Exclusive Interview With Zhang Wenhui, Founder Of Fashion Elite League

At the beginning of China's reform and opening up, there are not many entrepreneurs who can take the lead in "washing their feet ashore" or "landing in P".

However, those entrepreneurs who dare to "eat crabs" have cultivated a large number of entrepreneurs for all walks of life today.

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When the entrepreneurs of shoe enterprises walked into the conference hall, the entrepreneurs and executives attending the meeting rose and salute - more than 1/3 of the elite attending the meeting were the staff of the uncle of the United States. Today, the most powerful fabric suppliers are a target=, _blank, href=, and textile. They were once managers of a fabric manufacturer. In the millions of Chinese textile enterprises, many of them were former managers of well-known enterprises. This is the historical inheritance and objective law of the development of labor-intensive enterprises. < p > reporters took part in Hengda Hotel in 2012 to participate in a national "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "Industry Summit Forum, when a well-known from Taiwan.

Therefore, we have reason to believe that today's textile and garment managers are the "dandelion seeds" that will grow tomorrow in the whole industry.

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< p > Zhang Wenhui: Guangdong apparel "a target=" _blank "href=" http://www.91se91.com/ "dress > /a", the executive vice president of the professional managers branch of the trade association, the founder of the costume elite League, the senior consultant and expert of China apparel network, and the first "top ten clothing professional managers" of Guangdong province.

In 1999, she began to engage in the apparel industry. In 2003, she served as the executive director of clothing brand marketing, and took over the company's overall operation in 2008.

He has served as a brand executive of "E news", "Zhuo duo Zi", "Luo Man Qi", "Duo Yi" and "baseball boy".

In 2008, a fashion elite alliance was established with friends. At present, a number of representative brands and many elite personages in China's garment industry have been gathered. At present, there are 675 clothing brands and more than 2000 affiliated enterprises.

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< p > < strong > resistance to adverse conditions. The elite League is less than /strong > /p >

Before P, 2008, China's clothing industry was running smoothly, and Guangdong textile and garment industry practitioners are diligent and pragmatic.

However, when the global financial crisis broke out in 2008, the orders of European and American markets for textile and garment exports were determined. Foreign trade enterprises, however, turned their heads to the domestic market, which directly led to the fierce competition in the domestic textile and garment market.

It is precisely because foreign trade enterprises do not understand the domestic market, in order to survive, we must employ a large number of domestic sales personnel, trying to "dig the wall" and grab the channel has become a common "common habit" in many industries in 2008.

Therefore, as long as we have run through 35 cities and have visited the market for several days, the marketers who hold 100 businessmen will soon be "poaching" by their peers.

The emergence of this phenomenon directly led to the impetuous appearance of the professional managers in the textile and garment industry, and many "Mr. Nanguo" appeared. Eventually, they suffered a lot of textile and garment enterprises that did not know the details.

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< p > under such circumstances, Zhang Wenhui and many business owners and CEO of textile and garment industry feel that the employees are not good at all at that time, and the enterprises can not find the right talents.

At the same time, a lot of talented people who are talented and hard working are hard to find the right platform. There is serious information asymmetry between supply and demand side.

As a result, Zhang Wenhui and Li En, Wu Zedan, Sheng Shuang, Wu Gang, Li Xiangdong, Liu Liang, Xie Yalan, Xie Yalan, Hui, Hui, Hui, Wu Zedan, and 14 joined together to form a non profit fashion League in December 10, 2008.

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< p > the establishment of the costume elite League, one is to facilitate the convenience of the garment enterprises, the two is to start from 14 insiders and related enterprises, and jointly regulate the professional ethics and professional ethics of the professional managers in the circle.

Subsequently, more textile and garment industry executives joined in, and more textile and garment enterprises responded positively to the alliance initiative.

Over the past few years, the alliance has developed from the first QQ group to the 6 QQ group today, with more than 2000 members.

So far, about 30% of the elite in Guangdong's textile and garment industry are members of the costume elite League.

Many enterprises and brands that responded to and supported the alliance initiative also found suitable talents and successfully achieved seamless docking and win-win cooperation in all aspects of resources.

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"P > < strong > the heavy communication and learning platform for heroes < /strong > /p >

< p > since the establishment of the costume elite League, the daily communication has been carried out by QQ group, where members exchange knowledge, skills and information.

In the first year of the league, Zhang Wenhui and 13 other founders took the lead in the QQ group every day to launch a thematic discussion to popularize the professional knowledge of the textile and garment industry and the ethics standards of the clothing managers.

