Experts: Why Can Hallyu Continue To Be Hot In China?

The popularity of Korean popular culture, known as < a href= "http://www.91se91.com/news/index_c.asp" > "Korean wave" < /a >, has been popular around the world since the 90s of last century, and has remained warm for more than a decade since the P.

Why can "Korean wave" survive for more than ten years? How can we continue to innovate? Recently, the China Youth Daily reporter interviewed Mr. Jin Chenkun, President of the Korean Culture Institute in Beijing, trying to find out the answer.

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< p > new round of Korean wave content diversification < /p >

< p > "Korean wave" first appeared in China.

In November 19, 1999, a Chinese media reported that Korean dramas such as Dae Jang Geum and other Korean dramas in China won high popularity, CLON, H.O.T and other Korean pop singer combinations.

President Jin Chenkun said.

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< p > Korean wave has risen to the present, but it is only 20 years or so.

According to the time division, the first half of the 90s is the prevailing period of the first generation of Korean wave.

After entering the twenty-first Century, the popularity of Korean culture, mainly based on idols and singers, can be called the second generation Korean wave.

In 2011, with the popularity of the "Jiangshu Style" in the world, the Korean wave gradually surpassed the Asian region and became a global cultural phenomenon.

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< p > President Jin Chenkun believes that the development of the Korean wave has already had new characteristics.

He said: "last year," where did Daddy go "and other Korean variety show templates were introduced by Chinese TV stations and enjoyed by Chinese audiences. Recently, the TV series" inheritors "and" stars from you "set off an upsurge of ratings in China, causing a new round of Korean wave to break out.

Compared with the previous Korean wave, the new round of Korean wave that is popular now has the characteristics of increasingly diversified contents. Besides TV shows and songs and dances, it also includes Korean food, fashion, games and so on.

With the development of social networks such as micro-blog, the spread of Korean wave is becoming more and more extensive.

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< p > competition promotes "Korean wave" to bring forth the new through the old > /p >.

< p > Korean culture industry is very competitive.

In South Korea, there are many cable TV stations in addition to the three broadcasters, KBS, MBC and MBC.

"In China, CCTV has more resources than local satellite TV.

But in Korea, the national TV stations and the local TV stations are in a completely equal competition environment, which is different from the situation in China.

President Jin Chenkun said, "therefore, in the fierce competition, only good works can occupy the market, so TV stations and TV practitioners will continue to innovate and constantly introduce new works."

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< p > in the fierce competition, the producers will also consider the tastes of the audience more.

"Korean TV dramas are usually next week's episodes. They only started shooting this week. The screenwriters will modify the script in time according to the reaction of the audience, and the audience will also feel a sense of participation in the creation.

This is also different from China.

Chinese TV dramas often write scripts first. They usually have been at least a year away from the script when they broadcast, so of course they can't respond to current events and audience preferences.

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< p > in addition to fierce internal competition, the opening up of cultural market is also one of the important reasons for the "Korean wave" to have world competitiveness.

"In the past, South Korea insisted on the implementation of the domestic film quota system. All cinemas must show at least 106 days of Korean movies every year.

It was not until 2006 that during the consultation process to promote the establishment of the Korea us free trade zone, the number of Korean movie days was reduced to 73 days.

Many movie practitioners at that time thought that after reducing the quota of domestic films, Korean films might not survive, so they strongly opposed it.

But now we can see that Korean films are not only dead, but also break through one hundred million spectators a year, opening up the era of Korean movies with more than 60% movie titles.

Jin Chenkun said.

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Jin Chenkun P also took the cultural exchange with Japan as an example: "before 1998, Korea had not accepted the popular culture of Japan in order to protect the Korean popular culture market.

From 1998 to 2004, it was able to open the mass cultural market 4 times to Japan.

In the early days of opening up, many people were worried that Japan's J-Pop would turn Korean music into scorched earth, but it turned out that it was just a worry.

Today, Korea's K-Pop is popular in the Japanese market.

This is the result that nobody has thought of.

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< p > the government strongly promotes the "creation economy" < /p >.

< p > of course, the prosperity of Korean cultural industry is inseparable from the support of the government.

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In 2012, when President Park Geun hye took office, he put forward the "economic revival, national happiness and cultural prosperity" program of governance, and raised the culture to a very important position in the government's work.

Park Geun hye government put forward the development strategy of "creating the economy", trying to pform from "catching up" and "imitation" to "pioneer" and "creative" economy.

