Analysis Of Brand Clothing Joining Skills To Identify Management Oversight

< p > > a href= "http://www.91se91.com/news/index_c.asp" > brand operators < /a > have heard that franchising is the management of game rules, so the establishment of rules of the game is the key. Many new brands entering the market end up in the management of the franchisee, and no system is formed. When the number of franchisees is small, they can cope with the problem. When the number of franchisees is large, there is a bottleneck in management. Brand operators are busy with communication every day, and can not attend to other links. At that time, what problems often appear, leading to a crisis in operation.

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< p > > now a href= "http://www.91se91.com/news/index_c.asp" > brand management < /a >, the formulation of rules is no longer a problem. As mentioned earlier, there are many books that are franchised in the market. The key is that brand operators should attach importance to the understanding of the rules of franchising.

On the other hand, the rational use of joining management talents is also the key to the rulemaking process. Because of the rapid development and long time of the brand franchisees in Shenzhen, there are quite a lot of talents in the market, but whether the operators are required to recruit managerial talents is a problem.

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< p > < strong > terminal management has not been established < a href= > http://www.91se91.com/news/index_c.asp > > system < /a > < /strong > /p >.

< p > franchisee's management, there are many kinds of management methods and rules in many books. Wang just referred to two important management matters in clothing brand franchise management: < /p >

< p > < strong > 1, operation technology instruction and training < /strong > < /p >

< p > franchisees must be trained according to their mature and easy to use mode, so as to master a complete set of operation management technology and management mode.

But now Shenzhen's clothing brand enterprises, including well-known brands, do not have their own terminal management system and training team, such as trainers, supervisors, exhibitions, store management manuals, etc. this kind of brand is generally a problem, which is that the terminal stores can not reach the sales volume, the brand tension is not enough, the selling magnetism is not enough, the quality and ability of the guides are not enough, the running list phenomenon is widespread. This not only affects the sales volume of franchisees and brand enterprises, but also more importantly, the brand value word-of-mouth is difficult to form, leading to the difficulty of upgrading the product value, and ultimately affecting the profitability of enterprises.

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< p > < strong > 2, continuous assistance and guidance < /strong > /p >

< p > (1) brand enterprises appoint experienced supervisors to visit the franchisees regularly, do substantive support, correct the bad practices of the franchisees, guide and solve the operational problems on the spot.

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< p > (2) maintain effective communication between headquarters and franchisees.

For example, regular reports and information feedback, many brands now even have difficulty reporting regularly. This is the problem that franchisees have not received training and terminals have no management system and system.

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< p > (3) helps franchisees make business plans and improve business performance, and conduct effective market and business analysis.

Some enterprises currently use the POS system because of the non industry statistical characteristics, which results in the statistics, such as the categories, styles, code ratios, color ratios, regional differences, ranking, cumulative forecasts and other important data of products after sales. It is difficult for statistical analysis of these systems. These POS systems not only have little impact on the sales departments and production orders, but instead, the statistics department makes a thick report to the operators.

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< p > (4) advertising and brand image support.

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"P" in time to provide new products and new ways to improve performance.

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< p > below is the key requirement of American company franchise management: < /p >

What is the investment cost of < p > 1.? What are the costs involved? < /p >

< p > 2., in addition to the cost of starting business, what aspects should be invested in and what expenses should be paid? < /p >

< p > 3. how much is the franchise fee? Is there a royalty? How do I charge it? < /p >

What is the liquidity requirement for < p > 4.? What is the basis of it? < /p >

What support and services can the store provide before and after the opening of P? 5.? < /p >

< p > 6. what is the opening training content? Who will pay for the training fee (including pportation and accommodation expenses)? < /p >

< p > 7. can headquarters provide management manuals and operation manuals? < /p >

< p > 8. what is the total discount on the purchase of materials and facilities in stores? Will you make an order compulsively? < /p >

What is gross profit after the opening of < p > 9.? How to achieve breakeven point? < /p >

< p > 10. how do supervisors help improve performance and management and service standards? < /p >

< p > 11. how can the headquarters provide advertising support? Do you have to take additional promotional expenses? < /p >

< p > 12. training scheme for club stores < /p >

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