Price War Is A Double-Edged Sword. Accurate Grasp Is The Key.

　　 terminal The goal is to attract consumers to purchase. This requires that we first investigate the needs of consumers. According to Maslow's needs theory, we divide the demand into five categories: psychological needs, safety needs, social needs, respectful demands, self fulfilling needs, and gradually from a lower level to a higher level. If briefly concluded, it can be divided into material needs and energy demands. The use of price to promote sales is contented with the material needs of consumers. After he consummate, he will not leave any impression on the product and brand, nor will he constitute a high degree of brand loyalty.

There are many other ways to put aside the price elements and satisfy the consumers' material needs. For example, giving gifts and giving gifts are also exquisite. Not everything can be presented as gifts. There is a necessary connection between products and related sports.

A shoe store's sales promotion campaign held on March 8 is very innovative. Every person who buys shoes in the store sells a wallet or a leather belt. The intention is to give my boyfriend or husband. The man who buys shoes in the shop gives a bunch of roses to everyone, and the intention is to send it to my girlfriend or wife. The sports are held down, and the result is very clear. Many customers are very touched on the spot.

This touches upon contentment. Consumer The need for energy. The demand for satisfying the energy level of consumers is far greater than that of satisfying their material needs. It can make consumers move from their hearts and cultivate customers' high fidelity. So how can we get the sales promotion to such a result?

The author thinks, first of all, businessmen should think from the perspective of consumers, start from the interests of consumers, concentrate on serving consumers, and let them feel that you are really serving them, making them feel that shopping is an exciting process of enjoying, rather than a commodity buying and selling movement. Secondly, sports should be "famous for teachers". Promotion should be in the name of making people feel comfortable, and let consumers think that sports are natural and necessary.

Like the May Day and the eleven festival day, you can also elaborate on it. remuneration Manufacturing, such as the banner of public welfare and compassion, should be good at "fake potential" to the outside world. It is a very brilliant idea to plan the torch relay of the QQ online torch relay, like Coca-Cola's Olympic torch torch relay.

The name of sports can be a lot of things, in the reward, the main point is to let consumers feel convinced; again, the content of sports should be attractive, so that consumers will be very interested in watching it, and will be willing to take part in it. The same is Coca-Cola's online torch relay, which can be an Olympic torch bearer. It is a dream for everyone. But the person who can really become a torch bearer is one in a million. Coca-Cola seize this business opportunity and plan such an online delivery campaign, which is very new and attracts many consumers. The number of people who sign up online is not available. It should be said that a good publicity result has been obtained, and there will be a lot of help on Coca-Cola's promotion.

In short, promotion can not always look at the price, and the reasonable use of other promotional methods will also result in "surprise". As long as we really grasp the needs of consumers, we can raise different marketing schemes. Terminal promotion, free from the vicious circle of price war is the king's way.