Beauty Said The Launch Of The Korean Portfolio EXO-M Endorsement To Speed Up The Entry Of Merchants
After transforming the vertical e-commerce platform from the social shopping website, Beauty theory Try to attract more merchants to enter by launching brand spokesmen. Beauty said yesterday that it had signed the EXO-M idol idol group as the 2014-2015 brand spokesperson. This is the first formal signing of beauty. Brand spokesperson 。 In the industry view, the traffic flow is different from that of Taobao before. As an e-commerce platform, beauty needs a clear positioning and image to stand on its own platform.
Beauty, founder and CEO Xu Yi Rong It is believed that the temperament of EXO-M is in line with the beauty, which will "promote the rapid growth of domestic fashion industry and quality fashion business". Last November, beauty announced that it had announced the transformation of a female fashion business platform into a vertical category. At the end of last year, there was news that beauty said it would finish docking with WeChat and appear in WeChat's "bank card". According to the Beijing Commercial Daily reporter, beautiful said that the footwear category has attracted a lot of businesses, but bags, distribution and other categories still exist a large number of products need to jump to Taobao. At present, more than 3000 businesses have entered the beauty shop, including women's clothing, Women's Shoes Bags, accessories, beauty makeup and other categories.
Beauty says signing idols day group EXO-M leads fashion vane.
China's leading female fashion e-commerce platform said it had officially announced the signing of the idol idol group. EXO-M Combination. The combination will become the brand spokesperson of beautiful 2014-2015. This is the first brand spokesperson who formally signed the brand.
The founder and Mr. Xu Yirong of CEO said: "EXO is one of the outstanding representatives of the post-90s generation's spiritual strength. They are cool and the quality of Youth Sunshine is very consistent with the beauty of fashion brand. For a long time, beauty is leading the trend of young women's fashion. We are very concerned about their continuous consumption experience, needs and feelings. For this reason, beauty says that the invitation of EXO-M popular combination as brand spokesperson is also a love gift to millions of young female users. At the same time, we believe that the first endorsement of EXO-M will also greatly promote the rapid growth of domestic fashion industry and quality fashion business. " It is reported that this is the first time that the EXO-M group has endorsed Chinese brands. EXO-M will participate in the beautiful and deep cooperation, launch a series of online and offline brand promotion activities, and send all kinds of unexpected surprise benefits to millions of female users and EXO fans. It is worth looking forward to. At present, the pre planning work of endorsement advertising is in full swing. Six EXO-M members will play the role. The advertising film will soon meet with consumers. Users can download the beautiful official APP, log on the beautiful official website and micro-blog to find out the corresponding information. Data show that EXO fans explode amazing energy on the Internet. Only the number of monthly active fans of Baidu EXO bar exceeded 30 million, ranking first in the list of Korean stars.
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