Liu Jianxi: Xi'an Shopping Center Gradually "Localization"

< p > > in 1984, we entered the "a href=" http://www.91se91.com/news/index_c.asp "> the commercial industry < /a >, looking at the changes in the wind and rain of Xi'an's business for many years. We have been studying and studying the commercial development. We also have an absolute keen eye and innovative ability in the actual combat. Liu Jianxi, general manager of Datang West Commercial Management Co., Ltd., as an absolute" senior person "in Xi'an's business sector, has become the object of this interview. < /p >
< p > in the booming industry of shopping centers, Liu Jianxi said that Xi'an's shopping center is still different from Beijing, Shanghai and other tier cities, no matter from quantity to quality, or from hardware construction to operation and service. Xi'an's business sector is far from being "full" and has great potential for development. < /p >
< p > < strong > trend: go to the city center < /strong > /p >
< p > < strong > core: cultural value change < /strong > < /p >
Less than ten years ago, Liu Jianxi put forward the idea that "commerce will" centralization of cities, "Regionalization" will become a trend. Now, this industry veteran who has been in the business sector for many years is keen and forward looking. < /p >
< p > "in the past, the radius of the radiation area of" a href= "http://www.91se91.com/news/index_c.asp" > "department store" < /a > can reach 10 km. Now the shopping center based on the scale difference, the general radiative area radius is only 1 km, 1.5 km, and 2.5 km. At this point, the shopping center has to develop well, so we must deepen our business and attract customers in this area, so that we can meet and support the development and operation of shopping centers. Liu Jianxi said that shopping centers want to radiate near the whole city is impossible. The main reason is that with the development of cities, the consumption orientation of modern people has changed. 20 years ago, people went shopping as a kind of "pure shopping consumption". Nowadays, people have already been separated from that consumption era. The entertainment and leisure and family happy lifestyles have evolved into the latest consumption patterns. It shows from the surface that the business mode such as shopping centers is more and more prosperous, but in fact, it reflects the core reason - the fundamental change of modern people's cultural value orientation. So today's business, whether it's traditional department stores or shopping centers, how to manage and innovate? It's not about studying goods, but about how to serve people. This is the reason why the format of shopping center, electricity supplier, Oteri J and so on will appear. People's culture and values have changed, which has changed the way of life. < /p >
< p > strong > homogenization: there is also a positive side < /strong > < /p >.
< p > < strong > Innovation: before one step can be < /strong > < /p >.
< p > "homogeneity is emphasized in the traditional department store industry 15 years ago, but this problem needs to be looked at in a small way. Many people oppose homogenization, but homogenization also has its positive side which deserves recognition." From different angles, Liu Jianxi has different opinions and analyses on the issue of homogenization. < /p >
< p >, he said, "< a href=" http://www.91se91.com/news/index_c.asp "> homogenization < /a > represents the main customer group in a city. It has a unified cognition, aesthetic value and value orientation for some things. It also shows that people's consumption habits and consumption levels are more concentrated. From this point of view," homogenization "is also worthy of affirmation. It can be imagined that if there is no homogenization, there will be a greater degree of similarities and differences between the needs of most customers. Such a situation can not be satisfied for the shopping malls, so homogenization is a good thing from a certain aspect. With homogenization, it is difficult to compete with other stores, so we need to embellish the "innovation" consciousness. And this innovation requires accurate judgement of future business development and a step ahead. < /p >
< p > Liu Jianxi told reporters that in the next year or so, the West City Shopping Center will introduce more than 20 international luxury brands to enter, and at the same time, it will introduce more famous brands in Xi'an, such as restaurants and children's education. These decisions and adjustments are an innovation for shopping centers. In particular, the introduction of several luxury brands in shopping centers, which is located in Xi'an, where most shopping centers are located in the "fashion and trend" industry, this high-end positioning is a kind of innovation and development. < /p >
< p > < strong > Development: need to be linked up < /strong > /p >
< p > < strong > success: more localization, < /strong > /p >
< p > many people believe that the national chain enterprises must be the best, but for shopping centers, localization is more important than chain. Liu Jianxi analysis said: "localization of shopping centers and localization of management personnel will enable us to understand more about the city's humanities, so that we can do more business. A nationwide chain of commercial enterprises may be able to re engrad the city at the technical level, but it is not necessarily linked to the city in terms of human resources, so that even if there are many stores in the country, it is difficult to achieve success. Only by localization can we understand and meet the needs of local consumers better." < /p >
< p > before many media reports, including CCTV, the complex shopping center with cultural symbols Datang West City has set a good example for the national cultural industry and shopping center. Therefore, Datang city has received dozens of invitations from all over the country, hoping to replicate the shopping mall of Datang city so as to promote the development of Commerce and urban economy. < /p >
< p > Liu Jianxi told reporters that Xicheng shopping center will also go into many cities in the future, but it is different from the common complex chain. In other cities, the Xishi City Shopping Center will integrate local arts, folklore, consumption and other culture on the basis of its unique cultural thread, so as to better integrate into the local consumers' life and become a localized shopping center with more exclusive emotions. < /p >