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Online And Offline O2O Business Mode To Open The Electricity Supplier And Shop Operators To Shake Hands.

2014/3/22 9:09:00 34

electricity supplier and shop operator shaking hands and /p >
 "at the beginning of last year, it was still incompatible. This year it has changed to" a href= "http://www.91se91.com/", "electricity supplier < /a", all of which want to cooperate with entity retailers. From mutual restriction to symbiosis, this is the development of a complete and more harmonious ecological chain. " Guo Geping, President of China Chain Store Association, said. 
Less than P, Suning, a traditional retailer who started selling electrical appliances, has been spanformed into a "cloud business" mode from O2O to shop operators and retail business providers since last year. 
 "before, consumers went shopping in the physical stores, and later evolved into shopping whenever and wherever they want, and now it becomes O2O shopping. In fact, it is a kind of cross shopping, which means mobile Internet terminals are constantly changing between virtual and real." Sun Weimin, vice chairman of Limited by Share Ltd, Suning group, said. 
 more than traditional stores, emerging businesses also extend their tentacles to offline. Recently, Jingdong has been holding the 10000 convenience stores nationwide, promising to place orders under Jingdong. If there is a convenience store nearby, 15 minutes of door-to-door delivery. 
 "our commodity category, logistics and distribution capabilities have limitations, plus some gross margins can never cover the logistics cost, so we need to study if there are business opportunities in combination with the physical stores." Jingdong Chief Logistics Planner Hou Yi said. 
 "the survey found that Chinese consumers hope that online experience, offline spanactions, or online spanactions, offline experience of consumers are very close, ranging from 74% to 75%, indicating that consumers are not offline or offline, they are more concerned about the seamless switching between virtual and real. Wen Di, director of interactive digital marketing services in Greater China, Accenture said. 
According to Accenture, 63% of the traditional retailers in China have launched multi-channel retail businesses, including physical stores, Internet and mobile terminals, according to P. 78% of retailers who have yet to develop multi-channel businesses also claim to plan to conduct multi-channel business in the next year. 
 true a href= "http://www.91se91.com/" > test water < /a > need to vary from enterprise to enterprise /p >
 industry pointed out that although O2O mode looks beautiful, it represents the direction of future retail development, but at present many enterprises are still in the test stage, and the profit outlook is not very clear. To every retail enterprise, we should not blindly follow suit. We should find a personalized breakthrough point according to the characteristics of our own businesses. 
 "O2O era is not the best, there is no unique mode, only the most suitable mode. According to the different development of enterprises, we should choose the suitable mode to solve the problems that need to be solved at present. Alibaba director of wireless division red said. 
 Sun Weimin pointed out that the O2O business can be done by the electricity supplier or the store business, but to make money is a very difficult matter. For example, some units have higher unit price and standardization, logistics is cost-effective, and some commodities are not cost-effective. This problem should be dealt with first. 
 the vice president of Limited by Share Ltd, vice president of Limited by Share Ltd technology, thinks that if everyone does the same thing, it is actually a dangerous thing. O2O itself is only a form. The key is to define what the enterprise positioning is, where your customers are and what products and services you provide to your customers. 
 "just like choosing to cooperate with WeChat, entity enterprises consider more credit card fees can be reduced, which can achieve profitability. Every design should consider whether it is beneficial to the enterprise itself. Jingdong promises 15 minutes of delivery. If it is not available, it will not be allocated, and the allocation will be a loss. Hua GUI said. 
Sun Kaifeng, general manager of retail business of P Electronics (Shanghai), emphasizes that for offline retailers, such as department stores, the emphasis of O2O should be on replenishment of services, while supermarket companies focus on replenishment of sales channels. 
 < a > href= > http://www.91se91.com/ > O2O < /a > the core is meeting consumer demand /p >
 whether or not O2O, how O2O and the mobile Internet era, it is the consensus of the whole industry to reconstruct the retail industry chain with the Internet thinking. The return of services to reshape the whole shopping environment around consumer demand will be the way to win the gold rush. 
 "the impact of the Internet on China's retail industry is not only the impact of business mode, but also the change of thinking. In recent years, many traditional retailers lack self-management, no buyers, and lack of understanding of customers. In this respect, there are many courses to be filled. " Guo Geping said. 
 Sun Weimin said that various O2O applications can be developed from the aspects of commodity logistics, payment technology and information interactive development. But it is certain that no matter how O2O passes through the virtual reality, the ultimate goal is to provide consumers with a perceptible and touchable life scene and way. 
 reporter has learned that from a technical point of view, a number of technical service providers have been able to collect data for consumers who enter the shopping center after they enter the shopping center. For clothing stores, they will also pay attention to single products, how many times a single product has been taken up, the price is high, or the quality is problematic, and how many times the fitting rooms have been entered, all of which can carry out data analysis and provide basis for business decisions.