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    Italy's High-End Products Are Accelerating The Market.

    2014/3/14 20:07:00 40

    ItalyShoemakingHigh-End Products

    < p > Italy's middle and small a href= "http://www.91se91.com/news/index_c.asp" > shoemaking enterprises < /a > are 4 concentrated areas: Mar Keith, Tuscany, Lombardy and Venetian. The average number of employees employed by these companies is around 40. "The population of Monte Carlo is about 13 thousand, but there are 300 small and medium-sized shoe factories, not to mention other enterprises that exist around the shoemaking industry chain." Brturo Behnaz, a business executive of a Italy shoe making company that has been running for 4 generations, said. "But we started producing a handmade women's shoes with men's style," adds adds added. In other words, their strategy seems to cater to the product of Feratali Rossetti's (Fratelli Rossetti) releasing the 2015 winter women's series in the latest fashion week in Milan: the two color women's shoes are sparkling and adornment, but they are similar to men's money. < /p >
    < p > but what made the outstanding Italy shoes? It should be the skill and assembly level of handcraftsmen, such as sew each pair of shoes into a pair of shoes. "The usual procedure for this kind of handicraft is to prepare the bottom of the shoe first: first use leather to cut out the insole and sole, then design the leather or rubber material heel for each type of shape, and finally make the scattered parts < a href=" http:// www.91se91.com/news/index_c.asp "> stitch < /a > to make the bottom of the shoe, then mark the brand label on the sole, and finally sew the vamp and the bottom together. < /p >
    < p > < strong > the difference between industrial production and < a href= "http://www.91se91.com/news/index_c.asp > > hand-made" /a > > /strong > /p >
    < p > a hand-made shoe will never fall apart. "Only when you wear your feet can you feel the added value of hand-made shoes. "Hand-made shoe manufacturers said. The price of these shoes at terminal customers is between 350 Euro and 390 euros, and the whole production process (from production to packing) takes about a week, and the whole process needs to be trained by specially trained craftsmen. "That's why you can't outsource the shoes made in Italy." A company staff member from Padova's Sao Nara region said. In recent years, the Institute of shoe design and manufacturing in Italy has sprung up, such as the Calzaturiero School of footwear design (footwear science and engineering school) in the Venetian area, and young people from all over the world gathered here to learn the craft of shoemaking. < /p >
    < p > a brand with long history of Milan children's shoes Gusella has recently been bought by Hongkong Julong group, but Gabriel Giordano Gabriele Giordano, general manager of the children's shoes company, said it is difficult for the company to migrate production to other areas. "The decision of the East Asian group to retain Italy's decision to make the purchase is correct, and to grab value from the concept of" Italy manufacturing "to sell to the Chinese market. < /p >
    < p > < strong > the shoe assembly process is of great significance < /strong > < /p >
    < p > "shoe assembly process is of great significance. In Italy, only high skilled hands can produce a pair of high quality shoes. The general manager explained and added that in Italy, the average price of a pair of domestic shoes is about 90 euros, while Chinese consumers are willing to pay as high as 150 euros. "Chinese customers do not like to pay import duties, but they are willing to buy all those shoes made in Italy." < /p >
    < p > another brand that decides to remain in Italy is Patrizia Pepe, also famous in Europe. In from March 2nd to 5th, the company held a new product line in Italy Milan international shoes exhibition. < /p >
    < p > but there is no migration situation in Italy shoe making industry. Some brands choose overseas countries such as Romania to produce shoe upper and then transport them back to Italy to assemble them in the name of "Italy made". Coleto, chairman of the Italy national Footwear Manufacturers Association, which has 700 shoe making companies, said: "after so many years, we still can not make amendments to the EU rules relating to the rules of origin labels, only to show that the European market lacks strategic vision. Nowadays, even in the EU countries, the growth of footwear consumption is obvious. Importers' demand is to use low price and low quality products to earn large profits without knowing the consumers. We are not against manufacturing migration, but against the actual "production migration", and at the same time, borrowing the defects of laws and regulations, claiming that this is not a real Italy manufacturing "Italy made" behavior. < /p >
    < p > < strong > 2013, the export of footwear in Italy still maintained an increase of < /strong > /p >
    In 2013, Italy footwear exports continued to grow, but domestic consumption dropped sharply in P. Compared with the previous year, household footwear consumption in Italy decreased by 4.1%, and expenditure decreased by 6.1%. < /p >
    < p > the total export volume of footwear in Italy is expected to increase by 5.6% compared with the same period last year, while the volume growth is maintained at 2.6%. The total sales volume in the EU countries increased by 2.6%, and the main export markets in Europe, France and Germany increased by 9.5% and 1.8% respectively. < /p >
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