How Should Underwear Operators Win In The Promotion Competition?

< p > market competition is becoming more and more intense. Shopping malls are also staged in many shopping malls. When making various promotional tools are often one of the business strategies, how should underwear operators win in competition?

The world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > < a target= "_blank" href= "http://www.91se91.com/" > shoes > _blank > hat net Xiaobian for you to introduce the common promotion means have the following kinds.

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< p > < strong > underwear business four promotion means: < /strong > < /p >

< p > < strong > 1. hanging "9" phenomenon < /strong > < /p >.

< p > "how much to send" is the most primitive and the most old-fashioned way of promotion for businessmen, but they are always tested and often attract people like the tide.

However, reporters found that the price of many products in the field is always 1 yuan or a few yuan less than the "full number" boundary, such as "full 200 yuan", the price is mostly 199 yuan, 198 yuan, etc., so that consumers can only sigh for a mere $1 or a few yuan to look at the gifts.

Few businesses will set the price at a price of 100 yuan or more than 200 yuan.

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< p > in fact, it is not the intention of businessmen to cut consumers off the door by giving a difference of 1 yuan or a few yuan.

The cleverness of business lies in mastering the psychology of consumers. The price of 190 yuan is more than 100 yuan for consumers. In fact, 190 yuan is basically equivalent to 200 yuan.

Consumers often pay for this seemingly cheap first feeling.

On the contrary, 201 yuan formed 200 yuan in the minds of consumers, and was understood to be nearly 300 yuan, thus giving up buying.

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< p > on the other hand, consumers usually pay for a commodity that is not in urgent need to pass the gift threshold.

That is to say, under such psychological suggestion, consumers always get higher than planned number, even if they spend more money, they also have a sense of achievement which is a low price.

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< p > < strong > 2. send gifts according to grade < /strong > < /p >.

< p > shopping for 100 yuan to send a toothbrush, full of 120 yuan to send toothpaste, full 140 yuan may send a bag of 8 yuan worth of food, and the full 200 yuan can send a set of exquisite tea set.

According to the amount of shopping, consumers can be divided into three categories.

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< p > < strong > 3. sets of middle sets, serial links < /strong > < /p >

< p > recently, a high-end merchant in Nanjing has also launched a "200 full 150" promotional slogans, creating a new high of "a href=" http://www.91se91.com/news/index_f.asp "shopping malls" /a.

The businessman did not have a "break the promise". Shopping for 200 yuan did return three three yuan shopping coupons, totaling 150 yuan.

But on the shopping coupon, it says: 150 yuan for shopping can be used for 50 yuan shopping coupon.

In this way, consumers should make full use of the 150 yuan shopping voucher and at least have to pay 450 yuan for it.

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"P" is unique. Merchants are also good at using the "door to door" approach to delineate consumers. Some of these coupons issued by some businesses are quite limited. They often restrict the sale of a brand or a hot commodity, or do not participate in promotional activities at all.

Finally, the entire shopping mall turned down, and almost no commodity was able to use vouchers.

Voucher is easy to use voucher! < /p >

< p > < strong > 4. time section lottery > /strong > /p >

< p > "100% to participate in the raffle and 100% prize" is also a big selling point attracting many consumers.

However, a shopping mall in Nanjing launched a "magic trick" on Christmas Eve: "shoppers need to take part in sweepstakes after 12 p.m."

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< p > industry insiders say that the practice of businessmen is actually "gathering popularity". It seems that the shopping mall has gone through the evening at 12 and the popularity is still so prosperous.

Merchants draw raffle at a limited time to "retain" shoppers.

The "compulsive" practice of businesses has made many shoppers who love "greedy and cheap" have no choice but to stay in the mall.

Businesses, of course, expect consumers to spend more time in the "stay" time.

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< p > underwear management, the use of effective promotion means can not only effectively shorten the time when products enter < a href= "http://www.91se91.com/news/index_s.asp" > market /a, but also improve sales performance, and also drive the market of related products.

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