Technological Progress Of Urban Casual Wear Fabrics In 2014

One piece clothing Whether it is perceived by consumers, not only is the feature of keeping warm, but also should take into account the trend of fashion trend. It is fashionable and bright, and the fabric is comfortable, so that customers can make fashion, comfort and technology perfect in clothing.

The role of clothing has long gone beyond the scope of thermal insulation. More and more consumers are looking for clothes with a sense of fashion and individuality. This has led many fashion brands to think about how to fashion fashion, comfort and technology in a garment.

Born in Italy Spin Fabric family - Terracini family. Since 1870, the family has been serving many well-known fashion companies around the world and has been working with Chinese companies long ago. Over the past 1996-2004 years, Andre has also worked hard to enhance the image of Italy textiles around the world in addition to operating companies. Today, Andre is the managing director of TessituraMajocchi and NTMajocchi, a joint venture company established by China International Group, which is responsible for promoting the JH1912 project.

Technological progress of fabrics for urban casual wear

JH1912 was primarily outdoor. Clothes & Accessories Now, how do you view the leisure market in transition cities?

In recent years, in the Chinese market, outdoor clothing is indeed favored by more consumers. In urban life, the pace of urban life is accelerating, from family to workplace, to leisure and social interaction, everyone is rushing to different roles, so the flexible and adaptive demand for dress modeling is becoming more and more prominent. In addition, people often wear outdoor clothes in daily life. They are undoubtedly fond of its comfort and wind protection, waterproof and wear-resisting functions. But it has to be said that most outdoor clothing is difficult to satisfy the urban people's pursuit of fashion and taste. The concept of "smart" clothing, which is respected by JH1912, meets the needs of urban people to the greatest extent. Elegant and concise Italian design, implying invisible scientific and technological functions, is lightweight and comfortable, and is flexible. JH1912 integrates the Centennial military quality of the China group, the heritage of Chinese history, and the innovative technology and fashion sense of Italy design team, providing excellent personality for the city elite and fashion new generation.

With the help of new technology, fabric's functionality can be improved, but at the same time, it will not lose touch and quality. All products emphasize aesthetics in the design process. Each product is integrated into technology and performance, but it is hidden beneath the surface of fashion and texture. This is due to our innovative "invisible" fashion design concept, from one point to the final shape, throughout.

The company has its own design team and consists of experienced professionals. They have collaborated with well-known fashion brands and are active in the fashion industry. At the same time, we are paying close attention to some of the first in the industry. Designer We plan to invite them to create "capsule" series in the future. Brands need to constantly inject new elements, new powers and new revolutions.

Loyalty needs training, not education.

In China, we do not want to use price to locate which category we belong to. Because consumers in different markets have an unbalanced attitude towards price and quality. So our price tag in Italy is very good, because the company wants to provide a competitive price product to local consumers from a long-term perspective, but in China, we may take a different approach.

In terms of marketing channels, apart from having a physical store, we will also adapt to the current consumption trend and adopt more new social channels, such as micro-blog, WeChat and other online channels. From the aspect of publicity and marketing, we will not adopt the common advertising sensational elements, such as handsome guys and beauties, because our publicity content is always placed in the product itself. In addition, we emphasize customer loyalty, quality and all-round performance. We will take a more direct way to communicate with the target consumer group, whether we are holding some activities in the store, or even taking consumers to visit our factory, from the zipper, material selection, sewing and other details, consumers can track. All kinds of authentication, we can see through the network or to the physical store, confirm our high quality process and material. So this is the most important content that we should always emphasize in marketing.

For consumers, we pay more attention to process experience. For example, the brand of China has its own design team. The fabric is produced by us, the finished product is also produced by us, and then allocated to all parts of the country. Today's consumers, even if you buy them next time, will go to the mall to turn around and see the right ones to buy.

I think JH1912 will cultivate a lot of loyal people. consumption They often go to the store to experience it. If they have the chance to visit the factory, the loyalty of the brand will be cultivated. Then I will understand the whole production system of the brand, from raw materials to production, and then to quality assurance. This whole process can form an interaction with operators and managers. I think this is also very important. Only in this way can consumers track the development of brands.