In July 25, 2013, the "Korean culture prosperity committee", which was directly led by Pu Jinhui, was formally established.

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< p > President Jin Chenkun said: "since last year, the Korean government has also launched an artist welfare system, and has set up an artist welfare fund from the government budget to provide basic living support for artists who have certain artistic standards and achievements, low income or no income, so that these artists can continue to create their products safely."

In order to support the development of the domestic cultural industry, the Korean government has made many other efforts.

"For example, supporting talent training; implementing preferential tax reduction policies for companies engaged in cultural industries; investing in potential cultural projects by setting up foundations.

In addition, South Korea is also trying to join the bank to issue cultural cards, holding such cards to buy cultural products and watching cultural performances, all of which will be offered with a view to enabling people to have more cultural consumption.

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< p > "Korea also attaches great importance to copyright protection.

Without copyright protection, the cultural industry will not get healthy development.

President Jin Chenkun said, "South Korea is very strict in the legal provisions and management of copyright protection, and has been protecting intellectual property rights from citizens since childhood."

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< p > all these measures make Korean culture < a href= "http://www.91se91.com/news/index_c.asp" > industry < /a > maintain strong development momentum.

President Jin Chenkun said: "Korea's overall economic growth rate has remained at 3%~4% level in recent years, but the growth rate of the cultural industry can reach 7%~8%.

In 2013, the output value of Korea's cultural and creative industries reached US $85 billion 500 million.

The contribution of cultural industry to improving employment rate is not small.

The degree of mechanization and automation in the manufacturing industry such as automobiles has been very high, so the demand for people is not so high. However, the production of cultural products needs a lot of manpower, and the demand for human resources in cultural industry is at least 3 times higher than that in other industries.

Therefore, the employment situation of the cultural industry is better than that of other fields.

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< p > "the government has made every effort to help, Congress legislation, businessmen investment and artists create.

Such a pattern has created the prosperity of Korea's domestic cultural industry.

President Jin Chenkun concluded.

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< p > "Han Zhong also has complementarity in the cultural industry" < /p >

< p > Jin Chenkun is proud to say that the Korean wave has attracted worldwide attention and is playing a decisive role in publicizing Korea and enhancing the image and competitiveness of South Korea.

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In 2013, the export volume of Korean cultural and creative industries reached US $5 billion 90 million.

In terms of output of cultural products, the South Korean government has some related initiatives, such as inviting foreign manufacturers and practitioners to visit Han Guolai and buy Korean cultural products through holding cultural industry fair; encouraging foreign films to take pictures in Korea, providing 30% of the production cost of foreign films in Korea, and requiring foreign governments to control piracy of Korean cultural products in other countries. In the past, the Korean trade and investment promotion community (KOTRA), which was mainly engaged in promoting Korean industrial products, has now turned its attention to cultural products.

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< p > when it comes to < a href= "http://www.91se91.com/news/index_c.asp" > overseas market < /a >, President Jin Chenkun said that the complementarity between Korea and China in the economic field is also applicable to the field of cultural industry. "China is regarded as a market with unlimited possibilities by Korea."

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"P >" he said: "China is a cultural power. Over the past few millennia, Korea has been a party to Chinese culture.

But now, especially in popular culture, it is still coming from Korea to China. "

President Jin Chenkun explained, "this may be because the development of China's cultural industry started late.

It may also be because China's domestic market is already very large. Chinese cultural products can already be full of money if they satisfy the needs of the domestic market. Therefore, China's demand for overseas products in the production of cultural products may not be considered very much.

The situation in Korea is quite different. The South Korean market is very small, so it will take more into account the orientation and demand of foreign markets.

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Jin Chenkun, President of P, thinks that cultural exchanges between thousands of years have made Korean and Chinese citizens have greater emotional resonance, so it is easy to cooperate in the field of cultural industry.

"Korea and China also have their respective advantages in the cultural industry.

China has unique culture and rich cultural resources in the world. Through the Beijing Olympic Games and Shanghai World Expo platform, China has already demonstrated the world-class stage technology and performing ability.

In South Korea, as reflected in the Korean wave phenomenon, in addition to the inherent traditional culture and artistic characteristics, Korea also has the insight of the international market, the mature star training system, and the international level of information and communication technology.

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< p > "if South Korea and China can integrate their respective advantages in the field of cultural industry through exchanges and cooperation, they will be able to produce internationally competitive cultural products based on Asian values."

Jin Chenkun said.

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