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The Fifth MILANOUNICA China Exhibition Industry Trend

2014/3/19 16:20:00 23

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MILANOUNICA China Exhibition Textile Industry

during the China International a href= "http://www.91se91.com/" target= "_blank" > textile < /a > fabric and accessories (Chun Xia) fair, the fifth Italy advanced fabric exhibition MILANOUNICA China exhibition was held in Shanghai on March 3rd ~5 day. According to reports, 2015 spring and summer exhibitions have 124 exhibitors from different parts of Italy. As a forward-looking investment in one of the most important markets in the world, the success of the China exhibition can be demonstrated not only by the number of exhibitors, but also by the rising number of purchases. 3500 customers visited the MILANOUNICA China Exhibition in October last year, an increase of 17% over the previous session. The number of visitors in China has also risen sharply by 63% in February, which was just concluded in Milan. 
"We found that as the exhibition was held, the customer types of the exhibition also changed, and their concern for women's clothing increased," said SilvioAlbini, chairman of the p China MILANOUNICA exhibition. The data show that our high-end customers come from China's < a href= "http://www.91se91.com/" target= "_blank > > clothing > /a" more developed areas, including Hongkong, Taiwan, and some other foreign markets, such as Korea, Japan, Thailand, Indonesia, Russia and so on. 
 according to the statistics provided by Italy textile and clothing Federation and statistics of Italy Statistical Bureau, China's mainland and Hongkong account for second of the major textile sales market in 10.1%, second only to Germany and Germany to 11.3% of the total in Italy. The Chinese market declined 3.6% in 2013 after maintaining good data for two years. The decline is mainly in cotton and worsted fabrics, and the demand for knitted fabrics is on the rise. 
 2013 1~10 data show that Italy's exports to the Chinese market (except Hongkong) show an upward trend of textiles: weft knitted fabrics increased by 34.6%, warp knitted fabrics increased by 2%, linen fabrics increased by 8.2%. Textile products with a downward trend include: 10.7% of cotton fabrics, 1.2% of woolen wool, 9% of worsted fabrics, 6.5% of silk fabrics, and a total decline of 2.7%. 
 > when you enter the hall 1, you will see the MILANOUNICA China exhibition. The exhibition area is 2010 square meters, with a special glass window design, and a large publicity poster in the exhibition hall, which is very eye-catching. 
"P >" our trend exhibition area industry trend has been a great success in the last exhibition. As one of the highlights of the exhibition, this exhibition has made it a strategic reference. Through the lecture of popular expert Mr. AngeloUslenghi, we will interpret all kinds of information, suggestions and guidelines of MILANOUNICA tidal current exhibition area to provide an opportunity for communication and some industry guidance. SilvioAlbini said. 
 "for many Italy exhibitors attending the MILANOUNICA China exhibition, the 2015 autumn and winter sales have already started, and have achieved good results, and have made gratifying growth in some related aspects. Obviously, while waiting for the recovery of Italy's domestic market, we and our customers must continue to pay attention to the whole world. To diversify risks, Italy enterprises should try to go to more markets. Traditional markets, such as the United States and Japan, are now recovering; emerging markets, such as China, have lost some of their attractiveness recently, but are still the fastest growing market. It seems a little difficult to understand that the domestic crisis in Italy has made Italy more powerful because it has forced all enterprises in the fashion industry to pay more attention to quality. Quality is exactly what our end consumers want. SilvioAlbini made the above comment. 
 anyway, the surface accessories made in Italy belong to the category of luxury goods. Despite the slight impact of the stagnation of the Chinese market, according to the Bain&Company professional company, known as "focusing on luxury consumption in the world", the Chinese market is still one of the most important customers of "Italy made" surface accessories, and the prospect of the market is still optimistic from the economic angle or the population angle. Among the 330 million luxury consumers in the world, consumers who spend more than 650 euros on high-end products each year, 130 million are in emerging countries and 50 million are in China. Chinese consumers are second only to Middle Eastern consumers, spending 1250 euros per person per year. Among them, consumers who are 34 years old and ~48 years old are the most consumers. 
 SilvioAlbini indicates that the time for luxury consumers to increase is expected to reach 500 million in 2030. There is a very interesting phenomenon in emerging countries, which is what people call "optimal consumption", that is, the development of luxury consumption to a higher level. Research predicts that China will increase 1500 new consumers, but this growth will be different from before. Because the Internet provides more information, eventually consumers become more rational, closer to the intrinsic value of products, and pay more attention to the source of products. 
In recent years, in the Chinese market, the sales of high-end clothing imported from Italy, Europe and the United States, or the high-end a href= "http://www.91se91.com/" target= "_blank" produced by Chinese companies, the brand clothing /a, has been greatly improved. Because of its uniqueness, the spaghetti excipient industry can meet all kinds of style requirements, friendly environment, and become the main supplier of high-end clothing with high quality style, quality and service, and is recognized by consumers. Quality service is not only reflected in the quality of products, but also can provide "tailor-made" services to small businesses in Italy.