Family Details Service Is The Focus Of Clothing For Middle-Aged And Old People.

The most commonly heard complaint is: "my mother's a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > can't be bought. Basically, I just have to buy it quickly when I can meet the size she can wear, and I can't think of it if I look good or not.

In fact, it is the least need to worry about entering the two hundred building that serves the elderly.

A 50 year old woman, who is not very tall, has just bought a bright pink and black silk ornament collar, and is going to attend her daughter's wedding next month. Next to a full grown aunt, she looks very hot. But she is a bit worried that she can't wear it. Only if the waiter takes out a XXXXL, chest 110cm, she needs a small size to fit it! < /p >

< p > this thought that the middle aged and old people are older, and they will prefer the plain a target= "_blank" href= "http://www.91se91.com/" > the dress < /a >, but after a thorough understanding, it is found that most of the clothes in the clothing market are colorful, such as red, purple, Brown, blue, beige and so on.

The proportion of black, gray and other middle-aged and old people in the past is not large.

< /p >

< p > according to Zhao Xiaojie, manager of knitting industry on the first floor of the two hundred building, a clear trend is that young people are dressed elegance and the middle aged and old people are more gaudy.

In their stores, some color jumps and big pattern knitted sweaters are very popular, and the bigger the fresh flowers are, the more popular they are because they look "human spirit"! /p

< p > data from the clothing industry show that in 2013, the middle-aged and elderly clothing "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "became the new hot demand, compared with the previous year, it rose by 7.6%.

< /p >

< p > the demand for middle-aged and elderly clothing designers is increasing, which is influenced by the market trend.

Middle and old age < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > accounted for a relatively small proportion of the total number of clothing sales products, but the middle and old consumer market has unlimited potential.

In 2013, the number of elderly people in China will exceed 200 million, and the aging population will continue to grow in the future, and their consumption demand will also grow.

< /p >

< p > at present, the output value of China's aging industry is about 10000 billion yuan, of which only the elderly clothing has at least 200 billion yuan per year's consumption potential.

Due to the lack of more attention and understanding of demand, consumer exports can not be released.

In the future, there is still great potential for the development of clothing market for middle aged and elderly people, while middle aged and elderly a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer "/a" will also be affected, and demand will continue to heat up.

< /p >

< p > in the process of clothing consumption, in addition to more brands, the middle-aged and old people also attach more importance to family details services, for example, they can provide services such as sleeve length, trousers length, weight and weight.

< /p >

< p > < strong > senior clothing purchasing manager Yang: the pursuit of beauty should not be ignored. < /strong > < /p >

< p > our purchase can be found in the market. There are many problems in the current fashion design for the middle-aged and the elderly.

The same size, if the brand is different, the size is very different, some simply do not have the right size, and then the fabric quality is not good.

These two points are the key points of clothing design for middle and old age.

< /p >

< p > it has been suggested that the concept of clothing design for middle-aged and elderly people and young people can be blurred.

In this regard, we do not agree with our professional middle-aged and elderly clothing market.

Yes, the clothing of the middle-aged and the elderly in the developed countries is more beautiful and new, and the elderly like the clothing of the young people.

But from the plate type, the physiology and psychology of young people and middle-aged and old people are different, and the emphasis of functional design should be different.

The proportion of middle-aged and elderly consumers in the whole society is increasing. Their demand for dressing up should not be ignored.

With the development of society, the interpersonal communication and recreational activities of the middle and old people have become rich and colorful. The pursuit of taste and fashion will become a new theme for the middle-aged and the elderly to choose clothes.

As for the requirements of clothing materials, strong texture, soft touch, convenient wearing and easy washing are also the basic needs of middle-aged and old people for clothing.

In the field of brand purchase, we usually choose the brand with professional middle-aged and old clothing design ability, and firmly grasp the requirements of the middle-aged and old people on the texture, color, workmanship and style of the clothing.

< /p >

< p > < strong > designer Han Li: it is by no means enlarging the size so simple. < /strong > < /p >

< p > nowadays, fifty or sixty year old women also need fashionable color and fashion, and this group will continue to grow. So the market potential of middle and old age women's clothing is huge.

But at present, there are not many middle-aged and old fashion designers in China. Many designers mainly focus on clothing design for young people, taking into account the clothing design of middle-aged and elderly people.

The cost of employing professional middle-aged and elderly fashion designers is high, and most enterprises in order to save costs cause similar fashion patterns.

Therefore, the space suitable for consumers to choose suitable middle-aged and elderly clothing is very small.

< /p >

< p > physiological and psychological characteristics have a specific impact on the choice of clothing for middle-aged and elderly people.

A good design must have accurate and wide range of standard sizes for reference. All these require professional fashion designers to design with human body structure, and not simply enlarge the size of a certain part.

For example, in terms of girth, generally speaking, the relationship between body size and age is the largest. As the age increases, the average waist will increase and even the negative waist and waist difference will occur. If the bone loss of the middle-aged and old people is lost, the shape of the skeleton will also change, for example, the hump, bending, and the "guilt" posture caused by the increase of the flexion angle of the neck due to the deformation of the spine.

Only by grasping the changing rules of middle and old age, can we design and make products suitable for them by investigating the body size of < a href= "http://www.91se91.com/news/index_f.asp" > the old people < /a >.

< /p >