Ran Yin Tang: From The Wage Earner To The 20 Million Year Old "Children'S Clothing King"

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< p > have you ever seen a boss who shaved his head and bought his thumb necklace? Ran Yin Tang is such a full personality boss.

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< p > the wage earners from the county town to the CEO of the company whose sales volume is over 20 million yuan this year, ran Yin Tun's entrepreneurial path is twists and turns: he used to make a water purifier project, and easily earned the first pot of gold in his life, but he soon lost his money. He once again started his business and encountered Waterloo in the absence of a solution to the market.

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P's stubborn ran Yin Tang did not admit defeat, and the road was hard to go. Finally, he pushed the door of success in the children's wear market.

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< p > < strong > resigned into the world < /strong > /p >

< p > < strong > two times failure: < /strong > /p >

Less than P, ran Yin Tang is not a law-abiding child. He is intelligent, courageous and loves to toss.

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< p > in fact, it is the restlessness in the bones that lets ran Yin Tang rewrite his own fate. "If I had been satisfied with the present situation, I might still be a migrant worker who worked with fish and shrimp all day long".

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< p > ran Yin Tang comes from an ordinary fisherman's family in Jingzhou, Hubei. Both parents are fishermen in the fishing ground.

In 1993, after graduating from Jingzhou fisheries school, he applied for a job in an aquatic industry company.

But after only a year's work, he resigned because he wanted to see the wonderful world outside.

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When p first arrived in Wuhan, ran Yin Tong worked for an electronics company. At the beginning, the salary was only 220 yuan.

He was quick witted and diligent, and soon became a gold medal salesman of the company.

In July 1997, ran Yin Tang resigned again, and co investment with people to buy a water purifier project, only in a year, then earned the first barrel of life.

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After P had money in his hand, ran Yin Tang could not wait to "arm" himself.

At that time, the beeper was popular. "Big cell phone" was still rare. He put all two things together at once, and took the "big phone" every day to collect business.

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< p > it was not long before ran Yin Tong suffered a heavy blow.

When several partners saw business flourishing, they secretly used improper means to exclude him.

In the end, he lost all his money.

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Under P, he ran back to his hometown to help his parents raise fish.

After selling tens of thousands of dollars in fish, he ran away from Beijing. He came to Beijing in May 2002 and put all his money into a new energy product.

Because of lack of understanding of the market, the product has been unsalable, and his investment has been wasted.

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< p > < strong > brand agent + independent innovation < /strong > < /p >

< p > < strong > find children's clothing market "blue ocean" < /strong > < /p >.

< p > fortunately, in the spring of 2003, < a href= "http://sjfzxm.com/news/index_s.asp" > ran Yin Tang < /a > recognized a fellow townsman in Hubei.

At that time, SARS, 30 thousand yuan can take over a car.

Intuition, ran Yin Tang thought it was an opportunity. He took up a taxi with the remaining 30 thousand yuan.

Sure enough, after SARS, he sold again and earned 70 thousand yuan.

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< p > with the start-up capital in his hands, ran Yin Tang's dream has sprouted.

After studying the market, he found the market prospect of children's wear was very good. So he went back to Wuhan, rented a room in Hanzheng Street to do warehouses, bought goods from Guangzhou, and then sold goods to street clothing stores.

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< p > once, ran Yin Tong just got out of Guangzhou Railway Station and was robbed of 5000 yuan by several gangs.

To protect himself, he simply shaved his head and bought a thumb necklace on the stall and hung it around his neck.

Since then, every purchase has gone smoothly.

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At the beginning of P, the clothing business was not very warm.

Later, he found that many clothing businesses were ineffective due to the lack of access to the purchase channels, the lack of quality of the goods, and the lack of style in the shop.

In view of this situation, he signed the operation agreement with the major manufacturers first. He completed the sales tasks on time and on a quantity basis, and the manufacturers settled the funds with him again.

In this way, with the guarantee of the manufacturers' funds, he chose more than 10 distributors for different locations and locations, and boldly started the free distribution business to solve all the difficulties of the merchants.

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Less than P, ran Yin Tang uses this approach similar to the way of empty handed white wolf. One month's sales volume has reached about one hundred thousand yuan rapidly. Later, his monthly income was as high as millions of dollars! < /p >

At the end of 2005, at the end of the year, when the "a href=" http://sjfzxm.com/news/index_s.asp "> http://sjfzxm.com/news/index_s.asp" > children's wear "/a" was booming, many businesses were demolished because of the urban construction and pformation.

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At P, he already had a lot of money in his hands. He thought that he could not become a big clime alone. So he set up "Wuhan Tianlun Lun commerce and Trade Co., Ltd.", and formally entered the wholesale industry of children's clothing.

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< p > 2006, with the popularization and development of the Internet, ran Yin Tong once again took the opportunity to take the lead in taking advantage of the Internet and set up an e-commerce and Internet business to join the whole country.

Gradually, his career grew bigger and bigger. He rented a workshop of more than 3000 square meters in North Hankou and began a large-scale expansion.

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< p > enterprises should be bigger and stronger, and brand awareness is indispensable.

Ran Yin Tang not only set up strategic cooperative relations with hundreds of production enterprises nationwide, but also began to create their own brands.

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< p > in the second half of 2010, ran Yin Tong designed and registered the "happy 6+1" brand children's clothing, and paid a heavy gold to invite Alfa, a handsome young boy in Xinjiang on the avenue of stars, as the spokesman of his clothing brand.

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After P, he has hired more than ten famous designer, and has developed a series of famous children's clothing brands, such as "crayon small new", and so on. At the same time, he has implemented nanny service from franchisees from market positioning, market analysis, sales training, purchase of goods, distribution and distribution to all stops.

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In less than a few years, he has developed more than 100 "a href=" http://sjfzxm.com/news/index_s.asp "distributor" /a and franchisees in the whole country, with an annual revenue of 20 million yuan. "P"

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After P upgrading from boss to entrepreneur, ran Yin Tang began to give back to society and ardent charities.

In 2013, he donated 500 thousand yuan to the Wuhan children's welfare institution and a number of rural primary schools.

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