Interpretation Of Management Skills In Clothing Retailing

Don't you see that the shops that are still open today will not be able to find any trace tomorrow? How can we open a clothing shop that is profitable and happy? Besides our ambition to succeed, we should also pay attention to the following methods:

　 First, create an image and sell beauty.

Store business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see the health condition... Buy clothes is to buy beautiful, sell clothes is to sell image, so we must be good at creating image.

buy clothes It is to buy beautiful, now we wear clothes, in addition to the request for comfort in vitro, more embodies a kind of pursuit of beauty, personality, brand immaterial spirit, is a kind of affirmation and Realization of self image. Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty. All violation of the principles and actions of beauty will make the "beauty of clothes" greatly discounted, without expression or even loss. The beauty is gone, the image does not exist, and the brand loses the foundation of existence, let alone development! So we must remember that selling clothes is selling. image "The basic operation principle of the store must be based on the principle of" beauty ". We must firmly establish and carefully maintain the standards of" beauty ". Only in this way can we find our own brand of our shop and our brand in the fierce and fierce market competition, so that we can develop and grow from one victory to another.

　 Two, overcome fear and be good at heart.

Shop operation will encounter many problems every day, there will be many new situations. In order to maintain the long-term vitality of the store business, we must try our best to set up higher goals every day, and encourage to try and apply new ideas and methods. But a problem arises, and many people are afraid of it and unwilling to undertake the risks brought about by reform and reform. At this time, we need to encourage ourselves, "don't be afraid, as long as your heart is good," because if we work hard and move towards a goal unswervingly, we will succeed in using good methods.

　　 Three, go deep into the grass-roots level and strive to operate.

Many bosses can still work in stores when they just open their businesses. When everything is on the right track, the boss will relax. You must be vigilant against this happening! shop It's yours. Business is yours. The boss doesn't work hard. How can the employees work hard? This is a matter of words and deeds. If you do not guide your business, do not go deep into the grass-roots level, how can you understand the needs of customers and find out the preferences of customers? How can you achieve satisfactory results?

The whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees. All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom. The boss is the boss, but always remind yourself that starting from the staff, starting from ordinary employees can always be the boss, only to become a big boss!

　 Four, treat employees well and encourage morale.

As the most grass-roots managers of brand discount clothing chain operations, employees often see their employees wearing clutter signs selling their clothes. When they see their clothes, they are like mosquitoes. When they see the shops are lifeless, the employees are not a bit active. This is the result that we intentionally or unintentionally make our employees feel inferior. Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

As a boss, the most important responsibility is to encourage morale, appoint people to be worthy of the merit, and know the good of others. A calculating boss is always reckless to death, and the employee is demoted to a worthless place before hiring them. He thinks such employees will not leave because of their inferiority complex. How can a worthless employee suddenly become a flying Apsaras?