• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Zara Fast Fashion Logic: Rely On "Buyers" Frequently Enter Fast Sales.

    2014/3/17 18:39:00 139

    Zara Fast Fashion"Buyer"Quick Sale

    ZARA does not have a real sense of design. It relies on "buyers" to copy the latest fashion styles.


    As we all know, the biggest feature of fashion is changeful. A movie, a MV, may subvert the current fashion elements.


    When these fashion elements appear, the buyers of ZARA take a few days to see the world's top fashion shows. Trend The imitation ensures that these styles are very close to the latest trend to a certain extent.


    In the design process, the risk of ZARA has been greatly reduced. ZARA is very accurate in the distribution of stores, or very conservative.


    "Based on the information feedback system that ZARA has at present, headquarters can always check the sales situation and current inventory of each single store and each garment, and combine the sales manager's analysis of sales reports to distribute goods.


    Two new products a week. No matter the style of the new shelves or the two supplement, the number of headquarters will not be too large.


    From the description of deputy store manager, ZARA is different from the order system adopted by most traditional clothing enterprises, but the headquarters actively distribute goods according to the sales situation of each store.


    The design team at headquarters can clearly see what styles, colors and sizes are needed for each store, city and region, and how much quantity each replenishment needs.


    If you look at the order system, a ZARA like business is like opening an order every three or four days. This ensures that ZARA has a basis in production quantity and will not blindly press goods into stores.


    "Clothes that have been determined to be on shelves will not be sold, even if there is stock in the store, which consumers want to buy. This gives consumers a sense of scarcity, so that they feel that ZARA's clothing is not the shop after the village.


    It can be seen that under the principle of low quantity and quantity, ZARA also uses the marketing strategy of "scarce marketing" to lift the appetite of consumers.


    From the operation of a ZARA store, we can see that ZARA's clothing chain stores in more than 2000 parts of the world basically conform to the principle of "frequent sales and quick sales".


    The best way to prevent inventory in a retail store is to rush into quick sales, especially. Fast fashion The type of clothing can not be sold in a short time, not only occupying capital, occupying shelves, but also prone to depreciation.


    Therefore, through the four links, ZARA firmly controls the inherent risks of the clothing industry.


    1. buyers buy copies on a large scale.


    2. design to the upper shelf 12 days of fast loading cycle, try not to replenish the goods.


    The 3. is a lot of less and scarce marketing, and it does not want to sell on a single item.


    4. timely feedback on terminal sales information.


    The above four points completely show the top-level design of ZARA business mode: frequent sales promotion, no pursuit of explosive volume, flat sales volume and profit fluctuation. Even so, ZARA is not without inventory, but it is more effective in sharing the risk of the clothing industry, rather than a large number of stocks on a small number of stocks.


    There is no doubt that these brands have learned ZARA to a certain extent in recent years, improving the response speed of the supply chain. We can simply split up the following processes: design, trial loading, finalization, sample making, which is the process before ordering; after that is the order meeting; volume statistics, mass production and logistics distribution are the processes after ordering the meeting.


    So how can we continue to shorten the production cycle? The answer is No. Because many companies can't cut the order link like ZARA. When ZARA develops products, the following outlets must be sold unconditionally, while most brands can not do so.


    Because the right to order is in the hands of franchisees, the bearer of inventory risk is also a franchisee, and franchisees must recognize products.


    And this recognition is complicated. We must invite people to come to see the goods, to read the plates, to place the orders, to buy the materials, and then to reproduce them. Such a cumbersome process consumes a lot of time. How to produce the so-called fast fashion clothes? Is this fast fashion produced, the market vane is not changed long ago, and how to push these fast fashion clothes to their dealers? These are all big problems. Joining agent system can not learn ZARA's fast fashion at all. Because the initiative of ordering system is in the hands of a large number of affiliate agents, a bottom-up group system is actually formed. Due to the inconsistent understanding of goods and styles, the leading power of enterprises in product development is weakened by imperceptibly, so that they can easily be traced by the so-called "burst payment" which everyone favours, so as to get substantial returns and hedge operational risks.


    Under the order system, franchisees are eager to get more money into the market, and companies are eager to produce more goods for franchisees. At the beginning of the new shelves, whether they are franchised stores or direct stores, they will adopt the strategy of skimming sales, make the price set high, earn almost the same price, and then sell them at a discount price.


