Home >

Creating Responsible Brands To Promote Sustainable Consumption

2014/3/14 20:47:00 26

??? 日本語 Fran?ais English 中文

new era brings new demands to the work of social responsibility in the industry.

In 2014, the China Federation of textile industry focused on the global economic environment and based on the development of the industry. On the basis of previous social responsibilities, it put forward a new proposition for the construction of the social responsibility system of China's textile and apparel < a href= "http://www.91se91.com/news/index_c.asp" > industry < /a > - creating a responsible brand and promoting sustainable consumption.

nowadays, how to fulfill social responsibilities and achieve sustainable development is a problem that every industry must consider in the development process.

All along, guiding and encouraging enterprises to fulfill their social responsibilities and promoting the sustainable development of the industry is also listed as the focal point of the industry.

In the past ten years, under the organization and advocacy of China Textile Union, under the active cooperation of industry and enterprises, and with the joint efforts and close support of the relevant parties in the industry, the social responsibility construction of China's textile and garment industry has won wide recognition both at home and abroad and inside and outside the industry, and has opened up a strategic path for the sustainable development of the textile and garment industry. P

China's textile and garment industry is the first industry in China that advocates social responsibility and the implementation of corporate social responsibility system.

In 2005, China Textile Federation launched the first standardized social responsibility management system CSC9000T in China, which has been implemented in more than 300 key textile and garment enterprises, and has gained the recognition and cooperation of social responsibility standards including BSCI in Europe and SA8000 in the United States.

2008, China Textile Union also introduced China's first guide to social responsibility report. Up to now, more than 60 enterprises have released social responsibility reports on the industry platform, which has aroused great repercussions at the international supply chain and domestic policy level.

in order to promote the experience of industrial social responsibility in a deeper and wider range, and to build the resultant force of sustainable development of industry, in response to the new expectations of domestic and international consumers and supply chain partners for social responsibility work in recent years and the new requirements of the Federation on further carrying out the social responsibility construction, the China Garment Association joint China Federation social responsibility office launched the "China's garment industry social responsibility collective action project" with the theme of "responsible brand and sustainable consumption" in early 2014, and immediately received more than ten industry brand enterprises and leading enterprises' positive response.

it is understood that the project was officially launched in March 2014. It was divided into three stages, namely, the industry initiative, the social responsibility report issued by the garment enterprise, the report evaluation feedback and the enterprise management promotion, which lasted for six months.

By jointly issuing the Declaration on collective responsibility for social responsibility in China's apparel industry, and promoting the responsibility promotion process of collective participation in "reporting to promote management", we should promote the coordinated action of industry enterprises in the field of social responsibility from top to bottom, as well as the benign a href= "http://www.91se91.com/business/" > competition < /a > in the performance of responsibilities, and strengthen and tap the social responsibility management ability and sustainable development potential of garment enterprises.

"four in one" connotation of social responsibility

In an interview with reporters, Sun Ruizhe, vice president of the China Textile Industry Federation, said: "2014 is the social responsibility year for the textile and garment industry."

The connotation of social responsibility of China's textile and garment industry is keeping pace with the times. With the development of social economy and the change of international environment, the connotation and extension of China's textile and garment industry has been further improved and developed.

it can be said that the social responsibility of the textile and garment industry is now four in one: there is harmony between labor relations and environmental friendliness (energy conservation and emission reduction, development of circular economy and reduction of dependence on resources). It is necessary to protect intellectual property rights, promote orderly and fair competition in the market, and extend to protect consumers' health and safety.

The "four in one" social responsibility construction of China's textile and garment industry has a profound historical background.

"at the beginning of the social responsibility system of China's textile and clothing construction, it is facing great pressure from the international community."

President Sun Ruizhe analyzed, "at first, many garment brand enterprises in developed countries shifted the production side to developing countries, resulting in labor problems, environmental pollution and other problems. These problems were exposed by international non-governmental organizations and media, causing consumers' concern about corporate social responsibility, which required clothing brand enterprises to fulfill their social responsibilities in terms of labor employment and environmental protection.

After China's accession to the WTO, with the weakening of market barriers, China's textile and clothing exports have exploded. The issue of social responsibility has been introduced into the field of trade, requiring Chinese enterprises to follow the fairness of trade.

