Analysis Of Marketing Rules For Men'S Underwear Stores

< p > < strong > 1. Be alert to exaggerated and unreasonable propaganda. < /strong > < /p >

< p > often see some attractive advertisements on some commercial websites of large portals or some specialized investment websites. "Invest thousands of yuan, earn ten thousand monthly", "start from scratch, earn eighty thousand monthly", and even more, "starting from scratch, earning millions in a year" and so on.

These seemingly absurd propaganda can be seen by a discerning eye at a glance.

But there are a few hidden seductive propaganda that may still be tempting to many investors.

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P needs to be reminded that investors must have a good attitude. They believe that success requires considerable human and financial resources. After all, they are "no pains, no gains". Those so-called zero investment (low input) can gain huge profits. They must keep their eyes open and carefully decide when making choices.

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< p > < strong > two, do not be deceived by false information. < /strong > /p >

< p > a lot of companies are holding the title of "Hongkong company". Actually, they are suspected of providing false information, because there are many such companies that only register a company in Hongkong (this registration is very simple). They have no office space and personnel in Hongkong. They have an empty shell. They are just an ordinary company in a city in the mainland. Their international image is not broken.

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< p > nowadays, many companies use the psychology of people to admire the ocean and like to label themselves with foreign brands.

Many brands register trademarks abroad, and then they claim to be big names.

There are also some brands that use people's knowledge of < a href= "http://www.91se91.com/news/index_c.asp" > "trademark law > /a >". Even trademark registration has been saved. It is 100% fake foreign brands to give them a grand "imprint".

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< p > < strong > three, beware of the prize trap < /strong > /p >

< p > when you are attracted by "x ten big brands" and believe in famous products, one of the things you have to do is to dig the bottom and explore the story behind it.

The case of Fang Fang reminds us that there are many so-called organizations that aim at economic interests and often organize various kinds of appraisals to induce consumers. Therefore, there may be some dark or false information behind some awards. This requires investors and consumers to not only look at the surface of the awards, but also look at the source, not to be fooled by the so-called authority.

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< p > there are also some illegal brands under the banner of famous trademarks and international brands. Ridiculously, even the official trademark registration certificate has not yet been issued, and which famous trademark has come from.

Some brands claim that their products are exported to Hong Kong, Macao, Taiwan and so on, but actually can not find any brand distribution signs of these brands in these areas. Therefore, whether the aura can really be gorgeous needs us to explore and think more.

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< p > < strong > four, learn to plan carefully, < /strong > < /p >

< p > when investors choose investment projects, they often encounter such situations.

For example, we charge 28800 yuan for the goods with the original price of 28800 yuan, and decorate about 8000 of the decorating materials, and then return 28800 yuan (the premise is: within one year, according to the 10% of the monthly purchase amount, it will be returned no more than one year, and 28800 will be returned within one year).

Careful calculation, if 28800 yuan of goods, if calculated in accordance with 65% off, as long as the actual cost of 10800 yuan, the distribution of decoration materials, if the cost price accounting may be as long as 3000 yuan.

So the total payment should be about 13800 yuan.

Let's take a look at the return policy. If the purchase is 65% off, plus the 10% return bonus, the final discount is 68.5% off. If the refund amount exceeds 28800, the purchase discount will return to 65% off.

Other and not say, but for the first time invested in the 28800 yuan, 15000 yuan is paid for.

Generally speaking, the investment cost is very clear, and the profitable digital game on the surface may be full of loopholes after careful calculation. It is too late for investors to have an abacus in mind.

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< p > < strong > five, explore the product's < a href= "http://www.91se91.com/news/index_c.asp > > market adaptability < /a > /strong > /p >

< p > when investors choose brands, the key point is to examine the acceptance and recognition degree of the brand products in the local market.

Nowadays, men's underwear is generally divided into three categories: one is sex appeal type (mainly with interest style and alternative flower color), one is conservative type (roughly ordinary fabric, regular pattern and style), one is fashion trend type (fashionable comfortable fabric, fashion classics color, comfortable and comfortable tailoring).

The three products are suitable for different consumer groups and sales methods.

The first group sees more in online shopping, and the customer group is relatively limited.

The second category appears on the supermarket shelves at a low price. It is the most popular product and has a wider consumer group.

The third category is more common in specialty stores or counters, representing the development direction of men's underwear, and is the new favorite of the middle and high consumer groups.

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< p > < strong > six, measuring brand development process and prospect < /strong > < /p >

< p > research products should also do more research on < a href= "http://www.91se91.com/news/index_c.asp" > brand products < /a >. Because men's underwear is still in development stage, some brands just enter the industry with profit making attitude. Such brands do not pay attention to the design and development of products, and often sell some products that are not guaranteed and not standardized in the wholesale market, with the names of their brands. They do not really stand in the position of investors and consumers in making products and brands, let alone stand at the height of the industry.

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