Encourage Consumers To Buy With Perceptual Right Brain.

The left brain is a blue with careful thinking and clear logic; the right brain is the red of thinking and feeling. When the customer makes the purchase decision, is he using the left brain, or the right brain, or the left and right brain at the same time; or the left brain and the right brain, or the right brain and the left brain.

When Terminal shopping guide When I heard the customer say, "let me have a look again", "I'll think about it again", "I am consulting other people's opinions", these language signals indicate that the customer is still using the left brain to make purchase decisions. Once the customer's left brain purchase procedure is launched, the procedure is rational, and the procedure is complicated. There are many factors that the customer decides to purchase, and the BUG of the program is also very large. Often, it will "crash". Customers will be more likely to choose to abandon the purchase than before. For customers, it is not willing to use left brain to make purchase decisions, because the decision-making process is complex and painful, and customers like simplicity and pleasure. For the terminal shopping guide, once the customer's left brain procedure is triggered, purchase decision is like a wild horse that takes off the reins. It will become confusing and difficult to control immediately.

And when the client's right brain carries on Purchase decision Compared with the left brain decision-making process That's a lot faster. Some terminal shopping guide, sometimes very puzzled, "I did not how to introduce, how can customers buy it happily?" in fact, in many cases, customers are buying decisions with their right brain. The biggest feature of right brain decision making is not rational, emotional and impulse buying.

The scientific marketing rule proves that when customers make purchase decisions, they tend to be sentimental, and then rationalize them logically in order to gain inner peace and tranquility. That is to say, the customer first makes the purchase decision with the right brain, then rationalize the purchase decision with the left brain, so as to seek psychological tranquility.

Therefore, for the terminal shopping guide, when the terminal is sold, it is best to start the right brain program of the customer, so that customers can buy with the right brain. Let emotion overcome rationality, and impulse drown reason. In this way, the terminal can be quickly traded and the turnover rate will be greatly increased.

The emotional world of customers is rich and varied, and varies from person to person. In the short time of retail terminal, it is very difficult to deeply explore the emotional world of customers and understand their emotional preferences. But this does not mean that the terminal shopping guide is powerless and ineffective. The start of the right brain is the "emotional shortcut". Excellent terminal shopping guide can quickly find this "emotional shortcut", and accurately press this shortcut key, so that customers obediently "obedient", automatically enter the right brain purchase decision-making process. There is a successful shopping guide story, a sales girl, with a pair of husband and wife to see a second-hand housing.

Capturing customers' emotional shortcuts is by no means a day. We need terminal shopping guide, aiming at different types of customers, constantly summarizing and improving the terminal actual combat. Excellent terminal shopping guide should be very clear, customers may decide not to buy, there may be many reasons for not buying, but customers decide to buy, in most cases, there is only one reason: a reason to touch the customer's "emotional shortcut", a reason that makes customers feel impulsive and emotional. Terminal shopping guide, to find and use this reason.