Nowadays, with the growth of domestic consumption and the enhancement of consumer rights awareness and brand awareness, many enterprises are more deeply aware of the importance of product health and safety.

the "four fields" of three-dimensional promotion "/strong >

according to the introduction of the China Federation of social responsibility office, at present, the social responsibility work of China's textile and garment industry has entered the stage of three-dimensional promotion. In the past, the China Federation of textile industry has made a deep study on the four subdivision areas of clothing, home textiles, chemical fiber and printing and dyeing, and will focus on the social responsibility problems in different fields, and will refine the problems and solve them one by one.

in the interview, President Sun Ruizhe said, "in the four fields of clothing, home textiles, chemical fiber and printing and dyeing, the key points of social responsibility work are different.

For example, the total production of fiber in China last year amounted to 48 million 500 thousand tons, of which 39 million tons of chemical fiber accounted for 80%. Therefore, whether the recycling of chemical fiber can be carried out in an orderly way determines whether our industry can break through the bottleneck of resources.

In the field of printing and dyeing, social responsibility is more focused on environmental protection, energy conservation and emission reduction.

President Sun Ruizhe stressed in the interview: "the social responsibility work of clothing and home textiles has particularity. They are located in the terminal of the industry, on the one hand, they employ more, on the one hand, they are very close to consumers, and products can directly penetrate into consumers.

Therefore, the employment situation of these two industries is more critical, and consumers feel more strongly about the product safety attributes in these two fields.

Therefore, in the field of textile and clothing, the theme of our social responsibility work is labourer protection, consumer safety and brand credit.

From P to 2005, the social responsibility report has been released annually from the industry to a number of enterprises and industries. The annual social responsibility report has been released simultaneously, and the social responsibility report has been published around this year's industrial subdivision. The social responsibility information disclosure of China's textile and garment industry has been more three-dimensional and systematic.

as president Sun Ruizhe said, "the construction of the social responsibility system in the industry is not completed overnight, just as the disclosure of social responsibility reports is continuous, and our work will keep pace with the times, and gradually improve the social responsibility promotion system on the basis of systematization and innovation."

{page_break}

"two-way dynamic" industry requirements and enterprise needs /p >

To fulfill social responsibilities, on the one hand, is to fulfill the requirements of the sustainable development of the industry. On the other hand, it is also an important work for enterprises in the process of brand building and an important driving force for the development of enterprises. "P"

< < a > href= > http://www.91se91.com/business/ > > Chen Dapeng < /a >, the executive vice chairman of the China clothing association said that the past industries tended to rely on the four major comparative advantages, such as the concentrated labor resources, the efficient labor supporting productivity and the high degree of marketization, as well as gradually increased consumption level. However, with the increase of human cost, land costs, environmental resources costs and homogenization competition intensified, and some comparative advantages were weakening.

In the next stage of development, we should consider the comparative advantages of two aspects, the potential productivity increase and the comparative advantage of sustainable development.

in order to achieve sustainable development, we must enhance our ability to innovate, break down the production base of homogenization, improve the utilization ratio of resources, and save energy and reduce emissions.

President Chen Dapeng stressed: "strengthening the supporting role of consumption and improving the loyalty and consumption viscosity of Chinese consumers to Chinese brands are all important elements of social responsibility. This shows that social responsibility is an important driving force for the sustainable development of an industry."

at the same time, enterprises need to establish brand image by fulfilling their social responsibilities and close the distance with consumers.

"The Declaration on collective responsibility for China's garment industry social responsibility" puts forward eight propositions from the perspective of enterprises. These eight points relate to responsible business operation and management, employee initiative, environmental protection and energy saving and emission reduction, product and service quality, integrity win win business philosophy, establish and improve stakeholder communication mechanism, and co-ordinate corporate responsibility in overseas investment.

The eight requirements are indispensable for an enterprise to fulfill its social responsibilities, "President Chen Dapeng said." this declaration provides a perfect system of social responsibility connotation, and puts forward higher requirements for clothing enterprises. At the same time, it also enables all parties, including consumers, to understand what enterprises need to do, that is, to provide healthy, safe, sustainable products and services through responsible business practices.

"over the years, under the promotion of China textile joint industry, the garment industry has made great achievements in the field of social responsibility. Many excellent brands have attached great importance to it, and through strict practice, they have strictly fulfilled their social responsibilities. This plays a very important role in enhancing the brand value of the garment industry, and also plays a very important role in the pformation and upgrading of the garment industry."

President Chen Dapeng pointed out.

.