Unscramble The Regular Promotion Mode Of Clothing Store

How to make new ideas is actually the highest level of regular promotion.

　 (1) the characteristics of regular promotion:

1, long-term or regular. Regular promotions usually last for a long time. For example, a product called "sour pain" has been promoted for free for two years in front of the pharmacy.

2, fixed. Fixed location and fixed time is the most outstanding performance of regular sales promotion activities. Regular promotions are even called in some enterprises. Promotion on weekends "

3, quick effectiveness. The effect of regular promotional activities is often "knife to see dishes", sales rise, but later effect and influence are not good.

4, on-site notice. Conventional promotions generally use promotional sites POP, display cards, posters, staff explanations and other ways to inform promotional activities, rather than in the mass media to give notice.

　　 (two) routine Sales promotion Scope of application:

Suitable for operation group: small and medium sized enterprises with weak economic strength and small and medium-sized agents and chain stores.

Suitable for operation products: new products or old products should compete with similar products.

Suitable for operation terminals: there are counters and shop assistants in the store, which have been trained or promoted by salesmen.

　　 (three) key points of regular promotion operation:

1. Terminal construction is the foundation of regular promotion.

　　 Market terminal Like the base of regular promotion, if the base area is not strong enough, sales promotion will surely outweigh the gains. Before making regular promotions, chain stores need to do three jobs.

Hard terminal construction: packaging all the product stores to form a unified color vision. A product that has done well in this field and is popular for a while is a model for hard terminal construction.

The construction of soft terminals: the training of shop assistants and the maintenance of customer relationship are often neglected by chain stores. Chain stores need to establish a more complete terminal training system with the support of manufacturers, so as to improve the sales power of the first line teams.

The fixed point construction of business and promoters: the appointment of salesmen or promoters is also a way to put forward management innovation for chain stores. The enterprise marketing system that the author serves is a highlight of the implementation of the strategy of "nesting Phoenix" in the market management because of the praise of the "strongpoint management system": the sales volume of the market has gone up, and the sales promoters' income has risen rapidly, so that excellent salesmen will soon converge together.

2, regular promotion requires combination of points and faces.

When chain stores make regular promotions, first of all, they need to consider appropriate promotions. Everyone promotes sales, and families have promotions, which only scatter energy, material and financial resources. Chain stores choose the right promotion points only from the effective terminals, and do not unilaterally think that a shop will not sell or sell, so they will go for sales promotion. "Stagnant water is difficult to raise live fish" is also a lesson from the market. After a proper promotion point, a detailed regular promotion schedule is used to analyze the promotional arrangements, execution, effectiveness evaluation, sales volume statistics and experience exchange of all the promotional points. The chain store can have a great understanding of the market level and make timely promotion adjustment and overall arrangement.

3, grasp the opportunity and cycle.

Some chain stores launched regular promotions at the beginning of the launch of new products, and quickly launched several preferential consumption measures to buy a few gifts. In fact, a little analysis will be very different from the original intention of the chain store, because the idea of chain store is to buy a few gifts to enable consumers to accept new products quickly, so that a breakthrough can be made in product sales. But in fact, consumers will not be reluctant to attempt to buy such activities, and he will also question the price and quality of the newly listed products. This is obviously a chain store not taking into account the timing of promotion when making regular promotions. Choosing the right time, promotion reason and promotion cycle is the three key points that chain stores should take in formulating regular promotion strategies.