    If there are too many stocks, we need deep discounts, and the loss profits will be compensated by the profits from the pre premium sales and the selling of the positive price. Therefore, there is a saying in the clothing circle: "the money earned first is the paper, and then the money earned is the money." And this is the inevitable result of not doing the "retail sales principle", but also a helpless alternative.


    {page_break}


    Generally speaking, it is feasible to go back to business, because their sales cycle is relatively long. But if the fast fashion clothes can not be "frequently enter and sell quickly", the depreciation rate will be very fast. It will easily lead to the dead stock which is also difficult to sell.


    It can be seen that learning ZARA can increase all kinds of speed, but the current management system naturally repels ZARA style fast fashion.


    ZARA is not "zero inventory", it also has the style that can not be sold. It can not be 100% sure that a certain garment must have sales. Instead, it adopts a strategy of large quantity and quantity, effectively decomposing the risk of inventory, even if it is an item that can not be sold, it will not cause too much inventory backlog. On the contrary, even if the prospects are good, they will rather not make the money of the explosion, nor will they produce a large quantity of replenishment in large quantities to prevent the backlog of backlog. It can be seen that the ZARA control risk method is not to pursue big gains in some styles, but to make every effort to be "quick in progress and quick sale" in all styles.


    The fast fashion clothing enterprises in China are quite different from this. Under the ordering system, the clothing retailers can not do "advance frequently and sell quickly". It is expected that a certain number of advance orders can gain large profits in the selling season and hedge market risks. When the explosion is no longer "exploded", the risk of inventory will inevitably come.


    It seems that learning ZARA merely learning the speed of the supply chain is far from enough. How to learn ZARA to share the risks and benefits of the industry Idea Maybe it is something that needs serious consideration.

    • Related reading

    Creating Responsible Brands To Promote Sustainable Consumption

    brand building
    |
    2014/3/14 20:47:00
    27

    Building A Brand Image Of China Made Country

    brand building
    |
    2014/3/14 20:36:00
    20

    "Tao Brand" Actively Declared The Development Path Of Famous Brand Planning Brand

    brand building
    |
    2014/3/13 16:32:00
    19

    The Collaboration Between Emann And Gerrill

    brand building
    |
    2014/3/12 22:35:00
    326

    Bosideng Launches New European Brand Bosidengpluszero

    brand building
    |
    2014/3/8 17:19:00
    59
    Read the next article

    Caution In Promoting Foreign Exchange Reform Without Further Emphasis On Reference To A Basket Of Currencies

    The central bank announced the expansion of the floating rate of RMB against the US dollar at the spot rate, which expanded from 1% to 2%. Because the central bank's move is continuing to decline in the near future, the announcement of the "two sessions" has attracted the attention of all parties. Whether the two-way fluctuation era of RMB is coming, whether the future hot money will be affected or not, and how foreign trade enterprises should deal with such problems is worth in-dept

    主站蜘蛛池模板: 极度另类极品另类| 国产做无码视频在线观看浪潮| 最新在线中文字幕| 成人欧美一区二区三区在线| 国产精品成人一区二区三区| 免费污片在线观看| 丰满少妇作爱视频免费观看| 中文japanese在线播放| 亚洲jizzjizz在线播放久| 激情图片小说网| 巨肉超污巨黄h文小短文| 国产乱码一区二区三区爽爽爽| 免费在线观看国产| 久久国产色av免费看| 亚洲欧美另类中文字幕| 国产精品白浆在线播放| 可知子与野鸟君日文| 久久人妻少妇嫩草AV| 中文字幕在线观看你懂的| 欧美第一页草草影院浮力| 奇米第四色首页| 国产av无码专区亚洲a∨毛片| 产国语一级特黄aa大片| 中文字幕一区二区三区乱码| 黄色三级理沦片| 最近高清日本免费| 国产精品一区二区三区高清在线| 国产成人a人亚洲精品无码| 亚洲国产精品毛片AV不卡在线| 久久久免费的精品| 国产主播在线看| 欧美在线一级视频| 国产精品日韩欧美一区二区三区 | 久久免费观看国产99精品| 超级香蕉97在线观看视频| 日韩中文无码有码免费视频| 国产精品一区二区欧美视频| 久久精品免费观看国产| 韩国成人毛片aaa黄| 日本爽爽爽爽爽爽在线观看免| 国产高清在线精品一区|