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Airport Duty-Free Shops Become The Battleground Of Luxury Brands.

2014/3/20 23:39:00 41

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In the two sessions of this year, Jiang Dingzhi, NPC deputy and governor of Hainan Province, responded to reporters' questions about Hainan's tourism industry. The figures show that the growth of Hainan's tourism industry in 2013 is not only higher than that of last year, but also faster than that of GDP, and the tourism structure has also undergone positive changes. Among them, the sales of duty-free shops amounted to 3 billion 421 million yuan, an increase of 38.3%. "This year, the holiday sale of 7 days of Spring Festival is more popular. According to statistics, the number of visitors to Haikou airport" a href= "http://www.91se91.com/news/index_c.asp" duty-free shop < /a "and Sanya duty-free shops has increased by 30%, sales of 240 thousand pieces, sales increased by 29%, sales of 224 million yuan, an increase of 33%." 
Less than P, Hainan's duty-free consumption reflects many crazy shoppers who are keen on shopping, especially for tax-free luxury goods. Exemption from tariff, VAT and special consumption tax of import links, compared to domestic counters, the duty-free retail price of the same luxury brands is generally reduced by 30%, which is the absolute factor for consumers to be tempted, and the airport is the place where consumers stay longer. 
At the same time, the airport duty-free shops are becoming more and more popular with consumers. Meanwhile, more and more luxury brands are taking the airport duty-free shops as an important sales supplement channel for retail, exclusive stores and the Internet, an important battlefield for stimulating consumption. P Many luxury brands are ready to open boutiques at larger airports. 
 consumer's Gospel /p >
 March 2011, the Ministry of Finance announced that Hainan offshore duty-free policy agreed to pilot the duty free shops in Haikou airport and Sanya. By November 2012, Hainan offshore duty-free policy had adjusted the duty free shopping quota per person from 5000 yuan to 8000 yuan, and added 3 types of duty-free commodities, such as beauty and health care equipment. According to the insiders, the implementation of Islands's tax-free shopping policy in Hainan is the first step to eliminate the market price difference of high-end consumer goods at home and abroad. At the same time, it is also a leap in China's luxury import management policy, which will further optimize the business form of luxury goods market. 
At P, at the Haikou Meilan Airport in the early spring festival, journalists also felt the temptation of Islands's tax-free shopping to consumers. In January 20th, the new Haikou Meilan Airport duty free shop three beauty boutique area, tourists, consumers are carrying shopping basket, shuttling between the various counters to pick the goods, and everyone's basket is filled full. Some consumers told reporters that with the limit of cosmetics increased from 5 to 8, and the brand suite with one calculation, the space for consumers to choose to buy was greatly increased. "This will not only provide you with one year's makeup, but also buy some for your friends or colleagues." 
 figures also confirm that the airport tax-free consumption is hot. It is understood that sales of Haikou Meilan Airport duty-free shops in the first week increased by 95% compared with the same period last year. In order to meet the shopping needs of more tourists in Islands, the 24 major international brands of incense brands such as Estee Lauder and Lancome have been introduced into the Meilan Airport duty free shop, and the brands such as La Mer and lepin have been gradually increasing. At the end of 2013, crystal houses, glasses house, perfume house, < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > shoe house were operated, with 44 internationally famous brands. "It can be said that the airport duty-free shop has become my shopping park. Cosmetics, bags, accessories and food at home are mostly purchased on duty, traveling or travelling on duty or traveling at airport duty-free shops. Ms. Li, who works in a travel agency in Beijing, told the International Commercial Daily reporter, "sometimes the turnaround time is very long. The duty free shop at the airport is a good place for leisure shopping. And the duty free shops of the airport are relatively complete and convenient to choose, that is, buying and selling, and ensuring genuine and reliable prices. And the most important thing is that commodities are tax-free, and the price is quite favorable, which is very attractive. 
 brand battleground /p >
 according to the statistics of Boston Consulting Group, the market size of the duty-free shops in 2013 increased by 5% to 54 billion 200 million US dollars over 2012. Due to the continuous development of emerging economies and Budget airline company, the number of passengers will increase by 50% in 2015 than in 2005. The market size of duty-free commodities will also expand to about $60 billion. This scale will be comparable to that of the Japanese department stores nationwide. 
 consumer's passion is the choice of < a href= "http://www.91se91.com/news/index_f.asp" > brand < /a >. Luxury goods have become one of the fastest growing categories in the airport, according to the British Mint market consultancy report. From the Schiphol airport in Amsterdam, Holland to Barajas International Airport in Madrid, Spain, the sale of high-end consumer goods has been expanded. Meanwhile, the Charles De Gaulle Airport in Paris, France, expanded the shopping area of the airport to 7000 square meters in 2008. And entering the 22000 square meter T5 shopping plaza in Heathrow airport, 14 of the 33 brands sold are luxuries. "Airports are very important to our luxury brand now." MontBlanc's European sales manager told the media that MontBlanc has an independent flagship store in Heathrow airport, T5. "We used to operate in two square meters of sales counters, but now our airport stores have an area of about 25 square meters, and we use them to show the best selling products." 
Less than P, luxury brands are seen as important sales channels, mainly due to the fact that airports are places where consumers travel longer. Chanel brand president said: "the sales volume of travel consumption is very amazing. It is very important to grasp the market in this field." It is understood that Chanel now has boutiques in four airports in Asia and Heathrow Airport in London, and will also open boutiques at Charles De Gaulle Airport and Dubai Airport this year. In addition, Gucci is also opening up boutiques at these larger airports. 
One of every ten European tourists is looking forward to shopping at the airport, said RichardPerks, director of retail research at P. Taking Heathrow airport at Heathrow Airport as an example, consumers from China, Brazil, Russia and India last year averaged an increase of 18% in airport consumption. Chinese passengers account for only 0.7% of the total number of airports, but they spend 25% of their total consumption on the a href= "http://www.91se91.com/news/index_s.asp" > luxury goods < /a > ahead of other nationalities.