Sergio Beloni: Fashion Trends Vary From Enterprise To Company

from China Leather Association The first China International Leather Fashion day was held in Italy, and Sergio, Beloni, a senior leather and footwear fashion expert, was invited to release 2015 summer and 2015/2016 autumn and winter fashion and color trends. On the eve of the release, the reporter made an exclusive interview with Sergio Beloni about the future trend of leather fabric and color.

　 Reporter: how do you feel about the popularity of leather industry in China?

Sergio Beloni: basically, I am based on the results of the study, to introduce the global trend of the next quarter. My job is to provide advice to leather factories: what kind of colors and materials should be prepared next season. Because Chinese leather enterprises are not particularly familiar with them, it is very difficult to answer these questions. I know the trend of major markets in the world, but I don't know much about China.

　　 Reporter: because China is in. Leather industry Is there any difference between the international trend and the international trend?

Sergio Beloni: actually, this is not the case. The more reason is that Chinese producers need to recommend themselves in many ways. I have participated in many international exhibitions, but there are still few Asian enterprises. Chinese producers should use more ways to recommend their ideas and ideas so that the world can understand China better.

　　 Reporter: which aspects do you think you can judge the quality of a pair of shoes or a leather product? How does the popularity of leather fabrics and colors determine the value of a product?

Sergio Beloni: This is a very complicated problem. I think the main thing is to look at raw materials, because leather is derived from animals. If the leather material itself is not defective, it has already represented a very high quality; and the more natural the better the quality of leather, if leather processing is too much chemical tanning agent, it will change the original properties of leather. The best raw material leather is natural quality both in touch and visually.

　 Reporter: do some specific products only apply to specific materials leather?

Sergio Beloni: Yes, if you want soft and textured products, sheepskin is usually used; the wool products usually use the inside of the leather, or the defective ones.

　　 Reporter: how do tanneries usually determine the fashion trend of leather fabrics and colors?

Sergio Beloni: I mainly work as a consultant for tanneries. In my view, tanneries understand the trend of the trend in principle, and usually provide specific materials according to the needs of bags and shoemaking factories.

　　 Reporter: fashion is usually changing rapidly. How can we buy a pair of leather shoes that will not be out of date? When you choose shoes, what kind of standards do you usually follow?

Sergio Beloni: from the buyer's point of view, half of them want to buy it. After seeing it, it feels good to buy it. We can not see the production of shoes, but if the process is not successful, the shoes displayed are not good. Looking at a good shoe, there is no way to think of the original leather. The shoes that have already been prepared should conform to the new trend, especially the natural trend, whether the touch effect can show the texture, color and printing to attract you to buy shoes.

　　 Reporter: is this the way to buy shoes, or is it more professional?

Sergio Beloni: looks and qualities, for example, women buy shoes, feel like plastic, and the lack of vitality of color usually does not attract you.

　　 Reporter: when you come to China, what are the popular trends that you are going to release? What are the implications for these Chinese enterprises?

Sergio Beloni: I will issue 4 themes for each season. Each theme involves 8 colors, and the simple calculation is 64 colors, but there are common colors among these themes. In addition, I also brought the best quality raw material from Italy, which is about 40 yuan or so, from the tannery I served. The material is different, including calf hide, goat skin and sheep skin. When the guests are invited, they can touch and feel the raw leather of Italy without chemical elements.

I released Fashion trend It still belongs to the whole world. Enterprises should consider the needs of the target customers and decide how to use them. Usually, if I need to consult in Italy, I will get two kinds of suggestions from me: one is the whole global fashion trend, the other is for the enterprise itself to create exclusive trend. The market should not be simply divided according to the place of production. I need to do a blood type test when giving suggestions on the trend of fashion: it is mainly based on the needs of the enterprise customers and the market to judge, compare the objectives of the enterprises, what materials and market people to give advice. Today's enterprises want to understand and grasp the trend of things, not to take the results of the analysis of others to take a direct reference, that is, to hire specific consultants.

　　 Reporter: can you roughly describe the fashion trend of your 2015 summer and 2015/2016 winter leather fabrics and colors?

Sergio Beloni: the theme of this publication is mainly inspired by inspiration. Summer is mainly light and natural, colder, and the theme is related to body, Zen, holiday and city color. Winter is dominated by warm colors such as purple or red. The theme is related to frozen snow, sensory touch, city and city gardens, such as snowy scenery, air gardens, all kinds of landscapes in the city, and the unique glass walls of Milan. Different people or enterprises can get different inspirations from different objects. But I think all these themes are inseparable from natural attributes, and future natural characteristics will also become the main trend of popularity.