Hu Chenrong, Vice President Of BELLE, Thinks O2O Looks Just Beautiful.

Under the trend of rapid development of Internet and < a href= "http://www.91se91.com/news/index_s.asp" > e-commerce > /a > O2O has also become a hot term in recent years. Enterprises are eager to attract capital. However, how to do it is still not a very clear road. Recently, on the second China (Shanghai) chain of brand and Capital Summit Forum held in Shanghai, the guests held a heated discussion on the development environment of the chain enterprises and the topics such as electricity supplier and O2O. We may be inspired by this.

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< p > < strong > capital opportunities of chain industries < /strong > /p >

< p > new three boards and OTC pactions have made more and more enterprises feel the benefits of capital. But for the chain industry, a large number of decentralized affiliate outlets also bring inconvenience to personnel management and financial irregularities. Under the situation of capital competition and economic downturn, what do chain enterprises need to do to survive? Zhang Landing, vice president of silicon asset management, tells you: < /p >

< p > 1, cash flow is always the first priority. Only by ensuring your cash flow can your business survive in further market operation.

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< p > 2, maintaining the liquidity of assets in hand, which is next to cash flow.

For example, the hardware facilities such as storefront workshop and so on can be leased to avoid getting out of the situation.

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< p > 3, accelerate the rush into the capital market, enterprises should make financing in the most beautiful time to approach the capital market.

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< p > < strong > O2O is just beautiful. < /strong > /p >

< p > O2O sounds beautiful from a few years ago. It looks beautiful today, but it is far from beautiful.

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< p > < a href= > http://www.91se91.com > > BELLE < /a > vice president of electricity supplier Hu Chenrong said that to do well O2O requires several prerequisites: < /p >

< p > first of all, chain enterprises should have strong offline service capabilities and develop themselves to a very mature stage, including mature channels, perfect pre-sale, after sale services and the ability of space and time communication between different outlets.

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< p > secondly, we should cultivate a mature e-commerce capability and IT system reserves, and exercise your Internet thinking.

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< p > finally, we must solve the pricing system and profit distribution mechanism under the online and offline businesses.

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< p > and before doing this, it is better for enterprises to give up the attempt of O2O first, and start with the ability of starting e-business and exercising online business.

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< p > Qiu Wensheng, President of Shanghai Liangyou Jin convenience chain, said: burning money online.

At the beginning of online business development, there is no doubt that huge investment of capital and manpower is needed. It is easy to be dragged down when there is no solid foundation for enterprises.

And similar to convenience stores, which provide real-time products and services, the chain enterprises should be more careful in doing O2O. Generally, customers will decide what products they want to buy within 7 seconds after entering the store, while online customers will compare them, which is different from online and offline.

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< p > Li Xianwen, partner of Zhejiang Merchants investment management group, has also made some suggestions: the industrial iteration speed is fast, and chain enterprises should dare to use some new tools to help themselves, such as somatosensory games in front of the store to attract passenger flow, and use virtual membership card system to reduce the cost and convenience to customers.

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< p > no embrace a href= "http://www.91se91.com/news/index_c.asp" > Internet < /a > will be eliminated. It seems to be the consensus of the industry. The times are changing, business concepts and business models are changing, the Internet is the main trend, but the electricity supplier and O2O are not the absolute future. Enterprises should not rush to try O2O, starting with e-commerce, step by step, waiting for a more mature opportunity.

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