Marketing Innovation Under The Changing Environment

< p > < strong > 1. Since the reform and opening up, enterprises' < a href= > http://www.91se91.com/news/index_s.asp > marketing > /a > changes in the innovation environment.

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In the process of economic globalization, competition in the economic market is becoming more and more intense. Competition between enterprises has gradually changed from domestic competition to international competition. Nowadays, computer marketing is facing more challenges. Nowadays, computer networks have become more and more popular. Knowledge and technology have become an important factor in promoting development. In any field, the shadow of knowledge and information can be found. The activities of enterprises are also developing towards the development of information technology. The development of advanced technology has provided more convenience for the marketing of Chinese enterprises. The development of China's economy has promoted the improvement of the living standard of the people, and the consumption management and consumption demand of consumers have also undergone tremendous changes. Consumers' consumption ability has gradually increased, and consumers have begun to pay more attention to product quality, and consumer consumption has become the mainstream of consumption. Since the reform and opening up, China's social and economic development has been developing rapidly and trade with other countries has become more and more p.

Therefore, there will be more opportunities for the development of Chinese enterprises' marketing.

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< p > < strong > two, the importance of enterprise innovation marketing innovation management.

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< p > enterprise marketing innovation thldl.org.cn management is different from the internal management of enterprises. It is a management in the changing market environment. The development and survival of enterprises need to innovate marketing management and improve the core competitiveness of enterprises.

Therefore, in the fierce market competition environment, the enterprise's innovative marketing management can always remind enterprise managers, all work must take the market as the center, make plans around the market center, assign various work, and effectively manage the production, cost, finance and resources of enterprises by scientific and reasonable means.

The marketing management of an enterprise is not static. It requires the enterprise to grasp the development trend of the market at any time, adjust the work of various departments within the enterprise at any time, and make the work of all departments revolve around the unity and cooperation of "achieving the enterprise goal", so as to carry out various tasks in an orderly way.

Therefore, the enterprise's innovative marketing management can effectively promote the cooperation among various departments within the enterprise, and work together to improve the economic and social benefits of the enterprise in accordance with the scientific management plan.

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< p > < strong > three, the strategy of enterprise innovation marketing innovation management.

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< p > marketing management is the management of the design, pricing, promotion and other activities of products and services. It is the process of effectively promoting the smooth exchange between consumers and enterprises in order to meet the needs of "a href=" http://www.91se91.com/news/index_f.asp "consumer" /a ". It is also an important work for enterprises to use scientific management concepts and reasonable management means, to achieve enterprise goals and improve enterprise efficiency.

Therefore, the study of innovative marketing management strategy is very important for the development of enterprises.

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< p > first, marketing innovation establishes the production concept of "product quality first" to ensure the quality of products.

The quality of products is the cornerstone of enterprises' successful innovation and marketing management. Only qualified and high-quality products can stimulate consumers' desire to buy, so that they can get the high praise from consumers, and then increase their share in the market, enhance their core competitiveness and promote the development of enterprises.

In the process of enterprise production, we should set up the production concept of "product quality first", rationally and effectively utilize the resources of enterprises, and strictly manage every link of product production. No matter the variety, characteristics, performance, product packaging, style, etc., we must carry out strict inspection to ensure the best service for consumers.

Such a high quality product is a product that can stimulate consumers' desire to buy products. The establishment of a specific value orientation relationship between enterprises and consumers will bring economic benefits to enterprises and bring about social benefits, thus promoting the development of enterprises.

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< p > Second, marketing innovation to establish a market-oriented management philosophy, always pay attention to the development of the market.

Enterprise's innovative marketing management must be market-oriented, so that enterprises can actively carry out product design, packaging and other design, rationally allocate human resources, material and financial resources, and produce high-quality products. Then, a series of marketing programs are formulated according to market demand and consumer psychology, and marketing activities are guided by the marketing concept of "market first, consumer first", so as to open up the marketing network of enterprises, so that consumers can understand enterprise products in detail from various angles, thus increasing the share of enterprises' products in the market and promoting the benefits of enterprises.

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< p > Third, marketing innovation and enterprise innovation need to introduce high-tech management technology, and promote the development of enterprises with technological force.

With the development of science and technology, many products of science and technology have come close to thousands of households. People are paying more and more attention to the power of science and technology. Especially in the development of enterprises, the application of innovative management technology can effectively improve the level of enterprise marketing management, and further promote the development of enterprises. Therefore, the innovation of enterprise management technology is the key to marketing management.

Innovative management techniques can include innovative production technologies, processes, materials, etc., and can also include innovative management concepts and means. The application of innovative management techniques by enterprise managers can effectively improve employee's enthusiasm for work, promote the improvement of product quality, and promote the improvement of enterprise's innovation ability and productivity.

In this way, enterprises can walk in the forefront of the market of the same industry and lead the development of the market.

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< p > Fourth, improve the comprehensive professional quality of enterprise marketing team, and establish a professional marketing innovation team.

The development of enterprises is inseparable from the support of human resources, and the innovation of marketing management also needs the support of specialized marketing teams.

This marketing team includes not only professional, knowledgeable, regularized marketers, but also managers who have enough capacity to lead this high-quality marketing team.

Marketing managers need to have a certain spirit of adventure. Of course, this spirit of adventure needs to be understood on the premise of understanding the development of the market, and resolutely put an end to the situation of blind confidence and risk taking.

Therefore, the marketing team should set up a marketing strategy system suitable for the development of enterprises according to the needs of the market, stipulate the responsibilities of each marketing personnel through a sound management system, give full play to the intelligence and wisdom of every marketing personnel, make efforts to adapt to the marketing environment and actively explore the market, ensure the market share of enterprises, and enhance the benefit of enterprises.

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< p > < strong > four, marketing innovation conclusion: < /strong > < /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a > in order to develop, there must be a set of marketing plan that suits itself, and the innovation management can be carried out according to the marketing plan and the actual situation of the enterprise's own development, so as to effectively promote the development of enterprises and improve the core competitiveness of enterprises in the economic market.

In the process of innovative marketing management, enterprises must pay strict attention to the quality of enterprise products, because it is the cornerstone of marketing innovation management; pay attention to the innovation of enterprise management technology, it is the key to the management of marketing innovation, and finally pay attention to the management of enterprise marketing team. It is the guarantee of marketing innovation management. Only by doing well can we innovate enterprise marketing management and promote the rapid development of enterprises.

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