New Business Opportunities For Leisure Economic Activities
< p > all the economic activities that provide social a href= "http://www.91se91.com/news/index_s.asp" > leisure products < /a > and production and reproduction of services can be incorporated into the scope of leisure economy.
All kinds of activities and service activities for leisure are becoming an important measure for the prosperity of the social economy.
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< p > we should discard the traditional understanding of the wrong economy of leisure as soon as possible, and raise the leisure economy to a strategic position as important as the science and technology industry.
At the same time, the government should use credit, tax and other means to promote the structural adjustment and industrial upgrading of China's leisure economy from a macro perspective.
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Business enterprises engaged in leisure economic activities should firmly grasp this new business opportunity, and their business policies should also be adjusted in time. P
The leisure products produced by manufacturers should not be made in a rough way, but also have a taste for life. Retailers should sell leisure products, not to shout and shout, and to provide abundant high-quality products.
Only in this way can there be new opportunities for leisure.
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< p > leisure, rest and leisure.
The word "leisure" became popular in China in 1990s and gradually became a fashion activity.
We must pay attention to this new social, cultural and economic phenomenon, such as leisure and holiday, casual dining, leisure shopping, leisure tourism, leisure literature and art.
The real meaning of leisure is the time not absorbed by direct production labor, which includes the time of personal education, the time for developing intelligence, the time for social activities, and so on.
To adapt to it, to make time and create means for everyone, individuals will develop in art and science.
So what we call leisure is actually a higher spiritual, psychological and cultural need for people in addition to restoring their physical strength.
From a higher level, leisure and human nature are related to the all-round development of human beings.
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< p > leisure is a new sign of pursuing quality of life. Leisure also provides opportunities for market economy.
From the perspective of consumption, the integration of leisure and consumption has become a new fashion of consumption.
Leisure is a part of the whole market structure. With the improvement of income level, the importance of leisure industry market to economic growth is growing.
Take the United States as an example, spending more than 1 trillion dollars a year on leisure, accounting for about 1/3 of total consumption expenditure.
In addition, leisure is also the creator of new jobs to some extent. In western developed countries, the direct employment workers in the leisure industry generally account for 1/4 of all employment opportunities, and indirect employment accounts for 1/2.
The economic significance of leisure is far more than the above two points. It also lies in the fact that people spend most of their leisure expenses in leisure time, such as a href= "http://www.91se91.com/news/index_f.asp" > clothing < /a > store shopping is the most common leisure activity, and the economic effect brought by this leisure activity is considerable.
There are various signs that activities and services for leisure activities are becoming an important measure of social economic prosperity.
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< p > leisure is emerging as a form of industry and economy.
Leisure is an alternative to labor and a positive way of life for people.
At a certain stage of social development, the distribution of leisure and labor in time reveals the inherent law of the development of human needs, and to a certain extent, it can measure the quality of life in a country.
The leisure economy is different from the traditional tourism and entertainment economy. It is not a simple addition to a few industries. It is formed and developed on the basis of tourism, holiday, entertainment, fitness, shopping and other leisure industries, and has derived a new economic form with the characteristics of the times.
To sum up, any economic activity that provides the production and reproduction of social leisure products and services can be incorporated into the scope of leisure economy.
The leisure economy is the product of the development of the national economy to a certain stage, and has become an important part of the national economy. It is also an important driving force for the further development of the national economy.
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< p > with the continuous and rapid development of China's economy, the development of leisure economy is at the right moment.
First of all, we must change our concepts and understand the importance of developing leisure economy from a strategic perspective.
We should abandon the traditional and the misunderstanding of the error of the leisure economy as soon as possible, and set up a new concept of the importance of the leisure economy in the development of the national economy.
Leisure economy, as an economic form that integrates three characteristics of capital intensive, technology intensive and labor intensive, has a huge driving effect on stimulating consumption and promoting economic development.
On the one hand, the industrial linkage and entry threshold diversity of high leisure economy are very matched with China's grand strategy of stimulating domestic demand and stimulating national economic development from two angles of demand and supply; on the other hand, both China's overall economic scale and the per capita income level of urban residents indicate that China's leisure economy has reached a great development stage.
Therefore, in the process of national economic development in the future, the leisure economy should be promoted to a strategic position as important as the science and technology industry.
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< p > secondly, we should actively promote structural adjustment and industrial upgrading of leisure economy.
At present, there is a big problem in the development of China's industry. It is unable to meet the needs of different leisure consumers according to the demand change of the leisure market, so that the leisure activities that the family often do is still concentrated on shopping, shopping, watching TV, playing mahjong and other limited activities.
Leisure products and services should be differentiated, showing high, medium and low runway grades.
According to the survey of eastern coastal cities in China, the residents of these cities have strong consumption tendency, but due to the insufficient supply of medium and high grade leisure products, leisure consumption is still at a low level.
Therefore, our government should adopt credit and tax means to promote the structural adjustment and industrial upgrading of China's leisure economy from a macro perspective.
This will not only satisfy the leisure needs of the middle and high income groups, but also readjust the national income through consumption, and fundamentally stimulate and improve the overall level of leisure supply in China.
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< p > Third, we should standardize the < a href= "http://www.91se91.com" > market < /a > order, and create a healthy environment for the development of leisure industry.
China's leisure economy has just started, and market competition and market order are not standardized.
Therefore, we must pay attention to support and promote the healthy development of the leisure economy from the aspect of the overall environment.
It is suggested that the government should organize itself to form a great environment for the development of leisure economy by the government, industry, academia and consumers.
The main role of the government in the development of leisure economy is to ensure the effective implementation of industrial policies and industrial rules and coordinate the work of all government departments. The industry must provide the most accurate and timely industrial internal trend from the perspective of the industry, that is, the supply side, which is the foundation for the development of leisure economy; the academic community should take the lead in popularizing scientific, reasonable, healthy and sustainable leisure concept, and do a good job in theoretical guidance and personnel pmission for the development of leisure economy; the participation of consumer representatives is to ensure the quality of leisure products and services from the perspective of demand, and to protect the legitimate rights and interests of leisure consumers.
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< p > Fourth, we should advocate positive leisure activities and punish negative leisure activities.
In the leisure activities that people engage in, there are a lot of healthy upward activities and many ugly things such as gambling, drinking, pornography and so on, and there is an interactive relationship between them.
Therefore, with the continuous embodiment of leisure economy in social life, all countries in the world have strengthened management of leisure activities without exception.
This management mainly includes two ways: first, the government provides more leisure facilities, leisure activities and leisure services which are beneficial to people's physical and mental health, and plays a guiding role in guiding the healthy development of leisure economy; and the two is to strengthen the punishment of negative leisure activities, so as to prevent the development of leisure economy from deviating from the direction.
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< p > finally, it is worth mentioning that enterprises engaged in leisure economic activities should firmly grasp this new business opportunity, and at the same time, their business principles should be adjusted in time.
The leisure products produced by manufacturers should not be made in a rough way. They should have a taste of life, should be the unity of use value and artistic value; retailers should sell their leisure products, do not shout and shout loudly, and have comfortable a href= "http://www.91se91.com" > shopping > /a > environment. They should provide abundant high-quality goods; travel agencies should not take a fancy to travel items provided by travel agencies, but also hurry up and hurry.
Only in this way can there be new opportunities for leisure.
Today, when leisure is playing a more and more important role in social life, businesses should not miss this golden opportunity.
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