Engaged In Children'S Shoes Industry For 30 Years, Chairman Zhang Congming

< p > Zhang Congming, chairman of Jinjiang Mingwei a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Clothing Co., Ltd., engaged in the shoe industry for 30 years, has never thought of changing, and is an absolute "shoe idiot".

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< p > for Zhang smart, he has been sticking to it for 30 years. He has always loved children's shoes industry and has never changed. At the same time, he is constantly innovating, jumping out of the basic market, stepping into new fields and taking a steady step.

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< p > < strong > always stick to this life only shoes, < /strong > /p >

< p > Zhang Congming, in this life, he only does one thing, that is to make shoes, and to make shoes well.

So far, he has always maintained a habit of personally participating in the design and development of each pair of children's shoes.

In the past 30 years, quality has never been wavered.

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In the year P, Zhang Congming got the order from scratch and rubbed his lips.

In order to ensure quality, he not only repeated tests on all raw materials, but also paid close attention to the quality of finished products, and set up multi-level inspection teams such as factories, workshops, team lines, etc., and formulated scientific rules and regulations, operation procedures and inspection standards.

At the same time, he personally took the lead in strengthening the management and training of internal staff, strengthening the control and improvement of product quality, and persisting in the implementation of zero defect factory management objectives.

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"P >" in this way, "Ming Wei" has made its own fame in just a few years. Many partners have chosen to cooperate with Ming Wei's solid quality and the reputation of Zhang Congming's integrity.

In Zhang Congming's opinion, children are much more athletic than adults. A pair of comfortable and safe children's shoes is very important for children.

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Zhang Congming's adherence to p is the quality and reputation.

For thirty years, his pursuit of quality has never ceased.

From foreign trade to domestic sales, from OEM to licensing, regular sampling has become a fixed travel schedule for many years.

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< p > Zhang Congming has a habit of going to the local market wherever he goes, buying samples from local market and coming back to study.

In his words, as long as the market can sell, and sell well is recognized by the market.

This is the excellent design product, will produce the corresponding added value.

So every time he goes out for sampling, he always gains a lot.

After coming back, he will work together with the development department and the technical pformation department to launch the new quarterly version.

This practice became more apparent after Mingwei pferred from foreign trade to domestic sales, especially after launching its own brand, CAMKIDS.

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< p > Zhang Congming insists that every season CAMKIDS will have new products to a href= "http://www.91se91.com/news/index_s.asp" > market < /a > new products will not only change in style, but also make innovations in function. "Every year we will spend a large sum of money in new product development.

Although the cost is increased, it is necessary and worthwhile.

It is with this powerful R & D capability that CAMKIDS can remain invincible in the market competition and lead the youth outdoor industry to develop in a more hi-tech level.

Zhang Congming said.

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< p > Zhang Congming told reporters that whether it is Ming Wei or CAMKIDS, he will use his whole life to guard.

As enterprises grow step by step and brands become more and more famous, their adherence to quality is more important and rare.

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< p > < strong > bold innovation to step into the outdoor field of young people < /strong > /p >

< p > if we say that sticking to quality is the foundation for Zhang Congming to do well in enterprises, bold innovation is the core of his efforts to become bigger and stronger.

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< p > 2009, the global financial crisis continued to ferment, affecting the whole shoe and clothing industry. How to survive and develop has become a common topic in the industry.

Faced with such difficulties, some enterprises choose a smooth pition, and some enterprises choose to make a positive breakthrough.

At that time, Zhang Congming chose the latter.

CAMKIDS camel children's outdoor equipment brand was founded in the prevailing market adversity.

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"P", "at that time, outdoor sports were very popular abroad, and the domestic outdoor sports market was just emerging. At that time, many brands were mostly concentrated in the outdoor field of adults, and there were few outdoor brands targeting children in the market."

At that time, when considering Ming Ming's battle from foreign trade to the domestic market, Zhang Congming, who was engaged in the production of foreign trade shoes for many years, was acutely aware of the blanks in the outdoor area of children's footwear industry.

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< p >, Zhang Congming immediately decided to take Ming Wei to set foot in the outdoor field for young people, and put forward the concept of youth outdoor sports for the first time in the industry and formally put CAMKIDS into the market.

At that time, many people, including suppliers and agents, advised Zhang Congming to popularize the products that Mingwei was good at to the market, and to put the production of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > for a long time before making long-term plans, but Zhang Congming insisted on the integration of shoes and clothing.

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< p > Zhang Congming believes that outdoor sports need a complete set of equipment.

As an outdoor brand, clothing, shoes and accessories should be included. That's the whole thing.

And clothing production is precisely the most vulnerable place of Mingwei. It has neither production facilities nor production experience. It is difficult for Ming Wei at that time to integrate shoes and clothing.

However, Zhang Congming felt that Ming Wei and CAMKIDS should take the plunge.

It was also the achievement of CAMKIDS's rapid development at that time.

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< p > "at present, clothing stores account for 60% of the stores in CAMKIDS, shoes account for 30%, and the remaining 10% are accessories.

