REDA Fabric Brings Light Winter To Men.

In 2008, autumn, Milan - REDA, located in the Biella area, was committed to the production of excellent quality wool fabrics, and the four generations of its family were all made up of internationally renowned luxury men's wear brands.

REDA released the 2009-2010 autumn / winter men's wear new fabric series at the recent Milan textile exhibition Milano Unica.

REDA new product has its unique product quality - its fabric is fully interpreted and loyal to the concept of "light winter".

The fabric it launches has good cold resistance.

Tough wool can withstand cold weather perfectly.

In addition, thanks to the innovative finishing process, silk and cashmere are added to ensure that the fabric is warm and lightweight.

Visual weft contrasts a contrast of light and shade, raising the gloss of cloth, thus creating a touch of lightness.

Another group of coloured fabrics are similar, and the color from gray to cream is natural, warm, delicate and reliable.

In this series, REDA's fashion design department reinterpreted the concept of "patterns from its own archive" to ensure that classic styles evolved in fashion.

The new product inherits the essence of the original section, and at the same time, it meets the demand of the consumers for cloth fashion nowadays. The classics are not losing fashion. The concept of "restoring the ancients" has been upgraded to a new height.

The REDA 09-10 autumn / winter new product is a successful example of innovative cooperation between traditional technology and technology.

This series of ingenious combination of practicality and luxury is the best embodiment of "afordable luxury": a truly low-key luxury should cover all kinds of understanding and perception, and at the same time be able to achieve precise screening of raw materials, strictly abide by ethics in the production process and ensure respect for the environment.

"Soft texture and the assurance of details are the constant commitment of REDA fashion design department.

The fashion design department and the R & D department are committed to finding the best fit between the modern material and fabric characteristics, the classic style and contemporary aesthetics, so as to achieve the perfect combination of the two.

REDA director general and CEO Ercole Botto Poala introduced, "at present, consumers will also take into account the value of goods. They are concerned about the original characteristics of products, but will also care about their innovative concepts and new fashion connotation.

Based on this, the beauty of our new fabric is embodied in the following aspects: paying attention to quality and taking into account the practicality and practicality of the product, and the historical value and modern consciousness are consistent here.

In fact, the commitment to sustainable development and close ties with the region and residents in the area are the consistent position of REDA in actively protecting natural resources throughout the production process.

This is also the decisive factor for REDA's decision to join the EMAS (Eco-Management and Audit Scheme EU eco management and audit system) certification.

This eco management certification system requires attention to the environment in the production process, aiming to minimize the impact of the production process on the environment.

The REDA 09-10 autumn / winter new product "light winter" has four series, which includes many categories of modern fabrics.

The inspiration comes from the pure modern philosophy. At the same time, special attention should be paid to the natural properties of fabrics, so as to achieve a minimalist style.

The fashion sense of fabric is presented through the quality and the simplicity of the wind: Private Collection: this series of fabrics, while highlighting the elegance and elegance, is very warm and lightweight, and feels soft and smooth.

The wool is blended with cashmere (or cashmere and silk) to create delicate and light texture, while silk shows bright luster.

The fabric is light and natural color, making this series the best choice for "exclusive crowd".

Retro innovation (Archive): the retro series selectively reproduces the classic style of the last century, and really makes a new interpretation of infinite elegance.

The application of Pied de Poule on the fabric and Welsh of (Prince of Wales) give people the visual effect of winter.

The use of superior quality wool, combined with innovative technology, natural finishing processing and warm dark collocation, such as light grey, gray / blue, nut brown, cigar Brown matching to create a classic permanent residence: the color is similar, but the details are more delicate.

Dark color inheritance (Black): this series of fabrics is serious, simple and meticulous.

The underside knitted fabric has similar concave and convex marks.

The warp and weft lines of cloth create a strong visual effect through contrast between light and shadow, between bright and dark.

Thanks to the use of skin feeling finishing technology, the fabric is light, glossy and smooth.

Sense: the most innovative product in the series is the first European fabric company to adopt the technology.

The latest frontier technology has been applied and intensive experiments on ultra fine wool have been carried out.

The neoclassical style is derived from the traditional classics and is reinterpreted by new impressions: the combination of different colors creates a cold, fast and active shadow effect, such as cement and sand, army green and gray blue.

REDA was founded in 1865 in Biella, Italy. It has become one of the world's leading suppliers in the field of men's clothing and apparel fabrics. It mainly designs, produces and produces high-quality wool fabrics.

Whether it is the design and use of production plants or the normal operation of machinery and equipment, REDA has adopted the leading technology level in the industry to ensure that all production and manufacturing links are operated and managed by professionals selected by REDA.

REDA keeps the traditional technology well and keeps working hard to produce high quality products.

REDA adheres to tradition, introduces new ideas, ensures direct management and control of production process in cloth production process, from initial wool collection to final cloth production.