In addition, it also regularly held offline communication activities in the form of an AA system. Later, as the alliance continued to grow and develop, the Guangdong apparel and apparel industry association took the alliance as its manager's sub committee. The members of the alliance had a larger platform and actively participated in various exchange activities in the industry. They actively participated in the "top ten professional managers of Guangdong apparel industry", and held the Guangdong professional association of clothing and apparel industry association annual meeting.

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In the past five years, the members of the clothing elite League have been increasing. The original members have also been growing. Many members from the manager to the director, from the director to CEO, and even many managers have successfully started to become entrepreneurs or even outstanding entrepreneurs. P

Slowly, many excellent professional managers find suitable platform to develop through this platform, and the boss of textile and garment industry also finds suitable management personnel in this platform.

At the same time, the alliance will integrate the superior talents of the upstream and downstream managers of the textile and garment industry chain and the excellent talents of the supporting service industry chain, so as to achieve efficient docking between the industry and the outside industry, and the direct alliance will respond to the healthy and steady development of the enterprises and brands.

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< p > up to now, the clothing elite League has leaders, experts and enterprisers at all levels of trade associations, high-end marketing personnel, excellent clothing, "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", 50 CEO of large department stores, 10 large fabric business owners, and executives in finance, advertising, shelves, models, conferences, media and other supporting services, which plays a positive role in promoting the development of textile and garment industry.

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< p > < strong > good moral character and high quality can enter the alliance < /strong > < /p >.

< p > then, what kind of talent can enter the elite League of clothes? Zhang Wenhui told reporters: first, the brand awareness of its service is high; two, it is necessary to have a very high professional quality, especially the character must be recognized in the circle.

The executives who meet these two conditions can only apply for it, and be able to become a member of the alliance through the inspection of the colleagues in the circle and the unanimous consent of the 14 founders.

For example, the department stores, fabric suppliers, advertising companies and walking show companies that joined the alliance, after careful inspection, feel that they are in line with the positioning of the entire alliance, can enhance the information of alliance talents and match the relevant resources, so that they can be allowed to join.

Accordingly, members of the alliance group are dominated by industry information, professional experience and professional information exchange online. It is strictly prohibited to discuss the topic of yellow topics in the group, and not to touch on other sensitive topics, so as to ensure the consistent and positive energy objectives of the alliance and the healthy profession and learning environment.

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< p > < strong > on fashion theory. Recently, there has been a focus on technology < /strong > /p >

< p > in fashion elite League, it is a common occurrence to exchange fashion fashion every season. The topics such as fashionable colors, new fabrics, new technologies, new techniques, new works and new concepts are almost never interrupted.

Recently, most of the elite in the group are concerned about the hi-lun 95 hi-tech garment material that has just been put into civilian use.

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< p > Yi Lun 95 is a polyimide textile fiber material produced by Changchun Gao Qi polyimide company. It was researched and developed by Ding Mengxian researcher of the Changchun Institute of Applied Chemistry, Chinese Academy of Sciences for more than 50 years.

Using the nylon 95 as a thermal filler, under the same heat preservation condition, the weight is lighter than 30% over the top foreign products, and its fleece warmer is 4~6 degrees Celsius higher than the top foreign products.

Yi Lan 95 has excellent flame retardant, thermal insulation, infant biocompatibility and far infrared effect. This new textile material in the post fiber age has broad market prospects and will promote the great innovation of the garment and textile industry.

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< p > when it comes to how China's textile and garment industry will develop in 2014, Zhang Wenhui said he is cautiously optimistic about the development of the textile and garment industry this year.

As a big country of textile and garment production, China is facing economic structural adjustment and industrial upgrading. The garment industry also has an overcapacity phenomenon. In recent years, there are too many clothing stocks.

Over the past few years, garment enterprises have been having a hard time.

From the rise of manufacturing costs to the increase of rents, from the difficulty of innovation to the increase in inventory, it is inevitable that the costumes will be difficult.

If someone who runs a few years ago is going to run fast, who will have good tolerance in recent years?

"Zhang Wenhui said," we should do our business in a down-to-earth way, accelerate from product development to supply chain integration, upgrade from market channel to internal management, and speed up from logistics to terminal management, and strive to improve and speed up.

To do this is in itself "a href=" http://www.91se91.com/news/index_s.asp "innovation < /a >, and today's people will surely have tomorrow."

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