It is precisely because of the rapid integration of footwear and clothing, we have greatly enriched the category of specialty stores, but also enhance the height of the brand.

Zhang Congming introduced.

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< p > December 24, 2012, Zhang Congming once again led Ming Wei to break out of the encirclement, and CAMKIDS was finally listed on the UK growth enterprise market, becoming the first British listed company in Quanzhou and the first share of the domestic children's shoes in the capital market.

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< p > "listing brings us to a high level, which is a brand new opportunity for enterprises."

Zhang Congming is full of confidence.

He said that CAMKIDS will continue to make articles on products and channels, integrate more high-tech projects into products, and advance to the potential third line market on the basis of the second and second tier high-end shopping malls.

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< p > < strong > challenges should be upgraded comprehensively CAMKIDS < /strong > /p >

< p > "the most important thing in life is not the starting point, but the turning point."

At the end of the 2014 ISPO BEIJING scene, Zhang Congming said that after decades of market sharpening, Mingwei opened up a magnificent journey. Its brand CAMKIDS occupies the first brand status of China's young outdoor equipment.

With the listing of enterprises and the promotion of capital operation, CAMKIDS also embarked on a fully upgraded journey.

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Zhang Congming at P thinks that Mingwei will usher in a new challenge again.

According to a set of relevant data, children's outdoor market has an annual growth rate of 40%. Compared to the blank market competition and the preferences of young people for outdoor products, the outdoor sports market for young people has become a new niche market for children's footwear industry. The competition in this market will become increasingly fierce.

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This year, Zhang Congming first joined Mingwei CAMKIDS in the ISPO camp in Beijing. This is to let CAMKIDS seize the opportunity in the children's outdoors, establish the brand influence of the industry, and build a more professional outdoor brand image for the young people in P.

Zhang Congming believes that only more and more adult outdoor brands enter the market for children's outdoor products, can the market become bigger and stronger.

As a pioneer of the industry, CAMKIDS will continue to make intensive efforts in the field of outdoor children. Through vertical and horizontal development, it will eventually realize the development of the whole family industry chain centered on family outdoor and Decathlon.

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This year is the critical period for the pformation of CAMKIDS brand. We will start from the enterprise development strategy, brand strategy and market strategy. With the attitude of "strives for perfection and never stop", we will consolidate the strength of the national enterprise partners and make the brand of CAMKIDS outdoor equipment p to be specialized and meticulous to achieve new growth.

Zhang Congming told reporters.

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< p > according to Zhang Congming, in order to better implement the latest strategy of brand "endless," this year, CAMKIDS will upgrade the terminal comprehensively.

First of all, on-line EPR system enhances the integration, convenience and real-time of management. Secondly, the VIP membership system is introduced to provide exclusive services to consumers. Finally, a strong retail team is set up to set up benchmarking market, so as to realize the precise operation and deep execution of brand terminals, to shape the intangible brand value and promote the upgrading and development of terminals better.

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< p > "CAMKIDS brand's first overseas store will be officially released this year.

In the coming years, CAMKIDS brand will be upgraded from four aspects: brand strategy, channel strategy, product strategy and talent strategy, and gradually realize the pformation of CAMKIDS brand.

On the basis of building the CAMKIDS outdoor equipment store for young people, we will gradually build the CAMKIDS family outdoor equipment store and open the door of the CAMKIDS brand global market.

Zhang Congming's plan is clear for the pformation of CAMKIDS brand.

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< p > < strong > reporter's notes < /strong > < /p >.

< p > < strong > because of love and life for love, < /strong > /p >

During the interview, Zhang Congming told reporters that he still remembered a German tour a few years ago to P.

On that trip, the smiling face of a little girl's face made a deep impression on him.

"In Germany, everyone likes to do family outdoor activities on weekends. Children have their own outdoor equipment. They are independent and happy, strong and confident."

Zhang Congming said.

How he hoped that the children in China would have more opportunities to go outdoors and enjoy the enjoyment of outdoor sports as well as the charm of nature.

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< p > this small move has become the idea advocated by Zhang Congming in the process of building CAMKIDS brand.

He often tells employees to use "love" to produce every product. Every pair of shoes on hand, each < a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" is related to the healthy growth of children and a love for their children.

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< p > 2012, Zhang Congming launched the "love with colleagues" foundation officially launched.

The foundation is based on charitable love, involving donations, social welfare and other fields. It is also used to donate to children in poverty-stricken areas and poverty-stricken areas throughout the country.

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< p >, as the sponsor of the foundation, Zhang Congming donated money to the foundation in his own name every year, and the CAMKIDS brand has been joined by teams from all over the country to help the work of the foundation.

Nowadays, Zhang Congming's "work with love" foundation will donate money to the poor mountainous areas on a regular basis every year, contributing to the healthy growth of Chinese youth and the development of China's philanthropy.

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< p > in the view of reporters, Zhang Congming is a quality idea and bold innovative thinking that has been firmly followed by CAMKIDS, which has contributed to the rapid success of the company.

Then, the love for young children in his heart will surely push the CAMKIDS brand farther and farther.

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