Interpreting Common Promotion Rules Of Clothing Stores To Improve Marketing Performance

< p > promotion is a marketing activity based on distribution.

Its mission is to cooperate with < a href= "http://www.91se91.com/news/index_c.asp" > distribution channel < /a >, using special means to promote product sales.

Its contents include promotion mix, personnel promotion, advertising, business promotion and public relations.

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< p > salesperson is to meet directly with consumers through salesmen or salesmen, pass on information to them, introduce knowledge of goods and services, arouse consumers' interest and interest, so as to promote consumers' purchase.

This kind of promotion is accurate, targeted, timely and accurate, and its shortcoming is to be restricted by the number of personnel, professionals and higher costs.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > personnel promotion < /a > also includes invitation, hire experts and consultants to promote and promote sales activities to consumers, and objectively include buying phenomenon caused by mutual introduction and information exchange among consumers.

In addition to staff promotion, there are indirect promotion methods such as advertising, business promotion and public relations.

Advertising is to pmit information to consumers through newspapers, magazines, radio, television and other media objects. It is not limited by time and space, nor does it require much manpower. It can make up for the limitation of manpower and scope of activities for sales promotion.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > business promotion < /a > is through a series of measures to stimulate consumer desire and purchase behavior, such as giving samples, price concessions, reward sales, cheap packaging and so on.

Public relations are achieved through public relations personnel making friends, establishing corporate reputation, mediating the relationship between enterprises and consumers, and actively lobby customers.

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< p > enterprise promotion is an organized, planned and purposeful overall behavior. It is not an isolated and fragmented attack. It is a combination of various sales promotion measures to form a complete system, cooperate with each other and enhance the effect. At the same time, different enterprises can choose and match sales promotion methods according to different market conditions.

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< p > marketing skills: how to arrange sales plans and allocate sales time, such as keeping the relationship with the original customers, how to find and discover potential customers, how to describe the products of the enterprise as the interests of the customers, how to write sales letters and memos, how to end a sale and get new orders, how to analyze the customers' purchasing motives, how to deal with and deal with the difficulties encountered in the sales work, how to collect the opinions and information of the competitors, how to use the sales tools and equipment, and how to pay attention to personal demeanor.

He is also good at understanding the difficulties of users; he is good at choosing the right time to conduct full business negotiations; he is good at approaching and convincing users, obtaining user trust; dare to break through price barriers and quote timely.

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< p > discount promotion operation skill < /p >

< p > 1. choose the right time to promote sales.

For example, the discount sale of drinks can be selected in summer or holidays.

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The time for activities of < p > 2. is 2 to 3 weeks.

We should consider the normal buying cycle of consumers. If the time is too long, the price may not be restored to the original position.

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< p > 3. the amount of discount should account for more than 10%-20% of the selling price.

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< p > 4. discount promotion ads are simple, eye-catching, accurate and destructive. Do not use fancy forms.

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< p > 5. discount promotion products should choose those products with high maturity, large consumption, high purchase frequency, strong seasonality, close shelf life, and weak technology and packaging.

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