China Leather Association Investigation Group To Germany And Italy To Inspect Bags Exhibition

< p > 1-10 March 2014, Ye Xiangju, Deputy Secretary General of China Leather Association, Liu Haoqing, President of Guangzhou Sanyuanli industrial and Commercial Federation, and Fan Zhongming, secretary general, led by Mr. Zhang Shun Gung, chairman of Guangzhou Shang Hao Industrial Co., Ltd., Wu Yan, general manager of Guangzhou Aitai leather products Co., Ltd., Tan Canhui, vice general manager of Guangzhou Tianhong leather Marketing Management Co., Ltd., a total of 13 people went to Italy and Germany respectively to investigate Milan international leather bags exhibition MIPEL and Germany Offenbach luggage exhibition I.L.M.

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On the evening of March 3rd P, the delegation of the Milan international footwear exhibition company sponsored the Italy Footwear Manufacturers Association and the Milan exhibition company. The delegation visited the reception reception of MICAM in March 3rd.

The fashion, dazzling and scientific style of the reception impressed us all.

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< p > as we all know, the footwear industry in Italy is one of the important pillars of the European fashion industry. It is also the leader of the world's leading luxury footwear industry. It has created great fashion value, while the Italy national shoe manufacturers association has covered about more than 700 member enterprises in China. Since its first exhibition in 1931 with one of the most powerful professional exhibition companies in the world, MICAM has been established for more than half a century, and MICAM has laid an unshakable "leading position" in the international shoe industry. It has become an important platform for the global shoe brand to launch new trends and fashion buyers to expand the business network.

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At P reception, Mr. CLETO SAGRIPANT, chairman of Italy national Footwear Manufacturers Association, thanked exhibitors, buyers and guests. He gave a brief introduction to the history and development of MICAM.

MICAM has been held since 1931. It is one of the three major footwear exhibitions in the world. It is a very important platform for footwear manufacturers to explore the market, master professional information and understand the current trend of international market.

ENRICO PAZZALI, chief executive officer of Milan exhibition company, introduced MICAM's efforts to bring new experience to exhibitors. In order to keep pace with the times and the latest demand of footwear industry, MICAM has made major adjustments and changes in the exhibition date, exhibition service and high-tech introduction, and its humanized design has brought refreshing feeling to the people.

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The "P" dinner invited the famous Swiss magician, Marco Tempest, as guest. He borrowed 3 iPod as props, synchronized multi screen video synchronization among several mobile devices, created illusory magic tricks by technology, displayed "truthfulness and falsehood" in a fantastic way, and brought the audience a brand-new visual impact.

The dinner also invited Federica, Pellegrini, a swimmer in Italy to help her. She not only created the world record of the 200 meter freestyle, but also the only Italy swimmer who broke the world record in different events.

Federica Pellegrini is not only active in the swimming field, but also a fashion opinion leader, with more than 500 pairs of shoes as her private possession. She expressed her respect for the industry and her eternal pursuit of art and beauty.

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< p > 2-5 March, Milan international a href= "http://www.91se91.com/news/index_c.asp" > leather goods < /a > luggage Exhibition (MIPEL) is held at the 8-12 Pavilion of Milan Fieramilano exhibition. The exhibition is sponsored by Italy luggage Association and is considered to be the fashion vane of leather goods and bags worldwide.

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< p > at the MIPEL exhibition, the delegation and many participating brand manufacturers exchanged talks on brand agents and cooperation. They have fully grasped the new elements such as fashion, technology and so on. This year's weaving, rivets, digital printing, fringes and other tidal current elements, using titanium alloy and other space materials to make the high-tech elements of the suitcase, are vividly displayed in MIPEL.

A brand exhibition booth, a high-tech suitcase with a price of up to 50 thousand yuan, is breathtaking.

The MIPEL spring exhibition has a total exhibition area of 12000 square meters, exhibitors 350, about 17000 buyers to the exhibition procurement, more than half of the buyers are foreign buyers, European buyers are the majority, most of the other buyers are from Japan, Russia, Korea and the United States.

