H&M Magnus Olsson, General Manager Of Malaysia

< p > international famous "a href=" http://www.91se91.com/news/index_c.asp "fashion" /a "retail giant Hennes & Mauritz" officially entered Guangzhou Xicheng in January 20, 2014 to open a new store, which is also the seventh store opened by H&M in Guangzhou.

In January 10th, H&M entered the Huizhou market. So far, all the stores in Guangdong have broken through 23 and become one of H&M's largest markets in China.

< /p >

"P" was born in 1967 in Magnus Olsson, Sweden. Since December 2012, it has been appointed general manager of H&M Greater China (mainland China and Hongkong), Singapore and Malaysia.

Prior to that, he worked in several positions in several countries where H&M was located.

So far, he has served H&M for 17 years.

< /p >

< p > reporter: what do you think is the reason why Guangdong has become one of the biggest markets of H&M in China? < /p >

< p > Magnus Olsson: numerous international brands will help to enhance the fashion atmosphere and enhance the fashion sensitivity of consumers.

It is good for brands to develop in this market.

I notice that the young people here are very sensitive to fashion.

They are very enthusiastic about the trend and have a certain degree of awareness of international brands. This once again proves the international trend of fashion. Our idea of H&M can be accepted by consumers in Guangdong.

In H&M, you can always find your favorite product and create your own fashion style.

< /p >

< p > reporter: H&M has previously launched a limited number of products with many famous fashion brands: a target= "_blank" href= "http://www.91se91.com/" and "designer /a". Will it continue to develop in this direction in the future?

< p > Magnus Olsson: of course we will continue to surprise consumers every year.

As we all know, H&M pioneered the cross border cooperation between the fashion retailing industry and the top design masters. Since 2004, we have been working with international designers or fashion idols every year, and the special series has been well received by global consumers.

Adhering to the same concept of happiness and beauty for fashion men and women in the world, our cross-border cooperation with these top designers is pleasant and significant.

The designer series of H&M enables consumers to enjoy the most fashionable design at the price of H&M. At the same time, it also proves another business concept of H&M: design is not related to price.

< /p >

< p > reporter: Nowadays, fast fashion brands are also fiercely competitive. What do you think is the most attractive feature of H&M? Or why do consumers choose H&M in many fast fashion brands? < /p >

< p > Magnus Olsson: "fast fashion", "fast fashion" or "high street fashion". This is the interpretation and commentary of consumers and the public. We regard it as affirmation, recognition and love for H&M.

"Providing fashion and quality at preferential prices" is the business philosophy of H&M and the core competitiveness of H&M.

Moreover, H&M always brings forth new ideas, with over 160 outstanding design teams and 100 graphic designers creating fashion for consumers.

And strive to create fresh feelings for consumers every day.

< /p >

"P", moreover, H&M pioneered the cross border cooperation between the fashion retailing industry and the top design masters. Since 2004, we have been working with international designers or fashion idols every year, and the special series has been well received by global consumers.

In addition, we have launched "environmental conscious action" series a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" for several consecutive years, adopting more sustainable materials. Last year, we launched the "old clothes recycling plan" to all the world's markets last year. These pioneering initiatives have also made consumers more trustworthy and supportive of our brand.

< /p >