Bosideng Subei New Base Opens In UK Stores
Bosideng, a new garment production base in Sihong, Jiangsu, has been put into production recently.
This is the fifth production base of the company. The first phase workshop is 160 thousand square meters. After being completed and put into operation, it is the largest production base of the company, which can absorb nearly 10 thousand people to obtain employment.
It is the consensus of Bosideng company that "there is no rain before we prepare umbrellas".
The company has four production bases in Jiangsu Bosideng, Jiangsu Xue Zhong Fei and Shandong and Yangzhou, but the decision-making level believes that with the rapid development of Changshou City's economy, the production cost of traditional industries such as textile and garment industry will be higher and higher. We must be determined to implement industrial pfer and place the production base in less developed areas such as labor and other cheap prices to build new competitive advantages.
Invest in 500 million Xuzhou base in Jianzhong, another Bosideng (Xuzhou) industrial park covering 500 mu and total investment of 500 million yuan, is also stepping up construction at the moment.
The first phase of the project will form 4 million 800 thousand sets of clothing production capacity.
After the completion of the industrial park, it can become a diversified and serialized production base supplemented by down garments, casual men's wear, fashionable women's wear, children's wear and home textiles.
In November this year, Bosideng's two stores in Britain were also officially opened.
Before that, the company had hundreds of sales outlets in the UK, selling both local clothing and Bosideng clothing.
This way of sales has certain sales volume, but it is not conducive to brand promotion.
4 years ago, a British old man was fascinated by Bosideng's product at a fairs in Beijing. He found the representative of the company in question and asked, "can I sell your clothes?"
The representative of the company looked at the salesperson named Hansen, and invited him to visit the company headquarters in Changshu for second days. He wanted to see the sincerity of the other side.
On the second day, Hansen flew to Changshu with his designer.
After talking, he realized that he was a network sales champion. Finally, Bosideng offered him clothing to sell online in the UK.
Hansen has always been a passionate salesman of Bosideng company, from United sales to franchised stores, from online sales to sales outlets.
After he matched them, Bosideng found two shops in the downtown area of Lincoln and Saint Edmond, respectively.
The mayor of the two cities attended the opening ceremony on the day of the official opening.
Upstairs and downstairs were all beautiful bodied clothes, suits, shirts and neckties.
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