Seeing The True Face Of Domestic Consumption

< p > the second week of this month, the National Bureau of Statistics announced the data of "a href=" http://www.91se91.com/news/index_s.asp "consumer goods < /a > total retail sales volume. Its growth rate was not only lower than the market expectation, but also reached the lowest level in 8 years, and coupled with the bleak industrial added value and fixed investment data reported in the article" the risk of aggravating the difficulty of releasing water by Li Keqiang ", the economic outlook for 2014 was dusky.

But now online shopping has become a major trend. Is the weakness of the total retail sales volume of consumer goods due to the influx of buyers to online shopping? < /p >

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< p > from 2009 to 2013, the total retail sales of consumer goods were 12 trillion and 500 billion, 15 trillion and 500 billion, 18 trillion and 400 billion, 20 trillion and 700 billion and 23 trillion and 400 billion yuan respectively. The annual growth rates were 16%, 23%, 19%, 13% and 13% respectively.

In the first two months of this year, the growth of total retail sales of social consumer goods dropped to 11.8%. Although it seems very worried, the growth figures in the first two months of the year are very ugly, so it is not worth a fuss.

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< p > taking history as a guide, the consumption volume from 1 to February is usually lower than that in December of last year, from 2012 to 2014. The decline is 3.4%, 2.9% and 1.8% respectively, and this year's decline is narrowed.

In recent years, consumption figures rebounded in March, rising from 1.6% to 0.3%.

After the fall, we can see that China's retail industry has a big chance of turning over. It's not too pessimistic.

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Data on retail sales of consumer goods P may be hard to repeat the years of passion, but online shopping data are getting more and more popular.

According to the "a href=" http://www.91se91.com "electronic commerce < /a > market data monitoring report of China Electronic Commerce Research Center, from 2009 to 2013, the total sales volume of online shopping is 260 billion, 514 billion 100 million, 801 billion 900 million, 1 trillion and 300 billion and 1 trillion and 900 billion yuan respectively, and the annual growth rate is as high as 50% or 100%. China has become the largest online shopping country in the world.

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To see clearly the true features of domestic consumption, we must put the data on line and line together in an appreciation. Otherwise, it is easy to draw a pessimistic conclusion by looking at the total retail sales of traditional consumer goods only. P

From 2010 to 2013, the total consumption on the offline line was 16 trillion, 19 trillion, 22 trillion and 25 trillion respectively, and the annual growth rates were 24.8%, 20.2%, 14.8% and 14.9% respectively.

Last year, China's overall consumption level has gone back to the bottom, and the situation is longing.

In the past few years, online shopping accounts for 3%, 4%, 6% and 8% of total retail sales, so data on retail sales alone can be easily misled.

Because of the strong rise of online shopping, the total retail sales of social consumer goods can not represent the whole picture of China's retail industry.

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< p > but the benefits of online shopping are also different for different industries.

For example, once the online drug trading pilot license is granted, the impact on the retail sales of Chinese and Western medicines will be great.

The huge volume of auto industry is less affected by online shopping.

Retail sales of household appliances and audio equipment may also be greatly affected.

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< p > social consumer goods < a href= "http://www.91se91.com/news/index_s.asp" > retail > /a > total growth rate decline is not worth shouting. As long as online shopping growth can make up for the shrinking of traditional retail, there will be no big problem.

In addition, the central government has great determination to safeguard China's economy. We should have full confidence in China's consumer market in the future.

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