Porsche Design Revenue Growth Slowed To 10% Last Year.

PorscheDesignGroup (PorscheLizenz-undHandelsgesellschaftmbH&Co.KG) 2013 fiscal year sales increased 10%, reaching 128 million euros, and the growth rate slowed sharply compared with 45% in the 2012 fiscal year. The group did not publish earnings data.

　　 PorscheDesignGroup Business is mainly focused on Luxury brand PorscheDesign, Porsche owners exclusive design series and PorscheDesign studio in ZellamSee, Austria (Binhu).

Among them, PorscheDesign owns the first handbag series released in March last year, the first fashion series released in New York in February this year, the sports series founded by AdidasAG (ADS.DE) Adidas group in 2006, and glasses. Wrist Watch There are multiple product lines such as suitcase, home and electronic products.

In 2013, the luxury brand PorscheDesign added 50 franchise and retail stores, bringing PorscheDesign stores worldwide to 152, with new stores all over London, Miami, Prague, Istanbul, Hongkong, Macao, Jakarta and Dusseldorf.

JuergenGessler, chief executive of PorscheDesignGroup, said that the 2014 fiscal year was only aimed at a slight increase as the group was undergoing business restructuring and transformation of business models, such as the decision to repurchase the footwear dealership and terminate the watch agency agreement. In addition, the group plans to invest heavily in the flagship store. Not only will it set up a new flagship store in Milan, but also move to the flagship store in New York, and it is also hoped that the flagship store in Paris will be more open before the end of the year.

JuergenGessler disclosed that the long-term goal of the group is to double revenue by 2018, reaching 300 million euros.

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Porsche Design, also known as Design by F.A. Porsche, was founded in 1972 by German Ferdinand Alexander Porsche in Stuttgart. F.A. Porsche is the founder of the famous Porsche Motor Company in Germany and the grandson of Ferdinand Porsche, the inventor of Porsche 911. In 1974, the group moved to Zell am See in Austria. Just as Porsche 911 became a popular sports car in the world, the products designed by F.A. Porsche have attracted much attention and become the classic of the design industry.

Over the next few decades, men's accessories with Porsche Design tags, such as glasses, watches and pens, swept the world market. At the same time, a large number of industrial products, household appliances, living materials, and even ordinary brands on the street, are likely to be designed by Porsche Design. From 2005 onwards, all products will be developed and sold with the brand logo of Porsche Design.

Porsche Selection is designing auto parts for the auto maker Porsche's car. Over the past 50 years, Porsche has been developing and producing auto related parts. Since the beginning of 1950s, especially for 911, suitcases, wallets, T-Shirts, calendars, model cars and even small buttons can be seen in Porsche boutiques. In 1994, the commercial department of Porsche AG adopted the brand name of Porsche Selection, and was renamed as Porsche Design Driver s Selection in 2004. From 2000, all products can be purchased on Porsche official website.

Porsche Design is one of the top luxury brands in the high-end men's accessories industry. Porsche Design combines functions, timesaving and magnificently into products through unique technological innovation. Porsche Design products are sold only in Porsche Design stores around the world, high-end department stores or luxury retail outlets.