that 70% of the cost rose by more than 10%.

In the long run, offline O2O mode may become a trend. This can combine the advantages of the Internet across the region and massive users with the advantages of the physical store to facilitate experience and provide quality services. The two complementary and complementary will bring stronger vitality to brand development. During the March 6th sessions of the 1 trillion and 800 billion sessions of the panel discussion, Han Yuchen, general manager of the National People's Congress and general manager of Handan sunshine department store, said: "in 2013, the total retail sales volume of the whole year reached $1 trillion and 800 billion, accounting for more than 10% of the total retail sales of social consumer goods, which is similar to that of developed countries. The real business enterprises are greatly impacted by e-commerce. He hoped that relevant departments could create a fair and competitive environment under the premise of promoting the sustainable and healthy development of the electricity supplier.

From the identity of NPC deputy Han Yuchen, general manager of Handan sunshine department store and the proposal, we feel from another perspective that in the case of physical channels being trapped, the electricity supplier has become one of the most important exports of brands.

Last year, during the "double eleven" period, the turnover of Taobao alone reached 35 billion. In outdoor products industry, camel and Pathfinder's sales of "double eleven" have increased by 300%. In this regard, many offline agents expressed their dissatisfaction, saying that the sale price of "double eleven" would upset the value system of the whole brand, overdraw the brand market, and seriously affect the sales of physical stores.

For brands, online sales also have their shortcomings:

1, online low price sales, sales increase, but at the same time, resulting in a reduction in offline sales, and can not increase the profit.

2, online inventory clearance, overdraft market, damage brand image;

3. Online and offline sales are unpredictable and may cause a lot of backlog risks.

The above 3 points, together with agents' dissatisfaction, boycott, and the advantage of outdoor products in physical store sales, make many outdoor brands still lingering in front of the electricity supplier.

In fact, in the wave of electricity supplier, brand extension is the best thing to do.

One side, Clothes & Accessories Brand needs to rely on the power of the Internet to make more consumers contact their products, especially consumers in the two or three tier cities. With the economic growth, the consumption potential of the two or three tier cities is being released. But relying solely on offline sales, the brand can not be well covered. And on the Internet, the Matthew effect is very obvious. The top three clubs of every electricity supplier's sales volume are well-known brands. This is the recognition that the brand has accumulated for a long time.

On the other hand, offline channels are still the main channel for outdoor sales. The latest annual report on China outdoor products market released by COCA shows that the total sales of outdoor stores and shopping malls are 14 billion 490 million yuan, while other channels are 3 billion 560 million yuan. But outdoor stores need to face the pressure of rising costs. Only 11.8% of respondents said that the cost would be flat or down, and that 70% of the cost rose by more than 10%.

In the long run, offline O2O mode may become a trend. This can combine the advantages of the Internet across the region and massive users with the advantages of the physical store to facilitate experience and provide quality services. The two complementary and complementary will bring stronger vitality to brand development.