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Many Entrepreneurs Talk About "How To Re Recognize The Chinese Clothing Market".

2014/3/14 23:37:00 49

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Entrepreneurs Understanding China Clothing Market

27-28 March, "the nineteenth China" a target= "_blank" href= "http://www.91se91.com/" clothing < /a > forum will be held at Beijing China hotel. During the annual forum, a series of intensive videos collected from the early "flight interview" series of entrepreneurs will become a highlight of the forum. 
 "flight interview" takes Chinese clothing entrepreneurs as the main thread. Wang Jun, Secretary General of China Fashion Forum, walks on more than ten cities a year, and talks with contemporary Chinese clothing entrepreneurs on the spot to dig out the genes behind the brand's success, and to talk about and even build the reality of the brand with in-depth interviews. 
 at the forum, the "flight interview" is broadcast in video form. Many entrepreneurs collide with each other on the theme of the forum, the highlights of the operation of the company and the current competition pattern of the market, so as to bring inspiration to the guests. 
 "flight interview" started in 2003, with an annual travel of nearly 10 thousand kilometres. It has interviewed nearly 200 garment entrepreneurs, < a target= "_blank" href= "http://www.91se91.com/", "designer /a" and related organizations responsible persons, shooting for 1000 hours, finishing 320 words, editing 166 videos, and reporting 30 million words, so as to outline the intellectual layout of Chinese clothing brands. 
 the theme of this forum is "Transformation: Rebuilding consumption links". In view of this theme, this year's "flight interview" has been carried out in cities such as Guangzhou, Shenzhen, Xiamen and Shanghai. The companies with in-depth interviews have exceptions, such as Zhuo Ya, song, Gloria, and Yi Hui, which have many years of high quality offline brands, and even the Internet's "upstart" such as Yin man. At the same time, there are also some design studios. In mid March, they will continue to interview in Beijing and other cities. 
 the current domestic apparel retail market is complex and changeable. The online brand has diversified market share, and WeChat shopping and other new shopping models are emerging. New consumption demand is constantly emerging. Consumption upgrading and social spanformation are giving birth to new business opportunities. Behind the changing market, how to re understand the Chinese market, how to rethink how to serve customers and how to return to the essence of clothing management has become the top priority. In this "flight interview", different types of entrepreneurs explain their thinking from different angles. 
 voice /p >
 for an enterprise, the operator itself is very important. I have always said a few words: one person, two things, three actions, four homeopathy. However, homeopathy is built on the ability and foundation of being a man, doing things and doing things. Fashion is actually your grasp of the way of the world itself. You can actually perceive and collect people's feelings to the heart. I think a good manager must be a "prophet". But this prophet does not say that he has penetrated the human world, but can see the direction and trend of the future. Most importantly, on the basis of this profession, we need to really work hard in the relationship between social development and maintenance. 
 Guangzhou exceptions < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > chairman Mao Jihong /p >
 every enterprise, including its own products, has a fixed customer base and a fixed market orientation. Only by constantly searching for new market space and direction can enterprises continue to make progress. An enterprise is either backward or backward, but slow progress is a step backward. 
In the first half of 2014 and even in the second half of the year, the retail market will not be much better than P, which is still based on the overall environment. Therefore, how to develop the company's business and grasp the direction of the brand is still worth considering. 
 -- Luo Yonghui, chairman of Limited by Share Ltd, "/strong < .
 2013, I still insist on making museums and creative industrial parks. In terms of culture, it has nothing to do with business. But in fact, cultural accumulation plays a decisive role in business growth. It took me 10 years to do this project without thinking about making money. 
 I think that if we want to become an excellent enterprise, we must have brand value. In any field, Japanese enterprises have formed a common philosophy. They do not over design, but do basic functions. Muji and UNIQLO reflect this philosophy of business. I think the road will be more difficult in the next few years, because industrial adjustment and industrial spanformation are a process of re integration of the industrial chain. 
 - EACHWAY (Yi Hui Hui) fashion group chairman Zhou Sheng /strong 
 the standard of a good company, the first is to be the best in the world, but in fact is the mode innovation; the second is to create happy organization; happiness is a productive force; this is what GE LSI has been emphasizing; the third is to share the big "cake", which is also a consistent idea of the song. An enterprise without cultural support is a group without vitality. To build a sustainable organization, there must be cultural support behind it. 
For many years, the key to the brand value and vitality of P is: first, the culture of the whole organization, and the same cultural values constitute the cultural lifeline of the whole enterprise. The second is the echelon of talents, which is the fundamental thing. The last important thing is the risk of enterprise funds. Do you have any liabilities? Is the fund safe? Therefore, the enterprise's stability includes several aspects: financial stability, talent echelon, and then organizational culture is fixed. With these in mind, there is no need to worry about the persistent development of enterprises. 
 -- Xia Guoxin, chairman of Shenzhen glis apparel Limited by Share Ltd, /p >
 our understanding of the quality of clothing is not in the traditional sense of good quality and good fabric. The so-called high quality requirement is the kind of taste to be expressed in every garment, and the style and style that that kind of taste brings. Therefore, we need to study clothing as a whole, especially the key point of the design. What is the future of the consumer? What kind of things do you want to do? 
 and then do the basic design and auxiliary matching, add bonus points, which is a process that you want to push the whole product down. 
 -- Mar Cassini CEO Ding Geng /p >
 do a good a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >. First of all, I think we should grasp the consumer psychology of the present consumers. First of all, what is "good clothes"? In the common people, the price may be good, which means good quality and good brand. In the past, price driven discrimination. However, as a brand to judge what is good clothes? First of all, I think it should be this dress in the brand positioning level and the internal demand is not consistent with it, then is the external fabric, version, style and experience of wearing. A garment can not be called a good dress when it is not in harmony. 
 - the general planning of Huaxia dragon studio is Yang Baozhi /p >