About half of the exhibitors are local enterprises in Italy, while others are from all over the world.

MIPEL shows the most fashionable products of luggage and leather goods. From the materials, colors, styles, accessories and accessories, there is a new trend of leather luggage products.

The exhibition not only attracted buyers from all over the world to visit the order, but also many designers came to the scene to feel the fashion trend.

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A total of 3 Chinese enterprises participated in the exhibition. The delegation visited the Chinese enterprises participating in the exhibition and learned about the exhibitors. The exhibitors said, "MIPEL is worthy of the vogue of the weathervane, exhibits are very rich, but the location of Chinese exhibitors is relatively biased, and the order quantity of the European market is relatively small, so the order is not very ideal" P --EndFragment--.

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< p > it is reported that MIPEL holds two sessions a year. The autumn exhibition will be held on 3 August 31, 2014, and the Spring Fair will be held on February 15, 2015 -18.

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< p > > Milan international a href= "http://www.91se91.com/news/index_c.asp" > footwear exhibition < /a > (MICAM) for the same time. The Milan International Footwear Exhibition (MICAM) has 8 pavilions, 1-7 pavilions and 10 pavilions, with 2000 exhibitors. MICAM is one of the three major professional shoe exhibitions in the world. It is a very important platform for footwear manufacturers to explore the market, master professional information and understand the current trend of international market.

However, now MICAM is not open to Chinese enterprises. BELLE, the only Chinese exhibitor, has obtained a booth through its partner BATA.

Ye Xiangju, deputy secretary general, visited the exhibition and went to the BELLE booth to learn about the situation. According to Wang Jin Li, manager of BELLE international trade department, "BELLE has participated in the MICAM Exhibition for several consecutive years, and has won recognition from many European customers. However, many buyers of MICAM show have smaller orders, and the actual orders are not as effective as GDS exhibitions.

As the only Chinese brand to attend, BELLE's main purpose of attending the MICAM exhibition is to play a brand in the European market and expand the brand influence.

BELLE is not expected to attend the autumn exhibition because of MICAM's adjustment of autumn exhibition time.

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The nineteenth Milan international fur and fur exhibition MIFUR was held in 14-18 museums in the same period. A total of more than 200 exhibitors participated, and 14228 spectators came to the exhibition. P

Owing to the reduction in Russian buyers, the number of audience spectators dropped by 2.85% over the same period last year.

MIFUR is one of the world's most famous fur and leather products exhibition. It is also an important place for Italy and other world-famous fur and fur manufacturers to launch new products and release product change information.

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< p > 8-10 March, < a href= "http://www.91se91.com/news/index_c.asp" > Offenbach Germany luggage Exhibition "/a > I.L.M" held in Frankfurt, Germany. This is one of the most famous professional exhibition in the world, which is mainly displayed on luggage and bags products, especially its suitcase products are high-end, comprehensive and unique.

The exhibition was founded in 1950. The exhibition is held two times a year, and March 2014 is the 140th session of the exhibition.

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< p > the delegation visited 4 exhibition halls with 1-3 floors. The internationalization and specialization of the exhibition were all praising.

The famous bag brands including Samsonite and TUMI have special booth.

The delegation of the delegation exchanged views with many exhibitors, and discussed the brand agency and cooperation.

Some of the brands on the exhibition have entered the Chinese market or processed in China, and there are agents or sales channels in China. However, a large part of the brands still do not enter the Chinese market. They are interested in entering the Chinese market, but at the same time they are more cautious about the problem of intellectual property rights.

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< p > it is reported that a total of 282 enterprises from 22 different countries participated in the exhibition, of which 149 came from Germany, accounting for 47% of the exhibitors, while others came from other countries outside Germany, exhibiting an area of 12700 square meters.

At the press conference, Arnd Hinrich Kappe, the marketing manager of the Offenbach luggage exhibition in Germany, expressed optimism about the development of the exhibition. He said the exhibitors increased by 8% over the same period last year.

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