Clothing Sales Require Planned Customer Management.

< p > the basic rule of clothing sales is to make clothing sales plan and plan sales according to plan.

The management of clothing sales plan includes not only how to make a feasible sales target, but also how to implement it.

The specific contents are as follows: Based on the analysis of the current market situation and the current situation of enterprises, we will formulate a clear garment a href= "http://www.91se91.com/news/index_c.asp" > sales target < /a >, return target, and other qualitative and quantitative objectives; budget and budget allocation plan according to the target; implement the specific executive personnel, responsibilities and time.

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< p > however, many enterprises have a series of problems in the management of < a href= "http://www.91se91.com/news/index_c.asp" > clothing sales < /a >: for example, there is no definite target annual, quarterly and monthly market development plan; clothing sales target is not established on the basis of accurately grasping market opportunities and effectively organizing enterprise resources, but rather taking pictures from the head; the clothing sales plan has not been decomposed according to regions, customers, products and salesmen, so that the plan can not be concretely implemented. < /p >

< p > the clothing sales plan of each branch is the result of bargaining between the branch and the company headquarters. The management of the company only gives the target figures to the salesmen, but does not instruct the salesmen to formulate the implementation plans; the contents of the clothing sales plan of many enterprises have never been quantified to every salesman's head, and the salesmen can not formulate the specific clothing sales activities plan according to the indicators and contents that are broken down to their own heads, and even some of the salesmen do not know how to make their own clothing sales programs.

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< p > because there is no definite market development plan, the result of the enterprise's clothing sales work has lost its goal, various clothing sales strategies, plans, measures are not matched, the budget is uncertain, personnel is not implemented, there is no space and time concept in clothing sales activities, there is no clothing sales process monitoring and effectiveness inspection measures.

Thus, in a highly competitive market, the clothing sales work of a company is like a buffalo who broke into a fire.

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< p >, resulting in a series of problems: < a href= "http://www.91se91.com/news/index_c.asp" > salesmen < /a > action without plan, no assessment; unable to control the actions of salesmen, so as to make sure that the sales plan is not guaranteed; salesmen's activities in clothing sales are opaque, the risk of business operation is increasing, the work efficiency of the salesmen is low, the cost of clothing sales is high, the sales level of salesmen is not improved, and the team building of salesmen is not strong enough.

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< p > a grain of wheat has three destinies: first, it is consumed by people to realize their value; two is to sow seeds as seeds, produce a fruitful fruit and create new values; three, because of improper storage, wheat is mouldy and rotten, and it loses its value.

That is to say, properly managed, wheat will realize its own value or create new value for mankind. If it is mismanaged, it will lose its value.

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"P", the same reason, the enterprise has a good customer management, customers will have enthusiasm for clothing sales, will actively cooperate with the manufacturers' policies, and strive to dress sales products; poor management will lead to the risk of clothing sales.

However, many enterprises do not have effective management of customers. As a result, enterprises can neither mobilize the enthusiasm of customers for clothing sales nor effectively control the risk of clothing sales.

At present, there are many problems in the process of clothing sales, such as customers' disloyalty to enterprises, fleeing phenomenon, and accounts receivable.

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