Interview With Gao Yong, Chairman Of Jennifer Underwear Brand

< p > host: Jennifer is a brand from France. < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, since it entered the Chinese mainland market in 2007, it has developed to nearly 1200 stores now. What is it?

< p > Gao Yong: Jennifer is walking a "fast fashion" brand line. Underwear is an important part of the clothing industry. At present, several good clothing brands ZARA, H&M, UNIQLO are all launched in fast fashion. Jennifer's core idea is also in line with such a trend.

< /p >

< p > Gao Yong: again, from the business mode, Jennifer is walking the flat channel of the channel, upstream of the core R & D technology, fabric technology, design products, processing products by suppliers, producing products, taking brand operation as the core competitiveness, pushing the chain to the terminal, breaking the wholesale market, distribution, distribution and agency market.

< /p >

< p > Gao Yong: and team building is also very important.

Jennifer has gone from hardships to the present, and the achievement of Jennifer is actually team building.

The core of the team is complementary advantages, complementary resources and cooperation.

Specifically, the first is entrepreneurship.

In the early stage, there was no high rank and high rank in the formation of the team. What we depended on was a dream. We should make the first brand in China's underwear industry.

At first, I joked, "making money selling cabbage and doing things selling white powder", so it was cohesive force that kept the team fighting at that time.

The second stage is the system.

Since May 2010, we have been upgrading from the spiritual level to the system construction. Over the past three years, our enterprises have been doing standardized and systematic operation of enterprises, copying talents through mechanism to form the cohesive force of enterprises, thus forming the combat effectiveness of enterprises.

The third stage is cultural strength.

Culture is actually through the first two stages of precipitation and accumulation, and comb out.

So far, we are in the second stage.

< /p >

< p > < /p >.

< p > < strong > known "a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > brand" Jennifer "/strong" /p ".

< p > host: Jennifer is walking on a par with the people. So how do you control the quality of the product? < /p >

< p > Gao Yong: business is nothing more than profiteering, less sales, small profits and quick turnover. Fast fashion reduces the unit price of products, making it possible to buy two pieces, three pieces, or even five pieces and six pieces of money for a dress.

The flat channel is also a way to make the price more intimate. The profit gained from the compressed channel can also be given to consumers.

Therefore, low price does not mean low profit, nor does low price mean low quality or low quality.

< /p >

< p > host: what is the core concept of a good business? < /p >

< p > Gao Yong: seize the opportunity and grasp the development trend of the industry.

The garment industry has gone through thirty or forty years. It can be divided into four stages. In 80s, it can be summed up as collecting money, making money in 90s and making more money.

With the rapid development of China's economy and demographic dividend, the garment industry has experienced a very comfortable 20 years.

From 2000 to 2010, the ten years of the glorious development of clothing brand, called ten years of making money, and 2010 to the present, are 10 years of digging money, that is, ten years of intensive cultivation. The market is gradually maturing, and the competition of brands is getting bigger and bigger, and the market needs to be segmenting.

Underwear industry is lagging behind in the development of the entire garment industry.

We first saw this opportunity.

< /p >

< p > host: can you briefly talk about the development prospect of underwear industry? < /p >

< p > Gao Yong: underwear is especially important for people's quality of life. Underwear has a very positive effect on women's health and beauty.

The same is true for men.

Underwear is a very important module of clothing consumption. The thought of Confucian culture may pay more attention to appearance. But now, from the outside and the mainland, consumers need more and more underwear.

Last year there was a figure that the consumption of underwear per capita in developed countries was nearly 4 times that of China. As a developing country lagging behind the developed countries, underwear consumption and diversification of underwear styles are also the trend of China's underwear industry in the future.

Some brands, such as Metersbonwe, a href= "http://www.91se91.com/news/index_f.asp", ADI /a, Nike, and domestic Lining, Anta and so on, have gone through brilliant ten years in China, but only underwear industry has so far not been over a billion enterprises in China.

So underwear still has very large market space.

The underwear industry will surely appear in the next three to five years.

This also brings hope to our underwear industry. We also hope that Jennifer can become such a brand.

< /p >