361 ° Children'S Wear Release New Products In Autumn And Winter Of 2014 Increased By More Than 23% Last Year

On March 7, 361 ° children's clothing was first released in Jinjiang in the fall and winter of 2014, and three child star spokesmen and a number of small models were brought together to launch a full range of products in a high-profile manner through live model shows, song singing and other forms, leading the future development trend of children's clothing and showing their interest in children Clothes & Accessories Deep understanding.

The press conference made the show and release of new products in autumn and winter a highlight and event. The model show perfectly interprets different children's fashion, and fully demonstrates the youthful, romantic and fashionable personality of children and children's clothing world. On the scene of the long lost reproduction of the sounds of nature and children's voices: the song "Grandma's Penghu Bay" by handsome boy Zhou Zhangchi is very popular; Little Cute Lord Bairna and International Little Gerg Aixin Jueluo Mei sang "Janim" and were intoxicated. Through the performance of model show and singing, the characteristics of 361 ° children's clothing, such as environment-friendly fabric, exquisite design, and international fashion elements, are presented.

As a Chinese child clothing 361 ° children's clothing has been a leading brand of children's clothing for many years. It has understood children's habits, listened to children's voices, and hoped to take care of every step of children's growth. After years of exploration and development, we have accurately grasped the laws of children's growth and clothing needs, integrated "future, vitality, hope and brilliance" into the brand concept, and hope to join hands with all sectors of society to inject more care into children's growth. In 2013 and 2014, while continuing to promote R&D and design, 361 ° Children's Wear also extended its brand value, appealed to and integrated social forces, and created a new generation of children with love A broad platform for free growth.

It is reported that at present, domestic Children's clothing The market has entered the stage of rapid capacity expansion. With the post-80s generation becoming a new family of parents, fashion, trend, personality and leisure have become the hot demands of the children's clothing market, which has promoted the transformation of children's clothing consumption from the past practicality to the pursuit of beautiful fashion, trend and brand.

Chen Zhicheng, general manager of 361 Children's Wear Co., Ltd., said: "This autumn and winter new product is just in line with this trend, launching a diversified product series to meet the wearing needs of different occasions and environments, and showing off young models of different ages, regions and even nationalities on the spot to show the flexible and changeable styles and personalized styles of children's clothing in the new market environment. 361 ° children's clothing always emphasizes the care of children's growth, and hopes to promote the free development of the new generation. "

Since the introduction of 361 ° children's clothing in 2009, it has been upgraded from initially meeting the basic needs of consumers to focusing on personalized needs. The new products released this season emphasize the professional matching of children's clothing in different occasions. The new products are bright in color and full of strong "urban life" flavor. Chen Zhicheng said that despite the economic downturn in recent years, the impact on children's clothing is limited. 361 ° children's wear has been profitable for five consecutive years, and in 2013, it achieved an increase of more than 23%. 361 ° children's clothing stores have also expanded rapidly at the rate of 300~500 new stores every year, which has reached 1900 at present. The share of children's clothing in 361 ° products has risen from 3% at the beginning to more than 13% today.