What Is The Problem Of Luxury LV Unqualified Products?

LV these two ordinary letters are not the same among many consumers, because they are the top luxury brands in France, Louis. The abbreviation of Vuitton, though the brand is expensive, but many fashion fellers prefer to save their food and clothing. They also need to carry a LV backpack. However, many Chinese fans of LV are surprised. Not long ago, Louis Weedon was investigated by the Zhejiang industry and commerce department because of the unqualified quality. So famous brand, such a expensive bag, how will the quality still appear? What is the problem? The international brand LV was judged to be unqualified by the Zhejiang Provincial Department of Commerce and industry. Hangzhou Tower is located in the most prosperous shopping mall in Hangzhou. It is the most high-end shopping mall in Hangzhou. It has many famous international brands. The Louis Weedon store is the most prominent place on the first floor of the Hangzhou Tower. It is understood that this shop sold nearly two hundred million yuan last year, second only to two stores in Beijing and Shanghai, but in this business fire. The LV shop was found to be unqualified. In June 6th of this year, the Zhejiang Provincial Department of Commerce and industry investigated and dealt with the unqualified products sold in the exclusive store. 556 goods were seized on the spot. Then, Louis Weedon Hangzhou store quietly closed down, and the consumers in Hangzhou were very surprised at the sudden closure of LV. Hangzhou consumers: "unqualified, with how comfortable, with the heart is not steadfast." So what's wrong with LV's package? Yang Zhimin, deputy director of the national footwear quality supervision and Inspection Center (Wenzhou): "there is a standard sample missing, so the lack of this standard sample is mainly not enough understanding of our domestic standard." Yang Zhimin told reporters that in April 18th this year, the Zhejiang Provincial Bureau of industry and Commerce organized a routine inspection of the commodity quality in the circulation field. In the Hangzhou store of Louis Weedon company, the industrial and commercial personnel extracted three backpacks that were being sold, and sent them to the national footwear quality supervision and Inspection Center for quality inspection. For Louis Weedon, the famous international brand inspection center, The most powerful testing team has been dispatched. Yang Zhimin: "we also attach great importance to it. It also sends our technical experts to conduct tests. We have another technical expert following up, because maybe their brand is also a famous big brand. We don't want to make any mistakes in this matter." Reporter: "so be very careful?" Yang Zhimin: Yes. After a lot of checks and checks, a week later, the test results came out: the three Louis Vuitton backpack being inspected was judged to be an unqualified product, which is beyond everyone's expectation. Consumers: "I didn't expect such a famous brand would go wrong. I was really surprised." What exactly is missing LV? It is a piece of leather that is tied on the backpack. It must be the same as the material and color of the backpack. Many people usually do not pay much attention to this standard sample. Even if it is lost, it will not affect the appearance of the backpack. However, when it comes to the quality inspection department, how does it reduce the quality of the standard sample? Yang Zhimin: "consumers can understand that the main material of this package is cowhide or artificial leather through the standard sample, because the difference between the cowhide and artificial leather, including the price and quality, is quite different from our consumers' concept, so the standard sample is actually giving consumers a right to inform." Why can a backpack be judged as an unqualified product without a standard sample? Yang Zhimin produced their judgment basis. Yang Zhimin: "it is the standard of QB-T133-2004 back pack, so this is the light industry standard of our country. It is mainly the appearance quality requirement. In the eighth points of fifth points, it has the requirement of the standard sample. The standard sample then requires the product to be attached to the standard sample and the quality of the main material of the back pack, and the material of the main body is exactly the same. The quality of the overall appearance is not qualified, so the three packages of LV are all classified as unqualified brands because of the label problem. Since there is no standard material for backpack material, it violates our regulations on knapsack standards. Therefore, LV's backpack is judged to be unqualified by the Zhejiang Provincial Bureau of industry and commerce. However, some people do not agree with such a decision, because in their opinion, whether there are standard samples will not affect the use of the bags, and will not affect the quality of the packages, so we decide this backpack. There seems to be a storm in a teacup. Hangzhou citizen: "I don't think there is a problem with the standard sample. Anyway, it will not affect the quality and use of the package." However, for consumers, Zhang Hanlin, Dean of WTO Research Institute of foreign economic and Trade University, does not agree. Zhang Hanlin, Dean of the WTO Research Institute of University of International Business and Economics, "whether it's a famous brand or a general brand, it must have a very important sample label for consumers. This is a basic requirement, so we don't think it's a big deal, whether it's domestic or foreign, no matter which country or region it comes from. We all adopt the same standard, and there is no provision for violating WTO's national treatment. " On the tag of the LV backpack, it can be clearly seen that such a line is marked: the implementation of China's QB-T133-2004 standard, but for some specific provisions in this standard, Louis Weedon company is obviously not too familiar with it. LV Shanghai Regional Manager: "not quality problems." But in the inspection department, there is no standard sample is the appearance of the quality is not qualified. Yang Zhimin: "it does not fully understand the standards of our country, so this is a common problem for some of our foreign brands, as well as the general agents of our country. It should be said that we discovered this problem when we imported imported leather shoes before. Although their products were clearly shown in the package, the implementation standards were some of our domestic standards, but they did not go very well. Good to understand, often in the logo, there are some problems in the standard sample, which is the appearance of the quality is not qualified. Despite the fact that only one of the knapsack samples was missing, Louis Weedon was punished for failing to meet China's product standards. The Hangzhou shop closed for more than 10 days and fined more than 460 thousand yuan. In the face of this quality gate incident, Louis Weedon officially apologized to the Chinese consumers through the media, and set up a working group in Paris to study the quality of China. Ask. As one of the most famous luxury goods in the world, the LV incident has attracted wide attention from all walks of life. Recently, a survey by Baidu finance showed that when asked whether you think leather goods must have the logo of leather bags and brands, the answer must be 73.91%, and the answer is 26.09%. The overall survey shows that most of the public support the investigation and decision of Zhejiang industrial and commercial bureau. After 11 days' suspension of business, the LV flagship store in Wulin Square in Hangzhou resumed normal business in June 16th. In the event of quality gate caused by missing product samples, they also paid a corresponding price. The reporter learned that the Zhejiang provincial industry and Commerce Bureau has issued a penalty decision notice to Louis Weedon (China) Commercial Marketing Co., and ordered it to make rectification within a specified time. Confiscation of 298 thousand and 600 yuan of illegal gains and a fine of 462 thousand and 500 yuan. In the face of the punishment of Zhejiang province's industry and Commerce Department, LV's response is positive. Zhao Xiaojing, director of public relations of Louis Weedon China Commercial Marketing Co., Ltd., said that they will actively cooperate with the inspection of industry and Commerce Department and further carry out internal self-examination. At present, LV stores in other cities in the country are also communicating with local business departments to decide whether to fill in the material standard samples. As soon as possible, the corresponding products meet the relevant domestic standards. At the same time, Ande, President of China Louis Weedon, France, said that he completely obeyed China's laws and was fully subordinate to the punishment of Zhejiang's industry and commerce. He also thanked the Zhejiang Bureau of industry and Commerce for pointing out the problems existing in the company. The company will fully cooperate with the industry and commerce departments in implementing law enforcement, so as to rectify the rectification with the fastest speed and properly handle consumer complaints. A kind of