Modern Department Store's Clothing Brand Handsome International Boutique Opens In Paris.

Clothing brand of modern department store Handsome Recently, a boutique has been opened in Paris. This is the first international boutique of the brand, and it is also an important step in implementing the global expansion strategy.

Jeff Jun, head of overseas marketing division of Handsome, said that boutique will become the exhibition hall of the brand in the European market. We hope that the boutique can run well so that we can expand to other countries, such as the United States.

The boutique will also sell clothing from other fashion brands, such as Alexander Wang, Jil Sander and MM6, to enrich the types of merchandise and attract more customers.

SK group's SK Networks company focuses on hotels and Fashion business Recently, it has also expressed cooperation with Munsin Garment Corp, a fashion distribution giant in Taiwan, in an effort to expand the sales of its women's clothing brand O '2nd in the East Asian market.

With the help of the company, O '2nd will set up a branch store in Taiwan department store in the second half of this year. Today, SK Networks's business contacts are already in over 18 countries. In the long term planning, the company will continue to strengthen its business presence in the East Asian market.

At the same time, Samsung Group's Fashion company Samsung Everland is committed to capturing the hearts of Chinese consumers. It plans to open a large exhibition hall in Beijing and Shanghai in the end of this year for its fast fashion brand 8ight Seconds. In 2005, Samsung Everland opened 160 stores in Shanghai and Beijing for its leisure fashion brand Bean Pole, and opened 30 stores in South Korea for its male leisure fashion brand MVIO. According to the plan, the number of MVIO stores will increase to 50 this year.

In July and December last year, fashion and food retail group E-Land also pushed its fashion brand SPAO to Japan and China. SPAO is ambitious and eager to go beyond Japan's fast fashion brand UNIQLO. At the same time, SPAO is also entering the European market. Previously, some fashion companies have been bought in Europe.

Reporters learned that insiders only said that only large fashion brands had the strength to expand overseas, because overseas distribution channels needed a lot of capital, and only large companies could afford this high expenditure.

The reason why Korean fashion brands are expanding their overseas market is the slow growth of the domestic fashion market in Korea, and the strong demand for the younger generation of overseas consumers. In many overseas markets, China will become the first target market for Korean fashion brands to expand overseas. Because China is adjacent to Korea, its economy is growing rapidly and its market potential is huge. Moreover, expansion to China can also help Korean fashion companies to obtain substantial capital and expand to Europe and the US market.