Focus And Irregular Operation Of Clothing Promotion

　　 Clothing sales promotion concerns: clothing Promotion theme

Combined with the characteristics of festivals, we should excavate from the festival's cultural background to combine with the company's products. Then in the promotional activities to create such an atmosphere, so that consumers feel the warmth of the atmosphere, consumers are now "feeling" to consume, this warm sales promotion is easy to touch the weak nerves of consumers.

　　 Clothing promotion Concern two: clothing store Discount

If a customer meets the clothes he wants to buy, if the shop gives a discount, allowing the merchandise to have the temptation and weaken the customer's resistance. It is good at catching women to consume psychology and stand out in promotion. In addition, there should be a sense of propriety, and holidays consumers are usually willing to take advantage of them. So once you meet the festival, take care of the old customers, know in advance and make a good budget.

　 Three focus of Clothing promotion: gift promotion

Holiday gifts, now is not surprising, many businesses will have this sales promotion method, this gift is in fact exquisite, send well, send practical, customers will be particularly happy, feel that your shop operators pay special attention to him. He manager of Hai Jia Shi direct camp told Xiaobian, shoulder strap, umbrella, pull rod bag, Zi Zi. Sunglasses, bedding four piece sets, and some hand ornaments as gifts to customers will be more popular.

Gift giving is not a gift from every customer. It is based on what customers buy and how they dress differently. For new customers, she has just come to the exclusive store experience, can send some hand accessories, so that it can not only win customers' favor, but also increase the possibility of introduction. But if it is for some women who are already dressed themselves, maybe this customer is also a lot of accessories. You can send four pieces of bedding to such customers.

If you come here to buy clothes is a professional white-collar, because of work needs, often travel. She can send a drawbar bag, so when she often uses it, she will think of the brand. This customer will surely become a loyal fan of the brand.

In addition to sending these gifts, there are many other gifts that are suitable for them. Such gifts are very intimate and practical. For female customers, such promotions are not willing to miss.

The most common non-standard promotional activities in the market are:

1. fictitious original price: Sales of 600 yuan before promotion. After raising the original price to 850 yuan, the price will be thirty percent off. It is a typical price cheating behavior.

2. semantic ambiguity: for example, "buy one get one", according to the consumer's understanding, it should be what commodity to buy. But operators often buy a TV set to give a bottle of shampoo.

3. publicity is not true: some businesses have launched a lot of publicity to attract consumers, but before the counter found that most products do not participate in activities.

4. repurchase restriction: some merchants' promotional activities of coupons have set many restrictive clauses and conditions, and even do not provide refund services for promotional products, which are in violation of relevant regulations.

5. free traps: free tasting, trial, photo taking, and so on, are often the traps set by some businesses, which are ultimately priced or even expensive. If it is free photography, but the film needs to spend money, makeup, clothing and so on should also be charged separately; when making free beauty, it is told that the service is free, and the products used are charged.

6. the final explanation: some businesses in the promotional activities such as discounts, prices, coupons and other promotional activities, played the "store (store) the final interpretation of the right to reserve activities", then arbitrarily explain the content of activities, infringing on consumers' right to know.